- Know how to build your own dream team
- Learn the common mistakes leaders make when managing his own team
- Learn the counterintuitive reasons why so many partnerships and groups break down–and why some breakthrough.
Shane Snow is a New York City-based award-winning journalist and Web entrepreneur, bestselling author of Smartcuts and the forthcoming DREAM TEAMS, the co-founder, and CEO of the media technology company Contently. He holds a master’s degree in journalism from Columbia University and is a fellow of the Royal Society of the Arts. He contributes regularly to Wired magazine and Fast Company and has written about innovation for numerous publications, including the New Yorker, the Washington Post, and Advertising Age. He is a sought-after speaker at technology and advertising summits. His work in technology entrepreneurship has been recognized by the United Nations, the New York Times, Inc., Forbes, Details, and New York City’s Economic Development Council.
In this episode of Marketing the Invisible, Shane shares how to build your dream team and work without falling apart. He reveals the counterintuitive reasons why so many partnerships and groups break down–and why some breakthrough.
Check out these episode highlights:
- 00:53 – Shane Snow’s background as a journalist and as an entrepreneur
- 02:50 – describes his ideal clients
- 01:40 – group work problems that Shane solve for his clients
- 03:38 – symptoms a dream team experience within their organization
- 04:30 – common mistakes the team will jump to solve the team’s problems
- 07:46 – Shane’s Valuable Free Action (VFA): Have a high amount of intellectual humility or open-mindedness.
- 08:27 – Shane’s Valuable Free Resource (VFR): The Snow Report and THE OPEN-MINDEDNESS TEST
- 08:50 – Shane’s Valuable Free TIP (VFT): Sharing your personal story is the best way to get people to want to work with you no matter how different you are.
Tweetable Takeaways from this Episode:“A great team is a team that moves forward, that makes progress and solves problems.” -@shanesnow Click To Tweet “A leader’s job is to give information to everyone and empower them to make decisions. Let them work the way they want to work, however they want to in exchange for the accountability and responsibility for making the right decisions and doing… Click To Tweet “If you do not trust your team then you’ll get worried about loss of power. But if you do, you can reconfigure your team so you can trust them. Then it is liberating as a leader. ” -@shanesnow Click To Tweet “Sharing your personal story is the best way to get people to want to work with you no matter how different you are.” -@shanesnow Click To Tweet