- Learn how to work less and make more by becoming a podcast guest
- Discover the advantages of focusing on connections rather than automation
- Know more on how to avoid the barriers between you and your clients or customers
- Check out Kristin’s Website: www.yesbossva.com/podcastguest
Do you want to know how you can generate new leads in just one hour per week? Do you want to share your insights, learnings, and business with others without wasting your time and resources?
Kristin Molenaar lives by the mantra, “work less + make more”. As CEO of YesBoss, she helps entrepreneurs get featured as guests on podcast shows so they can generate new leads in one hour per week.
In this episode, Kristin shares her insights on how being a podcast guest can do wonders for your business. It has so many advantages for both you and the audience! She also shares how making connections with the host and audience through being a podcast guest can, not only help increase your leads and profits but can also help you establish connects that may possibly be of help to you and your business in the future.
Check out these episode highlights:
- 01:10 – Kristin’s ideal client: “My ideal client is a service-based business owner, typically somebody who has built their business on referrals. They’ve proven to the market that they know what they’re doing, and they have that methodology down.”
- 01:37 – Problem Kristin helps solve: “Yeah, consistently it’s, you know, our focus on being a podcast guest like that strategy is really for us. It’s networking on steroids. So, if you know that the referral model works for you, that if people know about you, they will refer people to you.”
- 02:50 – Typical symptoms that clients do before reaching out to Kristin: “I think that a lot of times, our clients are frustrated by the tech-heavy solutions. They’re frustrated by the gurus that are talking about passive income. If you really distil that down, I think what happens and what you see at the root of that is they’re missing connection.”
- 03:48 – Common mistakes that people make before they find Kristin’s solution: “So this looks a few different ways but at the root of what I think the common mistake is, is they’re putting too many barriers between them and the people that they serve.”
- 05:09 – Kristin’s Valuable Free Action (VFA): “Stop focusing on just the audience and start focusing on the people.”
- 06:51 – Kristin’s Valuable Free Resource (VFR): Check out Kristin’s Website: www.yesbossva.com/podcastguest
- 07:28 – Q: How do I know that this works? A: The best people that have come to me have heard me on a podcast or it been introduced to me by a podcast host, and they’re pre-sold. They know that they want what I offer. So just be connected to people.
Tweetable Takeaways from this Episode:“Stop focusing on just the audience and start focusing on the people.” -Kristin Molenaar Click To Tweet
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
Tom Poland 00:09
Greetings everyone and another very warm welcome to yet another edition of Marketing The Invisible. My name is Tom Poland, joined today by Kristin Molenaar. Kristin, good day! A very warm welcome. Where are you hanging out?
Kristin Molenaar 00:20
I am in Scottsdale, Arizona. So, I’m in the States.
Tom Poland 00:23
Do you golf?
Kristin Molenaar 00:24
You know, recreationally when it’s not blazing hot.
Tom Poland 00:28
Yeah, fair enough. That’d be what I’d be doing as well because I hear the golf courses there are beautiful and plentiful. And in the green, apparently, too, it’s quite nice if you’re living in the desert. For those of you who don’t know, Kristin, she lives by the mantra, “work less + make more” and I could add to that equals a great lifestyle. She’s CEO of YesBoss, she helps entrepreneurs get featured as guests on podcast shows, so they can generate new leads in one hour per week, which is a pretty attractive value proposition. So, Kristin, that leads us quite nicely to the title which is, “How to be a Profitable Podcast Quest So You Can Generate New Leads in Just One Hour a Week”. You’re going to tell us how to do that in just seven minutes. Our time starts now. Question number one is, who is your ideal client?
Kristin Molenaar 01:10
My ideal client is a service-based business owner, typically somebody who has built their business on referrals. They’ve proven to the market that they know what they’re doing, and they have that methodology down. They’ve explored some passive income because they know that they don’t want to just bank on a referral system to grow their business, but they’ve been very frustrated by that passive income thing.
Tom Poland 01:31
And so that leads us probably to question number two, what’s the problem you solved? Six and a half minutes left.
Kristin Molenaar 01:37
Yeah, consistently it’s, you know, our focus on being a podcast guest like that strategy is really for us. It’s networking on steroids. So, if you know that the referral model works for you, that if people know about you, they will refer people to you. We feel like this is perfect, you know, become a guest on people’s podcasts, you will meet influencers, the word about what you do will get out to even more people. So really, it’s just networking on steroids.
Tom Poland 02:05
I think, folks, you want to pause that for a minute, because Kristin just dropped two value bombs there. One is connected to influences because a lot of people, Kristin, thinks that it’s about as a guest, it’s about reaching the audience, but very often, it can be the most valuable connection of all of the audience plus the host. That person is sometimes the most valuable connection. I better shut up and keep asking you questions because there’s only five and a half minutes left. When you’ve got someone who’s- they’ve got this great service, this intellectual property, and they just don’t have enough regular new leads coming in, that’s clearly one of the- part of the problem, it’s one of the symptoms, but what are some of the other typical symptoms that people going to experience before they discover your service?
Kristin Molenaar 02:50
Yeah, I think that a lot of times, our clients are frustrated by the tech-heavy solutions. They’re frustrated by the gurus that are talking about passive income. If you really distil that down, I think what happens and what you see at the root of that is they’re missing connection. They’re so behind their computer, they want to grow so much that they end up being behind their computer instead of in front of the people that can really make a difference for them. So, you know, its misconnection, which you might not be able to identify what typically is on our client’s mind, is there like, “I’m tired of the tech. I’m tired of sitting alone in my room trying to figure out what to say to get more people in the door.”
Tom Poland 03:25
Right. So, we’ve got these smart people, they’re very good at what they do. They just feel like they’re the world’s best-kept secret, and the passive income thing is not working for them so well. So that’s a good call, sort of composite picture of your prospect. But the smart people- so question number four, there’s four and a half minutes left, what are some of the common mistakes, they’re going to try things? What are some of the common mistakes that they try and make before they find your solution?
Kristin Molenaar 03:48
So, this looks a few different ways but at the root of what I think the common mistake is, is they’re putting too many barriers between them and the people that they serve.
Tom Poland 03:57
Kristin Molenaar 03:57
So that sometimes looks like really complicated tech, I would say most of the time, it looks like complicated tech, buying into the message that in order to grow to the next level, you have to have tons of automation, tons of webpages, you have to have all these drip sequences, you have to be visible on every single network. You know this is a mistake, there becomes a focus on automation rather than connection. And yes, I do believe that there’s a place for automation, but it has to come out of connection. And you can, you know- that’s why I love being a podcast guest you can get connected to somebody, and there are no barriers there. Like between you and I, Tom, we’re just having a conversation or just getting to know each other. This is where the gold is. There’s no fluff between you and I anymore.
Tom Poland 04:42
Right. And because when you’re marketing intellectual property and services advice, it’s actually more like you’re proposing marriage, none of this just selling a washing machine, you know. So that whole relationship and connection thing you’re talking about is so vital because that’s the trust in relationships, nothing happens. Okay, back to questions now. Three minutes left. Question number five is one valuable free action that someone listening to this could take. It’s probably not going to solve the whole issue, but it might take them a step in the right direction.
Kristin Molenaar 05:09
Right. And you already started to answer this question for me, and I want to just expand on what you’ve already said. “Stop focusing on just the audience and start focusing on the people.” So, I’m talking to you, Tom, and this is about like talking to you. This isn’t about looking at your audience and providing as much value as I can to your audience. Granted, your audience is going to get value from this conversation but when I come into a relationship with somebody and a conversation with somebody, it’s easier for me to just talk to you, and just to make sure that you know that you’re the most important person in the room with me right now, versus the traditional, you know, marketing approach would be only connected with people that have an audience that you want to attract, you know, that I feel, for me, that really got me in my head. It got me guessing about what I was supposed to say. It took the elements of connection out of anything, and I just really hated that. So, for us, you know, it’s different- it’s not just a traditional marketing play. It’s also not a PR play. This isn’t about just massive visibility and being able to say, you know, I got on this, like Forbes, you know, it’s not about a name thing. It’s about connection. So that’s what needs to happen is find people that you want to connect with. And that’s the key, find people, not audiences. Find people that you want to connect with, and start to do that. When you do that, you can do things like send a LinkedIn message, send an email, like get personal. It’s so much easier to connect with somebody one on one.
Tom Poland 06:40
Perfect. Thank you. Smart and authentic. Question six, we’ve just got 75 seconds left two questions to go, one valuable free resource we can direct people it’s going to help them even more.
Kristin Molenaar 06:51
Yep, so I have poured everything about being a profitable podcast guest it’s called, “Double Your New Client Leads By Being Featured as a Podcast Guest Even If You Don’t Have a Large Social Media Following or Your Own Podcast” I’ve distilled it into a very concise 10-minute masterclass that’s going to walk you through my strategies and help you just do it yourself.
Tom Poland 07:10
Beautiful, and the URL is yesbossva.com/podcastguest. So that’s www.yesbossva.com/podcastguest. Question number seven, Kirstin, and we’ve got a whopping 35 seconds left, what’s the one question I should have asked you, but didn’t?
Kristin Molenaar 07:28
How do I know that this works?
Tom Poland 07:30
And how do you know that works?
Kristin Molenaar 07:33
You know, I thought that when I became a guest on people’s podcasts that I needed to have a back-end strategy, that I needed to have a freebie offer and all this stuff, which obviously I do, right? We did build that out. What I noticed is the people that came through my freebie offer, I had to nurture the heck out of them, and it just was this long-tail strategy. The best people that have come to me have heard me on a podcast or it been introduced to me by a podcast host, and they’re pre-sold. They know that they want what I offer. So just be connected to people.
Tom Poland 08:00
Kristin Molenaar, thank you so much for your time.
Kristin Molenaar 08:02
Tom Poland 08:04
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.