How to Connect and Convert Using Video – In Just 7 Minutes with Keri Murphy

Resources/Links:

• Wanting to Know How to Go From the “World’s Best Kept Secret” to the “Go-To” Expert in Your Field? Learn more about the power of using videos to catapult your business and create success: inspiredliving.tv

Summary

Have you been looking for effective ways on how to get more life-long clients online but just can’t seem to find one that just sticks?

Do you want to know how you can become the “go-to” expert online and offline through the power of videos and authenticity?

Are you ready to dive deeper into connecting and converting through videos with just the needed 3 T’s?

Keri Murphy is the CEO of Inspired Living. She uses her 30 years of on-camera experience and over 2 decades as an entrepreneur to help others be seen, be known, and be paid for their brilliance.

In this episode, Keri shares why videos, especially now, in the midst of a pandemic, is the greatest superpower you and your business can have. She also talks about how you can turn one-time buyers into life-long fans through the power of authenticity and valuable communication through videos.

Check out these episode highlights:

• 01:27 – Keri’s ideal client: “Our ideal client is someone who knows that they’re not made to be average. They have a big vision. They want to reach lots of people.”
• 01:43 – Problem Keri helps solve: “Most of these people have no idea what their ideal message is, who their ideal client is, how to show up in a way that is authentic and approachable and relatable.”
• 02:32 – Typical symptoms that clients do before reaching out to Keri: “The struggle isn’t convincing them that they have something unique and special to bring to the marketplace. I think the overwhelm sets in with, “How do I share it? What platforms do I put my content on? Do I use live video or pre-recorded video?”
• 04:18 – Common mistakes that clients make before they find Keri’s solution: “The number one mistake I see is that they’re just trying to do everything. I try so hard to instill that my millionaire mindset, that your time is the greatest commodity that you own. It’s the one thing that we need to value more of.”
• 05:19 – Keri’s Valuable Free Action (VFA): “Speak to one person! One person. When you press record, when you’re writing copy, everything that you do, you should know that one person intimately.”
• 06:38 – Keri’s Valuable Free Resource (VFR): Check out Keri’s Website: inspiredliving.tv
• 07:43 – Q: Why is video so important? A: They are stating that by 2023, online learning is going to be an over $350 billion business. And eight out of 10 views online or video, people are 79% more likely to buy a product or service after watching a video.

Tweetable Takeaways from this Episode:

“Speak to one person! One person. When you press record, when you're writing copy, everything that you do, you should know that one person intimately.” -Keri Murphy Click To Tweet

Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10
Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from little Castaways Beach in Queensland, Australia, joined today by Keri Murphy. Keri, good day! A very warm welcome. Where are you hanging out?

Keri Murphy 00:23
Good day, sir! I am in Hermosa Beach, California.

Tom Poland 00:26
Hermosa Beach. So just a little bit of a drop of water between us, across the-

Keri Murphy 00:31
Just a little, Tom. Just a little, yeah.

Tom Poland 00:33
You really got to drag that country of yours a little bit closer to ours, but be that as it may. Folks, Keri is exceptional. That’s all I can say! Take my breath away when I look at her website, look at her setup. She’s a total professional. And one of the reasons for that is 30 years of being behind a camera, on-camera experience, behind camera experience. She’s the CEO of Inspired Living, which in itself is an inspiring title. And she uses that 30 years of on-camera experience and over 20 years as an entrepreneur to help others be seen, be known, and be paid for their brilliance, to the buyers in person, as well. Alright, let’s rock and roll! Enough of the compliments already! “How to Connect and Convert Using Video” is the title. Keri’s gonna share with you her secrets on how to do that in just seven minutes. Keri, our seven minutes starts now. Question number one, who is your ideal client?

Keri Murphy 01:27
Our ideal client is someone who knows that they’re not made to be average. They have a big vision. They want to reach lots of people. And quite frankly, they want to make some really good money doing it.

Tom Poland 01:38
That sounds like a good plan. Question two, and what is the problem you solve for these folks?

Keri Murphy 01:43
Most of these people have no idea what their ideal message is, who their ideal client is, how to show up in a way that is authentic and approachable and relatable, and actually takes people through the journey, Tom, of not just liking and following, but becoming buyers and lifelong fans.

Tom Poland 02:00
There’s probably a lot of things that people see you do but they may not appreciate what goes on behind the scenes ’til the preparation for that. I’m sure.

Keri Murphy 02:08
It looks easier than it is.

Tom Poland 02:10
So you’re kind of unpacking that and putting it together in a way that people can follow.

Keri Murphy 02:15
Yeah, there’s a lot of fear. You know, the fear of being seen, being heard, being judged. So we really work with our clients on overcoming that.

Tom Poland 02:22
So a lot of the psychological stuff as well!

Keri Murphy 02:24
A lot, yeah.

Tom Poland 02:24
So, we’ll let’s dive into the problem that you solve for them. There are just over six minutes left. Tell us about the problem you solve for folks.

Keri Murphy 02:32
Again, I think the struggle isn’t convincing them that they have something unique and special to bring to the marketplace. I think the overwhelm sets in with, “How do I share it? What platforms do I put my content on? Do I use live video or pre-recorded video?” We actually teach, “There are five types of video that you work to integrate into your content and marketing plan.” And that’s another thing, there’s no plan, like they are throwing, you know, spaghetti on the wall every day with a hope and a prayer that someone sees it, and someone decides to work with them. So they’re missing strategy. They’re missing a clear message. And so many times they’re trying to catch the ocean. They’re trying to speak to everyone instead of the right one.

Tom Poland 03:15
Okay, thank you. So there’s some stuff in there we want to unpack a little bit in the time we’ve got. Five and a half minutes left. What are some of the typical symptoms? Please give us a few things that are going on in their life or their business that would give them a heads up that they need to find out more about what you do.

Keri Murphy 03:28
They’ve gotten to a place where they’re just maxed out. You know, they’re trading time for dollars. A lot of our clients are exchanging time for money. And so they are at a place where they want to scale. They want to leverage what it is that they do. Again, they feel constrained. They know that they can help so many more people, and they don’t know how and they don’t know how to reach them. They don’t know where to go. So those are all the things that we work with our clients on is really understanding, gosh, how to leverage your time, your talent, and your team.

Tom Poland 03:57
Time, Talent, Team– the three T’s!

Keri Murphy 03:59
The three T’s!

Tom Poland 04:00
Thank you for that. Question four, four and a half minutes left. What are some of the common mistakes that you find your new clients tell you that they’ve made before finding a solution? They’re trying to grow, they’re trying to do stuff but you mentioned one, which is, you know, the market isn’t like an ocean. What other mistakes are they making that we can help people avoid?

Keri Murphy 04:18
Yeah, I think the number one mistake I see is that they’re just trying to do everything. I try so hard to instill that my millionaire mindset, that your time is the greatest commodity that you own. It’s the one thing that we need to value more of. And yet when you’re starting out, you’re trying to do everything– invoicing, bookkeeping, emails, contracts, showing up, serving. And so I think that one of the number one mistakes is that people really aren’t in their zone of genius. They’re trying so hard to do everything. They’re trying to be everything. And they’re trying to get everyone to work with them. So those small shifts were, like, “How do we move you from generalist in your industry to a specialty in the market?” So I’d reach out and seek you out. And I will pay, you know, for the expertise that I get when I work with you.

Tom Poland 04:18
Right. Yeah. It’s terrific! Thank you. So let’s go to question five, three, and a half minutes left. Doing well for the time. One valuable free action. This is kind of like a top tip. It’s not gonna solve the whole problem for our listeners, but it might take them a step in the right direction?

Keri Murphy 05:19
Yes, this is it. Are you ready? This is my million-dollar tip. Speak to-

Tom Poland 05:24
Drumroll! Speak to what, sorry?

Keri Murphy 05:26
Speak to one person! One person. When you press record, when you’re writing copy, everything that you do, you should know that one person intimately. And I talk so much about psychographic. You know, in the business world, we talk a lot about demographics, where they live, how much money they make, the 2.5 children, but I think, especially right now, with everything going online, the more you understand the emotional state of your ideal client and you speak into them. Camera– it’s a dialogue, not a monologue. You have to understand that there’s someone on the other side, listening, you know, feeling and reacting!

Tom Poland 06:05
Right. So have that- it’s almost like a conversation with one person, even if you-

Keri Murphy 06:09
It is a conversation with one person. You reach one, you reach many.

Tom Poland 06:14
Fascinating! You reach one, you reach many. So don’t focus on the many, focus on the one because that’s how you reach the many.

Keri Murphy 06:20
Stop saying, “Hello, everyone.” It’s not, “Hello, everyone.” It’s, “Hello to the one.”

Tom Poland 06:25
How beautiful, love it. Alright, thank you for that! Some real nuggets in there. So let’s go to question number six, two minutes left. One valuable free resource we could direct people to. Where can people go to find out get some more nuggets, if you like?

Keri Murphy 06:38
Yeah, so many people ask me, “Keri, I’m just starting out. How do I set up my studio? What equipment do I need? How do I put everything together?” And after many, many years of that question being asked, Tom, we put together a really beautiful resource called the Be Studio Ready Guide. It is front and center on my website, inspiredliving.tv. It’s a beautiful PDF that talks about lighting, whether you’re a beginner or you’re more advanced, walks you through equipment and how to get started.

Tom Poland 07:05
Perfect! So that’s inspiredliving.tv. Go get it, folks. And I’ve been there. It really is. It’s a reflection of brilliance in itself! And there’s quite a lot of technical stuff in there as well. You know, in addition to the branding, you’ve got the- so well. That’s really going to help people a lot to set up their studio right. And I’m guessing you can do that in a very simple way. You don’t have to hire a whole TV crew, production crew to come in and get it done.

Keri Murphy 07:30
You do not! You need a smartphone, a light and a microphone.

Tom Poland 07:33
Wow!

Keri Murphy 07:34
That’s all you need.

Tom Poland 07:34
Oh, that’s nice and simple. Inspiredliving.tv. Last question, 55 seconds left. What’s the one question I should have asked you but didn’t?

Keri Murphy 07:43
Why is video so important?

Tom Poland 07:44
Why is video so important?

Keri Murphy 07:46
Well, let me tell you. They are stating that by 2023, online learning is going to be an over $350 billion business. And eight out of 10 views online or video- and people, this is a statistic that’s always staggering to me, that people are 79% more likely to buy a product or service after watching a video. Video is the only way to connect with people that are multi-sensory. Right? We see you. We hear you. Hopefully, we feel you. And we really build that- we hear it all the time, you know, like and trust factor, so much quicker when you put a video out consistently and that is the key.

Tom Poland 08:28
So true. Keri Murphy, thank you so much for your time.

Keri Murphy 08:31
Thank you for having me.

Tom Poland 07:37
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.