- Learn how to make your prospects and clients to take action using business videos
- Know why it is important to hire an expert to make your videos
- Learn the common mistake business owners make in making the business videos
Ryan Spanger is Melbourne’s most respected and sought-after video production expert. He is the managing director of The Dream Engine. He developed and refined methods to crystallize the results businesses need through video marketing.
In this episode of Marketing the Invisible, Ryan and Tom deep dive into the art and science of creating business videos that not only look good, but also inspire and compel audiences to take action.
Check out these episode highlights:
- 00:35 – Ryan Spanger’s professional background as a video production expert
- 01:19 – describes his ideal clients who wants to move up and change through video marketing
- 01:44 – problems that Ryan solve for clients who wants to catch attention through video
- 02:24 – symptoms clients experience with their messages not getting across to their target market
- 04:39 – common mistakes his client does before reaching out to him
- 06:48 – Ryan’s Valuable Free Action (VFA): Contact a video production expert.
- 07:20 – Ryan’s Free Valuable Action Resource (VAR): The Dream Engine Blog
Tweetable Takeaways from this Episode:
- People love watching video when it is done right.
- Constantly getting conversations set up with your audience early on online so that you can start to educate them before you actually speak to them face to face because the idea is that ideally by the time you’re face to face or on the phone, they’re familiar with you
- If you’re making customer-facing videos for your prospects and clients then they really need to be as professional as possible as all of your other branding elements — your website, your logo, your copywriting — because the risk is you can actually end up undermining your brand and repelling your audience by making substandard videos.
- That’s exactly why you hire an expert, so that you can get on at what you do best.