How to Improve A Business Rapidly In Just 90 Days – In Just 7 Minutes with David Deane-Spread

Resources/Links:

• Get ABC Model of Rapid Business Improvement: www.metattude.com/abc/

Summary

David Deane-Spread is a former commissioned officer in the Australian Defence Forces, a covert operations leader in law-enforcement and another discreet agency. He developed masterful coaching and development skills in government service whilst building and leading high-performance teams for high-risk operations.

David has served as a director and CEO of both private and public companies in Australia and overseas.

He is the developer of the method for training for attitudinal competence and authored the workbook on the methodology “Master the Power of Your Attitudes”. The search engines regard him as a global leader in the topic.

In this episode, David shares his passion for attitudinal competence and effective leadership behavior and how his ABC Model of Rapid Business Improvement can fix a business’ slow uptake of improvement.

Check out these episode highlights:

• 02:39 – David’s ideal client: managing partners and business owners who have about 150 or more staff looking for rapid business improvement
• 02:57 – Problem he helps solve: they’ve got slow uptake of improvement. They want improvement, they try everything they can, but the results aren’t coming in
• 03:28 – Typical symptoms that clients do before reaching out to David:they try to put in new processes, new systems, and it doesn’t work
• 04:15 – Common mistakes people make when trying to solve that problem: They try and force things to happen. They try and they use compliance
• 05:11 – David’s Valuable Free Action(VFA):“Observe first, listen first”
• 06:13 – David’s Valuable Free Resource(VFR): www.metattude.com/abc/
• 07:23 – Q:”Do I work with everyone who wants my service?” A:”No!” I do not work with everyone who wants my service. I will work only with those people were I believe that the model, the ABC model, of rapid business improvement is a good fit for their business. And that they are the people that I want to work with.

Tweetable Takeaways from this Episode:

“Clients need to be committed to implementing rapid business improvement. They need to be committed to being a true leader going first and implementing the projects first.” -@david7dds Click To Tweet “Clients want improvement, they try everything they can, but the results aren't coming in. There's a gap between what they want to do and what actually happens. And then get frustrated.” -@david7dds Click To Tweet

Info about our correspondent host:Jigar Poojar is Leadsology’s man on the ground in India. Just like CNN has reporters worldwide, Leadsology is developing a small but selective network of hosts to interview guest so our reach is deeper and wider than ever before.

Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Jigar Poojara: Hello everyone. A very warm welcome to one more edition Marketing The Invisible podcast. My name is Jigar. I have a very special guest here, joined today by David Deane-Spread. How are you today David?

David Deane-Spread: I’m well, thanks Jigar. How are you?

Jigar Poojara: I’m absolutely fine David. Where are you hanging out, by the way, in the world?

David Deane-Spread [00:00:32] I live in Perth, Western Australia. One of the sunniest and most beautiful spots on planet Earth.

Jigar Poojara: Wonderful. The same thing it’s 9:15 am here. So, we are just 2, I think 2 and 2 1/2 hours behind but just like the same day, sunny day, and perfect. So…

David Deane-Spread: Wonderful.

Jigar Poojara: I just wanted to introduce you to my audience. For those who don’t know who David is, David is a really nice coach and he has been an executive coach for more than two-plus decades. His clients range from large public and private companies also from the government and to small you know, small and medium businesses. He has translated his leadership agility and difficult conversation skills from his military and law enforcement. Can work operation background into powerful skills for business owners and managing partners. That’s an amazing story, David, to be honest. Like more than 20 plus years you spent on this industry. Amazing. How do you feel about it?

David Deane-Spread: Thank you.

Jigar Poojara: How do you feel about this very nice journey to this platform David?

David Deane-Spread: Oh, it is a wonderful journey. There’s nothing more exciting and fulfilling to watch people, the light goes on for people and makes rapid improvements that is…it’s great to watch. And then, look, my favorite parts are small to medium businesses because they are the backbone of all of our economies. And they’re the most vulnerable and they get the least amount of help. And I’m a small businessman myself and I’m here to make sure that I get that help if I want it.

Jigar Poojara: Great. Alright, let’s get back to the topic. We have a topic today, “How To Improve A Business Rapidly In Just 90 Days”, with seven questions, seven minutes. And David is going to explain to us how to do this or how he does. So, let’s start David, your time starts now. Question number one, who is your ideal clients?

David Deane-Spread: My ideal clients are managing partners and business owners who have about 150 or so staff, and I look in for rapid business improvement.

Jigar Poojara: Okay. Perfect. So, six minutes 42 seconds remaining, what is the problem that you solve?

David Deane-Spread: Well the main problem is that they’ve got slow uptake of improvement. They want improvement, they try everything they can, but the results aren’t coming in. There’s a gap between what they want to do and what actually happens. And then I get frustrated.

Jigar Poojara: Right.

David Deane-Spread: That’s what they get.

Jigar Poojara: Great. Okay. God that takes six minutes and 15 seconds remaining. Question number three, what are the typical symptoms people experience with the problem, with this kind of problem before coming to you?

David Deane-Spread: Okay. They try to put in new processes, new systems, and it doesn’t work. They’ve got employees who lack accountability that they can sometimes be disinterested or they look very busy there’s not much happening. People don’t have accountability, staff are disengaged, performance is not where it should be, productivity is not where it should be, and the leaders are very busy putting out small fires all the time and can’t get on with the really important that they want to do.

Jigar Poojara: Okay. Perfect. So, question number four, five minutes 25 seconds remaining. What are the common mistakes people make when trying this problem on their own?

David Deane-Spread: Okay. So, they try and force things to happen. They try and they use compliance. They slip into the command and control manner and of course, that just gets people back up. They try and shorten the time span. They’re frustrated because things aren’t happening. So, another make things happen quicker, they get into a telling mode. They tell and all that happens is start back up. They don’t like being told. They don’t like the meta or the leader trying to push them.

Jigar Poojara: Okay.

David Deane-Spread: They’re just tired of the mistakes the leader will make. And it’s understandable but the problem is it doesn’t work.

Jigar Poojara: Yup. Yup, got that. So, four minutes 30 seconds remaining. Question number five, what is one valuable free action that the audience can implement that will help them solve this kind of problem?

David Deane-Spread: Okay. So, the primary action they need to take and it’s free and they know how to do it…observe first, listen first, and ask when they are clear about what you’re seeing and what they’re listening to.

David Deane-Spread: And then they ask questions to understand what’s going on behind the scenes. What is the thinking of those people? But if they rush straight into judgment in the telling, they’re in trouble. There is a time to tell. And that’s when the other party doesn’t know what to do. Then you ask them, you coach them, you show them. So, observe, listen, ask, before you tell.

Jigar Poojara: Great.

David Deane-Spread: Slow down.

Jigar Poojara: Yup. All right. Three minutes 29 seconds remaining. What is one valuable free resource that you can direct our people, that will help further, in order to solve this kind of problem?

David Deane-Spread: Sure. Look. I’d love them to go to my landing page www.metattude. M-E-T-A-T-T-U-D-E dot com forward slash A-B-C, O-R-B-I D-E-M-O, demo.

Jigar Poojara: All right.

David Deane-Spread: Forward slash. And I think you can put that up on the screen or in the notes aren’t you.

Jigar Poojara [00:06:39] Yup. I’m going to attach this link to our podcast at the end of the video so people can come to you. By the way our audience can reach out to David directly on Twitter as well if you have any questions. His Twitter handle is @davidmetattude. You can search what David Metattude spelled as M-E-T-A-T-T-U-D-E and David will be there to help you out. All right. Two minutes and 22 seconds remaining. Question number seven, what is one question that I should have actually ask you and I didn’t actually?

David Deane-Spread: Okay. Yeah. You could have asked me, “Do I work with everyone who wants my service?”

Jigar Poojara: All right.

David Deane-Spread: And if you ask me that question I would’ve said, “No!” I do not work with everyone who wants my service. I will work only with those people were I believe that the model, the ABC model, of rapid business improvement is a good fit for their business and that they are the people that I want to work with.

David Deane-Spread: And that means that they need to be committed to implementing rapid business improvement. They need to be committed to being a true leader going first and implementing the projects first.

David Deane-Spread: Not just passing on-off or thinking, or storing knowledge in their heads. Knowing is not good enough, they must actually do.

Jigar Poojara: All right.

David Deane-Spread: And they have to be coachable.

Jigar Poojara: Okay.

David Deane-Spread: And of course they need to be able to budget for my fee structure which is, for companies of the size that I’m looking at, my fees are very easy. But if they don’t have those four components then we won’t be able to work with them. I actually invest in my clients before they invest in me. And that when we come to the first 30 days, we both sit down and say do we want to continue working with each other. And sometimes I will say, “No”.

Jigar Poojara: All right.

David Deane-Spread: In which case that they pay nothing and I have already spent 500 dollars on them.

Jigar Poojara: Oh.

David Deane-Spread: I’d rather do that than go down the wrong path with the wrong people.

Jigar Poojara: Great. It’s an amazing story. Well, David thank you so much for joining our Leadsology and it was a pleasure having you here on the show. Thank you so much one more time.

David Deane-Spread: Thank you Jigar.

Jigar Poojara: Take care.

Tom Poland: Thanks for checking out our marketing the invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.