- Learn how to sign up coaching clients for a year or more at a time without a list and without strategy sessions
- Know how to implement this amazing model within 4 days to sign up clients and collect fees faster than ever before
- Learn how to sells programs through trust and a well-crafted offer
- “How To Quickly Add Coaching Revenue Into Your Bank Account In As Little As Four Days”: 7minutewebinars.com/jv-webinar
Rob Goyette is a business coach who helps coaches get clients. He has expertise in list building, automated webinars and client attraction.
In this episode, Rob shares how he helps coaches and small business owners attract and enroll clients and be a rockstar JV partner even if a coach doesn’t have an email list.
Check out these episode highlights:
- 01:21 – Rob’s ideal client: it’s coaches and small business owners
- 01:31 – Problem he helps solve: I can teach them and people on this interview how to conduct joint ventures.
- 01:46 – Typical symptoms that clients do before reaching out to Rob: A lot of people think that they cannot do joint ventures because they don’t have much of an email list. But if you think about it even all the big players started with no email list. So, I just see that holding a lot of people back. They think they don’t have an e-mail list so they can’t do joint ventures and that just, that’s not the case.
- 02:20 – Common mistakes people make when trying to solve that problem: The big one is they procrastinate or put it off because they think they need an email list first.
- 03:40 – Rob’s Valuable Free Action(VFA): If you want JV partners and especially if you don’t have an email list consider this, try hosting a giveaway.
- 06:46 – Rob’s Valuable Free Resource(VFR): 7minutewebinars.com/jv-webinar
- 07:28 – Q:”What sells programs?” A: It’s trust and an irresistible offer. If people are not buying your stuff, you’re either not helping them trust you enough, or your offer is not irresistible. Which could mean they don’t understand the offer or it’s not worth the money you’re asking for. But if you’re trying to troubleshoot your marketing it’s one of two factors or both. It’s trust and an irresistible offer.
Tweetable Takeaways from this Episode:“Q:What sells programs? A: It's trust and an irresistible offer. ” -@robgoyette Click To Tweet “If you want JV partners and especially if you don't have an email list consider this, try hosting a giveaway.” -@robgoyette Click To Tweet
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland. Beaming out to as ever from Little Castaways beach on the sand here next to the waves in Queensland, Australia. Joined today by Rob Goyette. Rob, a very warm welcome sir. Welcome and where are you hanging out?
Rob Goyette: Thank you, Tom. Yeah, I’m in Colorado Springs.
Tom Poland: Colorado Springs, a home of…what? What’s Colorado Springs famous for?
Rob Goyette: Yeah, yeah. Probably most well-known for Pike’s Peak, the big mountain in this area.
Tom Poland: Pike’s Peak. Thank you very much.
Tom Poland: And for those of you who don’t know Rob, he’s been serving coaches and business owners since 2007. Some twelve years now. He’s been a joint venture manager which is really I think your specialty Rob, is that correct?
Rob Goyette: It’s not my current specialty but it’s where I got a lot of experience with joint ventures.
Tom Poland: A lot of experience with JVs and many of his clients coaching leaders have sold hundreds of thousands of dollars of his own programs and helped many others to do exactly the same all using joint ventures. So that in fact is the subject of our interview today it’s “How to Joint Venture Like a Rock Star – Even If You Don’t Have Much of an Email List. And Rob’s going to tell us how to do that in just seven minutes. Rob, our seven minutes starts now. Question number one is, “Who is your ideal client”?
Rob Goyette: Yeah. Quick answer there Tom, it’s coaches and small business owners.
Tom Poland: Thank you. Question number two, six minutes 50 seconds left. What’s the problem you solve for them?
Rob Goyette:Well I can teach them and people on this interview how to conduct joint ventures.
Tom Poland: Thank you. And question number three, six minutes 40 seconds left. What are some of the typical symptoms that people who don’t have the solution are going to probably be experiencing in their businesses?
Rob Goyette: Yeah, a lot of people think that they cannot do joint ventures because they don’t have much of an email list. But if you think about it even all the big players started with no email list. So, I just see that holding a lot of people back. They think they don’t have an e-mail list so they can’t do joint ventures and that just, that’s not the case.
Tom Poland: Absolutely. We’re all born naked right. No one’s born with an e-mail list. So, thank you. Six minutes left, question number four. So, people haven’t gone into joint ventures, what are some of the common mistakes they make when they’re thinking about this? Obviously one of them is thinking well I can’t do it because I don’t have an email list. What other sorts of mistake do you see people making before they get to your solutions?
Rob Goyette: Yeah. The big one is they procrastinate or put it off because they think they need an email list first. So that’s by far the biggest. Probably the second mistake that I see a lot is that in order to be a great joint venture partner, in order to JV like a rock star, you want to make it as easy as possible for the partner. You don’t want to make them sign up for your affiliate program and fill in all that stuff. You want to do that for them. Give them e-mail swipe copy with their link embedded. You want to make it easy so that they can just copy, paste, edit, and send out emails on your behalf not make them do any work. You really want to be a great JV partner, and I joint venture with a lot of people and they make me do so much work that I shouldn’t have to do. So. And I’ll say one more, and that’s not proofing your funnel. If you’re going to have JV partners send your traffic, make sure everything is as optimized as possible.
Tom Poland: Right. Because you might, if it goes well, you’d want to actually repeat that. JV partner wants to repeat that with you maybe in a year or so’s times. If you haven’t got optimized, I imagine you probably going to leave a lot of money on the table. So that’s some of the mistakes that folks are making and therefore the avoidance of those mistakes is going to help them a lot. Question number five, we’ve got over four and a half minutes left. One valuable free action that an audience member could take, someone who’s listening to this that they can implement. It’s probably not going to solve the whole JV problem but it’s going to take them a step closer.
Rob Goyette:Yeah. Well, actually I’m going to use some of my seven minutes here to talk about this. Because here’s a great idea for you, if you want JV partners and especially if you don’t have an email list consider this, try hosting a giveaway. And what I mean by a giveaway is where making a list of your top 30 JV partners or whatever number you want but 30 is a good number. And these will be people with your ideal audience. If you don’t know who they are, pretend that you are your ideal client. Go on the internet, join Facebook groups, subscribe to podcasts. Do Google searches, do whatever you can to try to pretend to be your ideal client. And notice the business owners or the leaders that come into your world. Make your list of I would say 30 joint venture partners. Reach out to them and ask if they would be willing to give away a gift in a giveaway. Give the giveaway a theme that’s congruent with your audience. And if they are willing to give a gift and mail for that gift, let’s say you get 10 partners ultimately who mail for you. They send all of their leads to the front door of your giveaway. When people want to go through your front door to get their gifts, you add their name and email address. This is a great way to build a big list so that you can have that big list. and then when they enter in their name and email, now they’re in the giveaway and they can choose the gifts they want from your partners. So, this can be a great way to build in a big e-mail list but you also have reached out to 30 potential joint venture partners and hopefully formed some relationships. And these are people who can promote you in the future as well. So, the giveaway can build your list and make your connections for you so that you can joint venture with people. That would be a great free strategy that people could do.
Tom Poland: So let me just summarize that make sure I got it right. So, you’re finding 30 people who are actually targeting the same target market as you. They’re probably mature marketers so they probably got a free giveaway of something already created and they’re just looking for means to get it out there. And you’re able to tell them that you’re putting together a list of 30 people just like them and that they’re going to have massive exposure to the whole email list of those 30 people in the process. So, you’re setting up the landing page and you’ve given the offers and the clicks throughs. It’s a lot of work but you’re going to build a really big list of people that are actually pretty interested in what you’re doing real fast. Is that…?
Rob Goyette: Yeah. And the one thing I would say is it’s not a lot of work. Like a “tell a somebody” is a lot of work. A give away, you need an opt-in page, you need a giveaway page. And you might have some kind of page that says it’s over but you really only need like three web pages and you just need to hook it up to your autoresponders. And on that giveaway page, it’s just links to the partners opt-in pages so that they can get those leads. It’s really not a lot of work.
Tom Poland: Right.
Rob Goyette:I guess most of the work is reaching out to those joint venture partners where you’re making those relationships but those are going to serve you. So yeah. I think this would be a great thing for anybody who wants to do JVs is started doing giveaways.
Tom Poland: I love of it, Rob. You’re putting an offer in front of your potential JV partners which is a no brainer for them. They’re actually looking for opportunities already. The leverage you’re getting is from the other JV partners and you’ve got very little bit skin in the game. You’re facilitating the giveaway from 30 people to 30 other email list. In the process, you’re building a massive email list. Fantastic. Thank you so much. Just under 90 seconds left. One valuable free resource that we could direct people to that’s going to help a little further.
Rob Goyette: Sure and I don’t know if you’ll have this on a page or not Tom but it’s a URL where people can watch. I like that your interviews are seven minutes because I have a seven-minute webinar on how to do joint ventures, 7minutewebinars.com/jv-webinar. So yeah, I need to work on a new domain name…
Tom Poland: That’s okay. So…
Tom Poland: So just to be clear, it’s the number seven, minutes webinars dot com. Number seven-minute webinars dot com forward slash JV dash or hyphen webinar and go there get it. I’ve been there. Sign up for the webinar and find out how you can get all this happening in a seven-minute webinar. Forty seconds left. Rob what’s the one question I didn’t ask you that I should have?
Rob Goyette: Yeah. This applies to all business owners whether you’re a coach or not. And it’s “what sells programs?’ And it’s two factors, it’s trust and an irresistible offer. If people are not buying your stuff, you’re either not helping them trust you enough, or your offer is not irresistible. Which could mean they don’t understand the offer or it’s not worth the money you’re asking for. But if you’re trying to troubleshoot your marketing it’s one of two factors or both. It’s trust and an irresistible offer.
Tom Poland: Perfect. Great summary, short summary. Rob Goyette, thanks so much for your expertise and your ideas which could literally make people a million dollars or more. Thank you.
Tom Poland: Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.