This book will be in demand too
A terrific book. With trademark clarity and honesty, Tom Poland shows how trainers, consultants, and other advisers can generate a reliable flow of high quality leads. It’s a really excellent method, and presented with verve and wit.
One of the best books on marketing ever written
One of the best books on marketing ever written. Tom Poland is not only an expert marketer but a master teacher. Step by step instructions are easy to follow and you can build a complete marketing system without needing to be a genius. More practical and actionable than the 4 year marketing degree I completed.
Leadsology® gives you the science behind figuring out EXACTLY how to create demand and generate a flow of high quality leads. Buy this book and put the formula to work in your business – the results speak for themselves.
Easily one of the most valuable business books I’ve read
By this point I must have read over 400 books on marketing, sales and business and I can honestly say I found this one of the most valuable.
So much useful stuff in Tom’s book; it’s accessible and Tom is a charming, down-to-earth guide, but the methodology is rigorous too. It’s never dumbed down or over-simplified, because there is a lot to the Leadsology® model.
Tom’s model gives you not only a ton of useful ideas, but the overarching framework you need to fit them together. It’s a complete system, and it gives you clarity.
A book definitely worth buying
Business books that you don’t want to put down are very rare, but Tom Poland’s “Leadsology®” is one of them. Tom Poland goes right to the heart of lead generation this wonderful book, which is full of real world wisdom.
As the author of 47 books, I hate having to say that I wish I had written this one! It has certainly given me loads of ideas for improving my next book.
If I ever get chance, I will invite Tom Poland to address my MBA students in one of the world’s top Business Schools. They really need to know and understand material like this.
A Must-Read Book
Brilliant! Leadsology® lays out a step by step process for advisors who want to create a cut-through marketing message and get the message out to the marketplace so that inbound new client enquiries flow in like turning on a tap.
In particular, I recommend searching the book for “The Waterfall”, “The Dinner Party Question”, and “The Value Slider” which are all original and brilliant concepts that the author has introduced. As a successful consultant for over a decade, I recognize marketing gold when I see it.
Put this book into practice then step back and watch your whole world change
If you’re an advisor, coach, consultant, or trainer, who’s tried a lot of techniques and spent a lot of time and money on marketing with mixed-to-awful results, I strongly urge you to open the Kindle version of this book and search for “Here’s why the traditional Product Funnel probably won’t work for you.”
In coaching business owners from start-up through $100M mark, I’ve seen more service-based companies waste more time, money, and energy on marketing funnels than you would even believe. In SO many cases, it’s all been a waste. This is particularly true for business owners who try to mimic info-marketing models.
The author explains not only why this doesn’t work, but also how to evaluate your marketing efforts, explains how to properly define your ideal client, step-by-step instructions for crafting an effective message, advises on selecting the effective media, and a number of other critical topics.
If you read and implement what the author suggests in this book you’ll have done what 95% of marketers have NOT done; you’ll have made your marketing as good as your service. And when that happens? Step back and watch your whole world change.
Don’t think about it, grab this book now and breakdown the barriers holding your business back!
Tom Poland’s book is a great resource that lays out common entrepreneur pitfalls for coaches, consultants, advisors, and experts. He then goes on to provide solutions to these problems that slow people from making the progress they desire to run a successful business — ultimately enabling them to live an impactful life.The author’s decades of experience are evident is his rich understanding of the topics, along with his insightful delivery. Don’t think about it, grab this book now and breakdown the barriers holding your business back!
Helpful for my start up business
I am planning to start my own business and I still have some questions when it comes to finding the right clients for me and how my marketing model should be. Leadsology® has helped me to understand a lot of things especially on the first chapter about the revenue and the profit and how it should be enough for my chosen lifestyle. This is a really good book to read for people like me who wants to start their own business. It is packed with resources and useful tips that you can actually implement.
Holds a mirror up to your marketing – and shows you where it’s ugly. (That’s a good thing)
Tom Poland is clearly gifted at creating a simple-to-understand framework for what it takes to generate leads for your business. I consider myself a marketing professional, and reading through Tom’s book gave me good ideas and showed a few places I could improve.
If you’re struggling to generate leads in your service business, this book will help you solve that problem.
Tom Poland is a best-selling author. He started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he’s managed teams of over 100 people and annual revenues of more than 20 million. Now he wants to show you exactly how to generate all the new leads and client inquiries your business needs, in just one hour a day.