- Discover the key to leverage your content (blogs, video, podcasts, social) further to increase exposure, and save you time and money
- Learn how to automate and optimize your content marketing so you can attract and convert customers faster
- Know how having a well-planned content marketing strategy can enable you to get out of the trenches and instead focus on client retention, business development, and revenue generation
- Checkout Lyndsay Phillips’ Free AUTOMATION CHECKLIST: How to Attract and Convert Customers Faster :Link here: https://resource.smoothbusinessgrowth.com/tools
Lyndsay Phillips is the CEO of Smooth Sailing Business Growth, Speaker, Podcast Host, and Content Marketing Expert helping entrepreneurs across North America grow their business.
In this episode, Lyndsay shares how content marketing helps her clients attract and convert customers faster, at the same time builds their authority status in their niche.
Check out these episode highlights:
- 01:23 – Lyndsay’s ideal client: “They are entrepreneurs who are growing a team and growing their business and they can’t do it all themselves. And they want to scale and focus their energy on their superpower and not on the marketing pieces.”
- 02:14 – Problem Lyndsay helps solve: “Not being consistent with their branding. Not being consistent with their messaging. Not publishing things on a timely basis and ongoing basis.”
- 02:54 – Typical symptoms that clients do before reaching out to Lyndsay: “Inconsistency.”
- 03:44 – Lyndsay’s Valuable Free Action(VFA): “Get the support you need to do the things to move your business forward.”
- 05:51 – Lyndsay’s Valuable Free Resource (VFR):Checkout Lyndsay Phillips’ Free AUTOMATION CHECKLIST: How To Attract & Convert Customers Faster!:Link here: https://resource.smoothbusinessgrowth.com/tools
- 06:42 – Q: Can I just copy what other successful entrepreneurs are doing to make it easier? A: I would say a big fat ‘No’ on that. I think it’s good to take ideas and inspiration and strategies from other marketers. But they have different products, they have a different avatar, they have a different ideal client. They have different audiences and personality. And so, you need to do what is right for you, and that’s going to attract your customers.
Tweetable Takeaways from this Episode:“Get the support you need to do the things to move your business forward.'” -@smoothsailingbg Click To Tweet
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
Tom Poland: 0:09
Tom Poland 0:09
Hello everyone, a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Lyndsay Phillips. Lyndsay, good day, a very warm welcome. Where are you hanging out?
Lyndsay Phillips: 0:19
I am in Ontario, Canada, so just north of Toronto.
Tom Poland: 0:22
How’s the weather?
Lyndsay Phillips: 0:23
It’s cold, it’s snowing.
Tom Poland: 0:26
Yeah, you get that in winter sometimes, especially in places like Canada.
Tom Poland: 0:29
Folks, for those of you don’t know Lyndsay, she helps clients attract and convert customers, and that two very different things and the two critically important things, with a smooth sailing business growth. She is in fact known as Captain Smooth. She’s been featured on MSN, NBC Fox and a ton of podcasts and I’m delighted to say she’s agreed to come on this one.
Tom Poland: 0:54
She loves helping entrepreneurs extend their reach and build their authority status through content marketing. And there’s a little bit of a twist to this one because we all know we should be doing content marketing, but very few people do it, and do it consistently. So, the title therefore is, “How to Leverage Tools to Automate and Optimize Your Content Marketing.” Lyndsay’s going to tell us how to do that in just seven minutes. Lyndsay, our time starts now. Question number one, who’s your ideal client?
Lyndsay Phillips: 1:23
They are entrepreneurs who are growing a team and growing their business and they can’t do it all themselves. And they want to scale and focus their energy on their superpower and not on the marketing pieces.
Tom Poland: 1:35
And they know they need to be nurturing their brand and people’s brains until those people are ready to buy. They know social media is great for that. But they just don’t seem to be able to do it consistently. Maybe that’s the answer to question number two is, what is the problem you solve?
Lyndsay Phillips: 1:48
That’s just it, right? I mean, we’re so starved for time. And it’s just lacking, sometimes it’s the understanding the strategies, understanding the how to’s and the technology.
But yeah, it’s the lack of consistency, whether it’s blogs, videos, podcasts, social media, all those elements of content marketing, its lack of consistency can kill you.
Tom Poland: 2:10
And it’s the consistency of themes or the consistency of publishing, or is it both?
Lyndsay Phillips: 2:14
It’s both. It can be, yeah, not being consistent with their branding.
Not being consistent with their messaging. Not publishing things on a timely basis and ongoing basis.
Like some people will do an e-Newsletter, you know, every week for a few months, and then all of the sudden they fall off the face of the planet for two months, and then they come back, and so.
Tom Poland: 2:35
Yeah. Or you see the blogs that they did five blogs and the last one was probably 2 years ago. So, that might lead us in nicely to question number three, and there’s just five and a half minutes live. Question three is, what are some of the typical symptoms that people are experiencing before they find your solution? What’s going on, what’s frustrating? What’s disappointing and what’s happening, what’s not happening?
Lyndsay Phillips: 2:54
For sure. I mean, we just raised the whole what you said about emails or blog posts where you go to someone’s site and those posts from eons ago. Or if you go on their social media platforms, and you notice that there was a post yesterday, and then maybe two weeks before that, and then a month before that, then there was the ton like, it’s just all over the map. Definitely email marketing, they don’t have any consistent way of nurturing their leads. And I even have podcasters where they mean well, and they want to do a podcast every week. But then they’re just like, I don’t have time. And then it just falls short.
Tom Poland: 3:30
Yeah, you know the market well, So, question number five, and four and a half minutes left now, what’s one valuable free action, a top tip, that someone listening to this could take? It’s not going to solve the whole problem but it will take them a step in the right direction.
Lyndsay Phillips: 3:44
I mean, oh god, only one. Only one?
Definitely having a team behind you to help you do all those different moving parts when it comes to content marketing.
Get the support you need to do the things to move your business forward. The other one is have automation tools, have a Project Management System setup so you can have the processes. Automate, I mean, there’s tons of different tools that you can do to automate some of the things that you’re doing, social media schedulers, Active Campaign, to pre schedule your emails that are going out. So, you’re not having to think about it every day.
Tom Poland: 4:15
Right. Right. So, a marketing calendar, social media scheduling, get stuff automatic, get it in the calendar. Great. Thank you. Question number six, and is three and a half minutes left, what’s one valuable free resource that we could direct people to that’s going to help them even more?
Lyndsay Phillips: 4:32
Sure. So, if they go to resource.smoothbusinessgrowth.com/tools, I do have a guide on different tools that you can use in your business. So, I’ll give a few. So Canva is one where you can create images so that there’s consistent branding. You can use things like Hootsuite, MeetEdgar, Repurpose, so that you can pre schedule your social media and batch your tasks. Active Campaign or Infusionsoft, you can automate your emails. And there’s like simple pod, yeah, there’s so many tools that will help you.
Tom Poland: 5:06
And folks, I think the reason this is going to be so valuable is that as Lindsay said, there’s a plethora of tools, there’s a myriad of tools, you can get avalanche and tools. But Lindsay’s professional at this, and if you go to resource.smoothbusinessgrowth.com/tools, you’re going to see the ones that as a professional, she recommends at you. Thank you for that, Lyndsay, that will be very valuable.
Lyndsay Phillips: 5:28
Yeah. And I rate them too on how easy they are because I don’t want things that are complicated. And free, free is good too.
Tom Poland: 5:33
Free? Free is a great price. Free and easy and simple, it’s a very good combo. And most of the free platforms have that great options if you want something more sophisticated later on. So, question number seven, and we’ve got a good two minutes left, what’s the one question I should have asked you, but I didn’t ask you? And the answer too, would be nice.
Lyndsay Phillips: 5:55
You bet. I think a good question would be, can I just copy what other successful entrepreneurs are doing to make it easier. And I would say a big fat no on that. I think it’s good to take ideas and inspiration and strategies from other marketers. But they have different products, they have a different avatar, they have a different ideal client. They have different audiences and personality. And so, you need to do what is right for you, and that’s going to attract your customers.
Tom Poland: 6:24
And also, you don’t know if it’s working for them.
Lyndsay Phillips: 6:26
Totally. Yeah, because I get this a lot. Someone’s like, “Oh, this guy’s using this tool, I need to use it.” I’m like, “Yeah, but…”
Lyndsay Phillips 6:32
Oh, you’re welcome. That was fun.
Tom Poland: 6:32
Exactly. Exactly. Exactly. And the reality is, there’s probably what, 21 tools that you could use that’ll get you exactly the same result. And they might have just started using that tool, that might be a total frickin’ disaster. So, we don’t know just because they’re a well-known internet presence doesn’t mean to say it’s working super smooth for them. Anyway, there’s one minute left so I’m going to take one minute to say thank you very much.
Tom Poland: 6:58
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.