- The motivation you can get from the ups and downs of entrepreneurship and how these experiences leads to business’ success
- Why self-awareness is key to entrepreneurial success
- Learn why you need to invest in building a network and the importance of serving and contunously contributing resource to your network
- Get the Breakthrough Checklist for Turning Your Idea into a Thriving Business: Get the Checklit Now: Click this Link
Scott Duffy is a best-selling author of Breakthrough. He started his career working for Tony Robbins. He uses his television and online channels, speaking platforms, best-selling books, masterminds and coaching programs to serve as a catalyst for creating breakthroughs in your life and business. He leads the conversations that spark new ideas, innovations, and help the world’s top entrepreneurs and innovators achieve exponential growth.
He started his career working for best-selling author and speaker Tony Robbins. He went on to work for big media brands like CBS Sportsline, NBC Internet, & FOXSports.com, before launching and selling the business to Richard Branson’s Virgin Group.
In this episode of Marketing the Invisible, Scott shares his ways to help entrepreneur or founder with a minimum business size of one million dollars gross sales and would like to double or triple the size of their business in the next 24 months. His mission is to help people live their dreams through entrepreneurship.
Check out these episode highlights:
- 00:24 – Scott professional background as a TV/Online Personality, Best-Selling Author, and Keynote Speaker
- 01:19 – His ideal client: entrepreneur or founder with a minimum business size of one million dollars gross sale and would like to double or triple the size of their business in the next 24 months
- 02:23 – The business growth problem that Scott solves for his clients
- 03:05 – Typical symptoms that entrepreneurs experienced that they need that business breakthrough
- 03:47 – The ‘Hammers and Nails Syndrome’that entrepreneurs experience before consulting Scott
- 04:38 – Scott’s Valuable Free Action (VFA): Pay attention to the circle of people that you spent most of your time. List down the five people that can help you to get on your goal.
- 05:27 – Scott’s Valuable Free Resource (VFR): Get the Breakthrough Checklist for Turning Your Idea into a Thriving Business!Get the Checklist Now: Click this Link
- 05:32 – Scott’s Valuable Free Tip VFT): Download the business breakthrough checklist a step by step guide that will prepare you being an entrepreneur
- 07:20 Q: If you were to look back when you were 20, 30 or when you started to work for Tony Robbins at 20 years old, what’s the one thing that you tell yourself? A: it’s not about hard work. That’s not everything. The key to success is about people. … Invest your time in building a great network, contribute on a consistent basis to your network become an important and valuable resource to your network.
Tweetable Takeaways from this Episode:
“ The biggest mistake they make is they focus on too many things at once and I call those hammers and nails syndrome. .” -@scottduffymedia Click To Tweet
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
Tom Poland: Hello everyone. A very warm welcome to another edition of marketing the invisible. My name’s Tom Poland joined today by Scott Duffy. Scott where you’re hanging out man. Where will you live?
Scott Duffy: Well today I’m in L.A. and I live back and forth between Los Angeles and Newport Beach here in California.
Tom Poland: Beautiful beautiful. And for those of you who don’t know Scott, he is the best selling author of the book Breakthrough. He started his career working for Tony Robbins which would have been pretty full on I imagine Leon a late night with Tony Tony’s are now beginning to 4:00 5:00 6:00 a.m. in the morning and then you’re up at 7:00 a.m. for a run or something and all the whole shebang starts again. So that would have been really a stretching experience but went on to help launch small companies to help them become big brands companies like CBSSports.com, NBC Internet, FoxSports.com. Before launching and selling the business to Richard Branson’s Virgin Group which would have been a really fun experience as well. So Scott’s got this incredible depth of experience both in personal development but also in business startups successful business startups that are going to be fascinating. The title is a hell of a challenge for you Scott. Well, it’s from you know but from my perspective, it would be is how to break through to high-level success. And we’re going to do that in just seven minutes our seven minutes starts now. Questionable one is Who is your ideal client.
Scott Duffy: Well my ideal client is an entrepreneur founder with a minimum business size of one million dollars in gross sales so I focus on the 1 to 5 million dollars as my primary target customer. And it’s an entrepreneur or founder that’s trying to double or even triple the size their business over the next 24 months.
Tom Poland: So you do a lot of minds work with that wouldn’t you. Because in that one of the biggest challenges the belief systems and the vision and.
Scott Duffy: Yeah we do a heck of a lot of minds where you know I think that one of the biggest things I’ve learned in business is that it’s a success. 90 percent of it has nothing to do with business. It has nothing to do with building a great team or writing the right plan or even execution. You know I think 90 percent of business success all comes down with you know to the way you think the way you process the ups and downs of entrepreneurship. Those kinds of head-related matters that you’re referring to. And unfortunately, I think that we get so focused on the business you know that the task is the things that can be learned in school or from a book or from what we fail to recognize what’s really driving our business growth which is us.
Tom Poland: Question number two and I probably distracted you for a moment Sorry five and a half minutes to the question of a two. Is that the problem is solved. What is the problem you solve?
Scott Duffy: Well the problem that I saw is I provide a simple step by step roadmap for helping people to really take their idea that big idea whatever it is that gets them up early in the morning keeps them up late at night and take that idea to market and then once it’s there showing them how to really grow it scale it and position it for sale. And I think at the window the one problem that most of these entrepreneurs have is they don’t have a roadmap. And so that’s what I provide.
Tom Poland: Beautiful. If you have this entrepreneur somewhere doing somewhere between 1 and 5 million and they need a hand with this they’re not getting the breakthrough they want what sort of some of the typical symptoms that they’d be experiencing which would indicate they need to get that breakthrough.
Scott Duffy: Well the number one thing that’s happening to companies of that size is you have the wrong people in the wrong positions at the wrong time. So it’s it comes down to stepping back and really taking a look at who your team is the number one you know to step in the process of team building is having great self-awareness understanding who you are as an entrepreneur. Are you a visionary Are you more of an operator or are you more of a sharpshooter somebody who’s really great at one thing. Once we figure out who you are now what we can do is we can build the right team of people around you to support you and help drive the business forward.
Tom Poland: Lot of wisdom in that quote for questions we’re four minutes left. What are some of the common mistakes that clients utilize you would have made before getting to you?
Scott Duffy: Well the biggest mistake they make is they focus on too many things at once and I call those hammers and nails syndrome. So if I give you one hammer and one nail your job’s simple. All you have to do is take that hammer drive that nails undo a piece of wood really nail that one business. The odds are you’re going to miss the first the second the third time but eventually I’ll bet you’ll nail it. Let’s say two hammers in two nails. You’ve got a problem. Who’s going to hold the nails and think about it. You’ve got to strike at the same time. You may miss. You may never get it right. Now let’s say you do 10 hammers and 10 yells You get the point. So what I say to entrepreneurs is they still focus on everything. Focus on one thing shouldn’t be the hardest. It should be the simplest really nail it and then move on to the next.
Tom Poland: Otherwise sometimes business can feel like whack a mole right. Exactly. All right. And I did note your carefully positioned pun about nailing it. So a great number five. Just over three minutes left. One variable for a reaction that someone listens to this can take. That’s going to help them regardless of whether they work with you or me or whoever.
Scott Duffy: Make sure that you’re paying attention to the circle of people that you spend your time with. Nothing more important than those five people that you spend your time with. You are no more any less than the average of those people. Just do this write down that list of five people write down what you think. Each one of them earns a dollar. Divide it by five. That is exactly what you earn. It’s pretty doggone close. So if you want to build a million dollar find five people that have built million dollar businesses a ten million dollar business. Find the people that can help you to get there.
Tom Poland: Scott I don’t know how that works but I do know it works does right. Is phenomenal. It’s phenomenal. It’s like osmosis or something but I don’t that you just hang around those people as it’s so damn true. Thank you for that. Two questions left two and a half minutes left. Question number six is what’s one valuable free resource that you could direct people to that will help them move further with this problem.
Scott Duffy: If you go to ScottDuffy.com download my business breakthrough checklist and what it is is a simple step by step guide that will walk you through all the steps that you need to take to. Well, first of all, to prepare for entrepreneurship the personal side of entrepreneurship as we talked about earlier, that’s number one. Number two help me to take your idea to market. And if you have an existing business how to launch a new product or service into the market. And number three once it’s all there it will show you how to grow a how to scale it and how that position it for sale. The really simple tool I originally built it for Inc.com And now I use it with my partners in Entrepreneur Magazine.
Tom Poland: Fantastic. So that’s dub dub dub dub. ScottDuffy.com And what is it they’re looking for. What is it what’s labeled.
Scott Duffy: A business breakthrough checklist.
Tom Poland: Business breakthrough checklist perfect 90 seconds left. Question number seven what’s the one question I should have asked you but didn’t and answer it too, please.
Scott Duffy: The one thing that always comes up is you know if you were to look back and you were in it tell yourself you know when you were 20 30 or when you started to work for Tony Robbins at 20 years what’s the one thing that you tell yourself and the one thing I tell myself is that it’s not about hard work. That’s not everything. The key to success is about people. I used to think I could work harder. I could outwork out hustle outsmart you know all the competition but there are a lot of people out there willing to put you know their selves on the line and just the same way. By the way, your biggest competitor today isn’t the person across the street. It’s a person across the world on the other side of the world that sees everything that you have. It’s hungrier for everything that you have will work twice as hard. So at the end of the day what it comes down to is people. And I would really say Invest your time in building a great network contribute on a consistent basis to your network becoming an important and valuable resource to your network. That’s I tell myself.
Tom Poland: Scott Duffy thanks so much for your time.
Scott Duffy: Thank you.
Tom Poland: Thanks for checking out our marketing the invisible podcast if you like what we’re doing here. Please, head over iTunes to subscribe, rate us and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.FiveHourChallenge.com.