How to Apply the Psychology that will Keep Your Customers Forever – In Just 7 Minutes with Matt Champagne

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  • Transform “satisfied” customers into enthusiastic lifetime customers
  • Discover deep insights by asking the right questions in the right way at the right time
  • Protect your clients against “shiny object syndrome” to stay engaged and loyal


For two decades, Matthew Champagne, Ph.D. has influenced survey and feedback practices in learning organizations worldwide as a senior research fellow, university professor, theorist, serial entrepreneur, and in-demand speaker. He has authored more than 75 articles, books and how-to guides with practical solutions to create high-quality survey instruments and processes that have been implemented at more than 600 organizations. Dr. Champagne’s theories and research spawned the web-based course evaluation industry in higher education and he helped create many of the innovative web-based technologies used today to improve the quality of training and customer service.

In this episode of Marketing the Invisible, Matthew shares how to transform satisfied customers into enthusiastic lifetime customers.
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