How to Grow Until You Can Afford to Delegate – in Just 7 Minutes with Georgette Osborne

Resources/Links:

• Want to build a buffer of personal money & stay out of debt? Get Georgette’s Blueprint for entrepreneurs who want the financial breathing space to concentrate on Business : Visit: https://financialgymforbusiness.com/pbs/

Summary

Georgette Osborne is a Business Money Consultant. She helps businessmen and women streamline their day to day business activities with their finance to feel more secure about what they are doing on a day to day basis.

In this episode, she shares how she helps business owners create financial breathing space to concentrate on business building, actually have a life and grow their business until they can afford to delegate.

Check out these episode highlights:

• 01:38 – Georgette shares her ideal client: businesses that have some sort of recurring model or memberships. So it could be anything from sports clubs, property letting agents, right through to online marketers with memberships, so they either take money monthly or they take in advance so they have to keep the customer happy for a period of time
• 02:18 – The problems she helps solve for her clients: They want to get out of the business. They’ve grown to a point where they no longer have that life. They’re doing everything themselves and they want to delegate but they can’t. They feel they can’t afford it. Or they have tried it and it’s failed or they have staff there and they’re still working just as hard.
• 03:19 – Typical symptoms that these business owners experience when trying to have a work-life balance: working much longer and almost a falling out of love with the business.
• 04:16 – Typical mistakes that people make before they get to Georgette’s solution: trying to make more money thinking more money will solve their problem, cut costs spending less or just working longer and harder.
• 05:08 – Georgette’s Valuable Free Action: Go back to basics. Make sure your bookkeeping in your business is on point.
• 06:38 –– Valuable Free Resource:Get Georgette’s Blueprint for entrepreneurs who want the financial breathing space to concentrate on Business : Visit: https://financialgymforbusiness.com/pbs/

Tweetable Takeaways from this Episode:

“Make decisions from a place of positivity like 'Wow, maybe we can do this ' as opposed to ' Oh, maybe not, maybe not.'” -@TheFinancialGym Click To Tweet “If you keep being busy with fear, you're not going to move the business forward because you are not forward.” -@TheFinancialGym Click To Tweet

Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone, a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you as always from on the sand next to the waves the Little Castaways Beach in Queensland, Australia. Joined today by Georgette Osborne. Georgette, welcome.

Georgette Osborne: Thank you.

Tom Poland: Yeah beautiful smile. Wow, where are you hanging out?

Georgette Osborne: Oh, that’s a nice thing to wake up to.

Tom Poland: Where do you live?

Georgette Osborne: London. Sunny not so funny London at the moment. So yeah.

Tom Poland: I’m sure the sun will shine, and the birds will sing and we will be both be joyous that we’re above the ground. So…

Georgette Osborne: We have to start a conversation about the weather. I would say otherwise. No, I just wouldn’t be living up to expeditiously London.

Tom Poland: All right. Well, Georgette again thanks for joining us. For those of you who don’t know Georgette, she’s very much in demand and I’m very fortunate that she agreed to this interview. She helps businessmen and businesswomen create financial breathing space to concentrate on business building and actually have a life while they’ve got a business which is really cool. So she creates products, services, and recommends resources to help entrepreneurs hang on to cash which is really hard when you’re a business owner because it’s growing fast to get short of cash. It’s not growing fast. You get short of cash and to avoid debt. So the title of our seven-minute interview is ‘How to grow until you can afford to delegate.’ Nice and we to do that in just seven minutes. Georgette, our 7 minutes starts now. Question 1 is who is your ideal client?

Georgette Osborne: They tend to be businesses that have some sort of recurring model or memberships. So it could be anything from sports clubs, property letting agents, right through to online marketers with memberships, so they either take money monthly or they take in advance so they have to keep the customer happy for a period of time. And keep some of the money in the bank account at the end of that. Terrific.

Georgette Osborne: Yeah, churn is a big thing with them

Georgette Osborne: A churn is a big issue basically how little retention of customers to keep them coming back, and paying, and paying.

Tom Poland: Sounds like a good plan. Six minutes 20 seconds left. Question 2 is what is the problem you solve for them?

Georgette Osborne: They want to get out of the business. They’ve grown to a point where they no longer have that life. They’re doing everything themselves and they want to delegate but they can’t. They feel they can’t afford it. Or they have tried it and it’s failed or they have staff there and they’re still working just as hard.

Georgette Osborne: So what we do is we look at their systems starting with the financial systems and see how we can actually offset some of the stress by actual automation and systemizing processes first. That’s right. Then use those processes to train staff off or just to actually get them back some time. Sometimes a piece of software can give them back half a day so there’s really where we begin.

Tom Poland: Right. Significant savings of time and money. So thank you. Five minutes 25 seconds left. Question 3 is what are some of the typical symptoms that your clients would experience prior to working with you? You’ve mentioned one which is anxiety.

Georgette Osborne: Yeah well the one I mentioned before is that just working much longer and almost a falling out of love with the business. So everything they were doing before isn’t working it’s like my infant child loved me unconditionally. Now I’ve got this teenager and no matter what I do it’s wrong. And I can’t work out what I’m doing wrong, and I’m losing the will to live here. I do. I do love it. I do really really really I do. I don’t know how much longer that is.

Georgette Osborne: The specifics are specific to them but that’s the overall feeling on an attempt to get in a conversation and then you dive in and you end up back at the money piece. But there’s all of that story in-between.

Tom Poland: Right. So Question 4, just over four and a half minutes left, folk going to have this problem they’re going to be dealing with their teenager, feeling stressed as we often do with teenagers and they’re going to try some stuff to solve the problem but they’re often going to make mistakes before they find you. So what are some of the typical mistakes that people make before they get to your solution? That’s a question for four minutes ten seconds left.

Georgette Osborne: Too many things really. But three of the most specific are trying to make more money more money will solve my problem.
Georgette Osborne: Cut costs spending less will solve the problem or just working longer and harder. If I just keep going and going and going that many miles I will get by and all of those things end up making the situation much I hear about it now even though the time has come for the least of them all are exhausted.

Georgette Osborne: I don’t know why I was doing is doing so you don’t know what you do.

Georgette Osborne: Every good road ends up in something and then you jump on because is the thing and it just becomes all my teammates.

Tom Poland: Wow. Okay. So thank you. Question 5 just under three and a half minutes left. What’s one valuable free action that an audience member can implement that will help them just a little bit with this problem?

Georgette Osborne: Well to go back to my basics two things really number one make sure your bookkeeping in your business is on point. Because that is the basis of everything. The bookkeeping will tell you how well you’re doing in the two other areas of your business- marketing, operations, and money. Money tells you how well you are doing in these two. So it gives you the firepower and gives her advises the firepower to advise you whether to be accountants, marketing advisers, partnership, potential partners with that data you can tell them exactly where you are. They know where they fit in. Then from that, you look at that bookkeeping and you do the most important thing of all. You work at out how much money you the individual owner can take for yourself. Because you need to know where you are on an emotional basis that you can focus on the business, not on any impending financial situation that you’re worried about down the line. Because it would take away from how effective you are as an entrepreneur.

Georgette Osborne: And that folks are going to give them a tremendous goal. Where they want to get so much out of the business and know what the revenue needs to be. Oh, I guess until they’ve got the bookkeeping sorted out which may not sound very sexy but it’s critically important.
Georgette Osborne: It gets sexy when you can go ‘Oh’ I’d answer a question like that.

Tom Poland: Right. Yes that’s getting a bit more seductive, isn’t it? So Question 6, just under two minutes left. What’s one valuable free resource that you could direct people to that’s going to help them with this?

Georgette Osborne: Well, I’m talking about business but actually I always start with people in their personal and say, ‘What is this about for you? And it’s financialgymforbusiness.com/pbs ( P for Papa, B for Bravo,S for Sierra). And it’s a free resource where you can basically go and it basically tells you how to start allocating your personal money to give you a little bit of a buffer so you can breathe a little bit better and not worry so much about. I’m not going to pay the mortgage this month? And concentrate on I’m going to make payroll this month?

Tom Poland: Perfect. So financialgwmforbusiness.com/pbs P for Peter, B for bill, S for selling?

Georgette Osborne: That’s right.

Tom Poland: Right.

Tom Poland: Perfect. So a whopping one minute and five seconds left. Question7. What’s the one question I should have asked you but failed to do?

Georgette Osborne: I love that that question. The main one is the effect of your personal goals and your mindset in terms of running your business. So the resource is really to help that, if you are not worried about finances, and I know that you always are, but you have a certain security about them, you make decisions from a place of positivity like ‘Wow, maybe we can do this ‘ as opposed to ‘ Oh, maybe not, maybe not.’ And if you keep being busy with fear, you can see by my body language, you’re not going to move the business forward because you are not forward.

Georgette Osborne: So the question is always the effect on the mindset and the effect of your personal financial situation.

Tom Poland: love the holistic nature of that. Georgette Osborne, thank you so much for your time.

Tom Poland: Thanks for checking out our marketing the invisible podcast if you like what we’re doing here. Please head over to my tunes to subscribe rate us and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.