- Discover why as a businessowner, you need to keep on sharpening your saw and continue learning
- Know why from time to time you need to be not in the hamster wheel of your business, pan out to be able to plan building a better one
- Learn the actionable steps you need to implement to be able to outdo, outshine and outclass your competitors and maximize your business
- Get instant access to the business plan template Ben used to grow thousands of Australian Businesses in every sector:https://maxmyprofit.com.au/invisible/
Ben Fewtrel is the Co-Founder and Managing Partner at MaxMyProfit and author of the Business Exceleration™ Blueprint. He has been featured in Secrets of Top Business Builders Exposed, Virgins in-flight magazine, Sky Business and many more. Ben is also the host of the popular Business Brain Food Podcast.
In this episode, Ben shares how you can build the business you imagined.
Check out these episode highlights:
- 01:31 – Ben’s ideal client: My ideal client is somebody who has been building your business and they imagined something completely different to what they’ve ended up with.
- 02:01 – Problem he helps solve: The problem we solve would be that it has to do with knowledge like you don’t know what you don’t know. And I think a lot of people are good at what they do. So they start a business in that technical field.
- 02:46 – Typical symptoms people experience with that problem? they lack sleep. They get caught off and they losing sleep at night.
- 03:36 – Common mistakes people make when trying to solve that problem: They’ve worked with another coach or training organization of some sort. And what it is, is that they haven’t taken ownership, that’s probably the most common mistake.
- 04:42 – Ben’s Valuable Free Action(VFA): Take a day or two out to actually take a step away from your business and work on your business rather than in it.
- 06:22 – Ben’s Valuable Free Resource(VFR): https://maxmyprofit.com.au/invisible/
- 07:25 – Q:’What’s my top tip for being successful?’ A: My answer to that question is to continue to be learning.
Tweetable Takeaways from this Episode:“Take a day or two out to actually take a step away from your business and work on your business rather than in it.” -@MaxmyprofitAU Click To Tweet
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
Tom Poland:0:09 Hello, every one a very warm welcome to another edition of Marketing the Invisible, my name is Tom Poland, sitting on the sand here at Little Castaways beach in Queensland, Australia joined today by another Aussie Ben Fewtrell. Ben, good day, a very warm welcome, sir. Where are you hanging out?
Ben Fewtrell 0:23 Good I am Thanks for having me. I’m in Bella Vista in sunny Sydney.
Tom Poland: 0:28 Bella Vista sounds very Spanish or something. But…
Tom Poland: 0:33 Sounds nice wherever it is. So we both in Australia, beaming out to some 27 different countries around the world. For those of you don’t know Ben, he’s the Co-Founder and Managing Director of Max My profits. And we’ve known each other for a while quite a few years now, Ben never met in person, but met virtually lots of times and done lots of interesting joint ventures together and so on.
Tom Poland: 0:53 So Ben, I would have to say I can offer my personal endorsement as someone who really knows what he’s talking about when it comes to maximizing your profits. He’s featured in the Secrets of Top Business Builders Exposed, Virgin in-flight magazine, Sky business many more. He is the host of the popular podcast Business Brain Food, where he interviews, leading experts on anything and everything you need to know to help you build the business that you really want to build. And that is the subject of today’s interview, Ben, it is how to build a bit of business in just seven minutes. Our time starts now, Question number one is who’s your ideal client?
Ben Fewtrell 1:31 So seven minutes, where do I base? My ideal client is somebody who has been building your business and they imagined something completely different to what they’ve ended up with. Because most people imagine having something that’s more fun, more profitable, easy to run, and they end up with something that keeps them awake at night, is difficult to run, lacks cash flow, and they’re not excited about anymore. So my ideal client is somebody who’s looking to build the business they imagined and then not sure how to do it.
Tom Poland: 1:55 Thank you question number two, six and a half minutes left. So how would you describe the place problem that you solve?
Ben Fewtrell 2:01 So the problem we solve would be that it has to do with knowledge like you don’t know what you don’t know. And I think a lot of people are good at what they do. So they start a business in that technical field. So for example, a plumber starts a plumbing business, hairdresser starts a hairdressing business, a lawyer starts a law firm, and they end up with a bigger problem than they expected because they actually don’t know how to run a business. And so that’s what we solve. So we just bridge that gap between, you know, their technical skills and the business skills that they need to make a business out of their knowledge.
Tom Poland: 2:32 Perfect. Thank you. So question number three, five and three-quarter minutes left. What are the typical symptoms that prospect of yours before they become a client? What are they experiencing? That helps them sort of wake up and go, yep, I’ve got that problem that Ben could help with.
Ben Fewtrell 2:46 wake up, maybe they lack of sleep, so maybe they do I go
Tom Poland: 2:49 for them literally
Ben Fewtrell 2:50 get caught off and they losing sleep at night, Tom, because they’ve got a lack of cash flow, they’ve got difficulty with recruiting and motivating a good team. So they’ve got challenges with people, they might find that they never got enough hours in the day. So they’re not their business is not systemized, or their business relies on them too much doing the work. And they’re struggling to generate qualified leads and get files in their business. And they’re just frustrated, you know, they, they feeling deflated and demotivated. So this is typically the symptoms that that will identify their needs some help.
Tom Poland: 3:20 Perfect, thank you. Question number four or five minutes left? What are some of the common mistakes that you find that people, when they become a client, they say, Ben, I tried all this stuff, and it didn’t work? So what are some of the common mistakes that people make when they’re trying to solve this problem? Before they find you,
Ben Fewtrell 3:36 We find quite often they’ve worked with another coach or training organization of some sort. And what it is, is that they haven’t taken ownership, that’s probably the most common mistake. And people live in denial. And I always say there are two types of pain in love is the pain of discipline to actually get the job done, or the pain of regret, which is what you build a bit later on.
Ben Fewtrell 3:54 So my advice to anybody who’s going to enter into any coaching relationship is you really have to take ownership, and you can’t be in that space at all, because no one else is going to change it for you. And so really is about being on top of your own mindset. And that’s the biggest mistake I see people making because there’s a physical change and a chemical change, you really need the chemical changes to happen up here.
Tom Poland: 4:15 And you help people with that.
Ben Fewtrell 4:17 Absolutely, right.
Tom Poland: 4:18 I agree that’s the missing ingredient from a lot of coaching programs, seminar and as workshops and general business growth relationships is the mindset stuff, the chemical stuff you mentioned. Thank you for that. Question number five, we’ve got just under four minutes left, so plenty of time, what’s one valuable free action that you could recommend an audience member takes, that’s going to help them take a step closer to solving the problem not solving the whole damn thing, but just help them along that road.
Ben Fewtrell 4:42 Yeah and this is a tricky one. But I have got an idea of what I think would be really valuable for somebody. And some people are going to say that, Ben, it’s going to be too hard from a time point of view. But I’m going to say take a day or two out to actually take a step away from your business and work on your business rather than in it.
Ben Fewtrell 4:59 And what I mean by that that is reevaluating where you’re at where it is, you were like, if you set some goals of what it is you wanted to achieve, and you haven’t achieved those things, and you’re now stuck in the day to day treadmill of what is business, then you’re probably not going to achieve those goals without stopping and taking a breath.
Ben Fewtrell 5:13 So take a day or two out or recommend travel somewhere. So it’s a totally different environment, and just spend some time sitting on a beach or a hotel, somewhere in another country or another state or another area, and really work it out. Okay, well, what was my plan? What is stopping me from getting there? What am I currently doing that I just stopped doing? Because it’s not helping me get there and start to really think clearly about what are the steps to get back on track because too many people get off track Tom, and they don’t do anything to rectify that.
Tom Poland: 5:41 Yeah, that’s that’s incredibly practical, invaluable advice. And, folks, if you listen to this, and thinking, well, I can’t afford to do that. You can’t afford not to do that. There are such wisdom and a wealth of experience that this is evident when you’ve expressed that Ben. Get out, go somewhere else, don’t do this at home, don’t do it in your business environment, travel, preferably have a couple of days off and then have a whole day we just sit down and look at the business and list of things that you want to change in the business. And then do the smart thing and go Hi, Ben, this team, but anyway, that’s by the by guests, take them on valuable free action. Go do that.
Tom Poland: 6:15 So question number six, we got two minutes left exactly Ben What’s one valuable free resource that you can direct people to that’s going to help you even more.
Ben Fewtrell 6:22 So I’ve got a business planning templates on that we’ve been giving away. Now for a long time, it’s the most popular, I’ve tried so many different freebies. And always thought that this because it was more complex, those people would not want it or use it, but it is the most downloaded resource on the planet. It’s a business planning template that I’ve put together some many years ago now. And it’s been revised several times, and it’s probably about six or seven revision. But this plan has helped to build. I don’t know how many Tom but dozens and hundreds of, you know, a multi-million dollar Australian company. So it’s a simple plan to use. It’s more complex. So it’s the tool that you can take with you. When you go somewhere for that day or two perfect. Think about your business,
Tom Poland: 7:05 Right. And so that’s w w w max my profit.com.edu forward slash invisible,
Ben Fewtrell 7:13 you go forward slash invisible, and that way your listeners and viewers can go straight to that source and download that.
Tom Poland: 7:19 Perfect, thank you. Question number 650 seconds left. What’s the one question I should have asked you but didn’t?
Ben Fewtrell 7:25 That’s a tough one. But I’m going to say the question is, what’s my top tip for being successful? And my answer to that question is to continue to be learning I’d say too many people time in the business world and not putting the earphones on or listening to podcasts, you might say we’re probably preaching to the converted here. But even outside of this, it’s easy to get distracted by TV and YouTube and Facebook and all of those things. Just take half an hour a day and put some earbuds in and have a listen to some audiobooks or to some podcasts because you can do a complete business degree in a year that you won’t get anywhere else. And I think not a lot of people put the effort into learning.
Tom Poland: 8:02 Perfect bet and thanks so much for your time.
Ben Fewtrell 8:05 My pleasure. Thank you.
Tom Poland: 8:07 Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here, please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours, then check out www.fivehourchallenge.com.