- How to more accurately define their ideal customer
- Strategies to speak the Secret Language of their ideal customer
- How to maximize profits by attracting multiple audiences of ideal customers
Jeffrey Shaw is the host of the popular business podcast Creative Warriors, a global speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible.
In this episode of Marketing the Invisible, Jeffrey shares how uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language.
Check out these episode highlights:
Tweetable Takeaways from this Episode:
“Good branding and good brand messaging attract your ideal customers and filter’s up the rest.”@jeffreyshaw1 Click To Tweet
“ (On finding your ideal client) If you think about it like a lighthouse, you want to be a beacon of light drawing in the right people ” @jeffreyshaw1 Click To Tweet
“To determine your ideal customer actually begins in actually looking at yourself first” -@jeffreyshaw1 Click To Tweet