Here's what you'll discover in Tom Poland's latest best-selling book:
Discover a proven, 9 step method that generates new client inquiries, in BULK, once every month
Quickly sum up the value of any marketing method by asking just one simple question (this alone is worth many $100,000s)
How to easily gain your ‘entry ticket’ into the game of cross marketing with some of the legends of your industry
No email list? No problem! Set up one simply campaign in less than 30 days that will generate a quality subscriber list
Seasoned Joint Venture Pro? Here’s a hybrid JV strategy that has partners saying ‘yes’ at double the normal rate
How to 50x (literally) your exposure to your target market by NOT selling your stuff to your email list
Here's what others are saying about Tom Poland's books
(reviews from Amazon)
Tom really lifts the lid on marketing with webinars.
So many books they’ll tell you what to do, not many show you how.
Tom strikes a great balance here with lots of free tools which offer you the ability to believe you could do it yourself, before reminding you that simple and easy are poles apart.
As someone just about to launch my own webinar campaign, I found this book useful, but if you really want to go flat out, I would combine it with his Leadsology book.
Another masterpiece packed full of great tips.
Reviewed in the United Kingdom on November 3, 2020
I’m a huge fan of Tom Poland. He is what I call an actionable contrarian. He does things differently, but he shows you what, how, and why. He’s done it again with this book. He does webinars differently, but he shows you what, how, and why he does them differently. He’s boiled down his simple process in a very actionable guide. I recommend you read it if you want a simple and streamlined process for getting new clients and/or customers.
Reviewed in the United States on December 8, 2020
John E. Lincoln
Another Excellent Marketing Tool From Tom
Got this book first on Kindle, then liked the information so ordered a hard copy. As a consultant, I've gotten and read several of Tom's books on Inbound marketing, Leadsology / invisible marketing (using webinars), etc. He emphasizes that a potential client will not engage you, the consultant, until they know about you, your successes, fees, deliverables, fit. etc. I have always believed that cold-calling doe not work in consulting. Tom offers immediately actionable steps to start to direct potential clients to you, having already gotten an idea of how you work and a possible fit between you and them / their needs. While some argue that his books are designed to serve the same purpose as his free information webinars, i.e., drive business to him, which is true, they provide useful tools for the provider to give the potential client a "taste" of how you work without obligation, a win-win. Especially for those in the service fields, consulting, coaching, etc. his books are a must read.
Reviewed in the United States on February 21, 2021
Olivia Parr Rud
Brilliant and Clearn
Webinars are a powerful tool for sharing your wisdom and growing your business. This brilliant book details how to create, market, and deliver webinars so you never have to go looking for clients again. This is a 'must-have' for any marketing library.
Reviewed in the United States on September 21, 2021
Robert W. Bly
Poland is back with a new and unconventional method of online lead generation
You know what webinars are. And I'm guessing you have some experience participating, hosting, and presenting with webinars. But Tom Poland has developed a highly effective webinar methodology. By following his model, you can get new clients with webinars in an hour a month, as incredible as that sounds. He presents tips and strategies to maximize results from webinar marketing that I have not read in other sources. Highly recommended.
Reviewed in the United States on July 16, 2020
Direct and Inspiring
I found this book to be an excellent introduction to the use of a webinar in marketing. It is clear that the author has had the success we are all seeking and was willing to truly share the keys to duplicating the results. I especially appreciate the detailed view of the process and the specific webinar content recommendations. This is the material that gave real value by providing the path to crafting a clear, short, winning message to deliver immediate participant benefits.
Reviewed in the United States on March 15, 2021
No BS Proven Guide to A Great Online Conversion Tool
I have recently been looking at the best online conversion tools that work and like was sick and tired of the over market g hype on web are that I attended. Reading Tom's Book has felt my webinar fire. Let the fireworks begin. Oh by the way OPN definitely works Tom.
Reviewed in the United Kingdom on December 5, 2020
Perfect summary of Tom’s proven methods
I am already working with Tom Poland and it has been positively transformational. This book is an excellent summary that brings together the steps of Tom’s proven methodology, what to do and why, along with the results you can expect. A great summary.
Reviewed in the United Kingdom on May 24, 2021
Again a book from Tom Poland with exceptional value!
Thank you, Tom, this book will - truly excel our business! - I have been reading many of your books and each has enabled me to move my business forward into the desired direction. Your OPN "other peoples networks" approach that is based on reciprocity has made a profound difference and was greatly added by the Linkedin strategy you teach and even more through the JV Juice tool you developed.
Tom Poland is a multiple best-selling marketing author and has clients in 151 cities around the world. He works just two days
a week in seclusion from his private resort on the sub-tropical Sunshine Coast of Australia.