How to Apply the Psychology that will Keep Your Customers Forever – In Just 7 Minutes with Matt Champagne

Check out episode
  • Transform “satisfied” customers into enthusiastic lifetime customers
  • Discover deep insights by asking the right questions in the right way at the right time
  • Protect your clients against “shiny object syndrome” to stay engaged and loyal


For two decades, Matthew Champagne, Ph.D. has influenced survey and feedback practices in learning organizations worldwide as a senior research fellow, university professor, theorist, serial entrepreneur, and in-demand speaker. He has authored more than 75 articles, books and how-to guides with practical solutions to create high-quality survey instruments and processes that have been implemented at more than 600 organizations. Dr. Champagne’s theories and research spawned the web-based course evaluation industry in higher education and he helped create many of the innovative web-based technologies used today to improve the quality of training and customer service.

In this episode of Marketing the Invisible, Matthew shares how to transform satisfied customers into enthusiastic lifetime customers.

Check out these episode highlights:

  • 00:40 – All about Matt Champagne
  • 01:37 – Matt describes his ideal clients who created a product or a service who realized that they have knowledge, skills, talents, and gifts they need to share with the world then sell it online
  • 02:17 –customer retention problems he helps solve for his clients
  • 04:20 – symptoms that his clients experience when trying to grow their business
  • 05:05 – Common mistakes his clients do when trying to fix their business marketing problems
  • 06:01 – Matt’s Valuable Free Action (VFA): Think of how you will sell to someone face to face.
  • 07:22 – Matt’s Valuable Free Resource (VFR): 9 Principles of Customer Feedback
  • 07:53 – How to make the 9 Principles of Customer Feedback most effective?

Tweetable Takeaway from this Episode:

“If the high-pressure salesy tactic does not feel right, there is a reason for it.” - @evaluationguy Click To Tweet
“Just consider how you will sell to someone face to face.” - @evaluationguy Click To Tweet
“75% of people who buy one hour before cart close, want the money back. To make the principles effective, we must think long-term.” - @evaluationguy Click To Tweet

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