- Discover how building your website the right way can bring you long-lasting success in the long run
- Learn the importance of setting up your A/B Test and website correctly in order to maximize your website statistics and revenue
- Find out why having a deep full audit on your website is important in making sure you’re actually getting the right revenue amounting to your website traffic
- Wanting to Know How You Can Maximize Your Revenue on Your eCommerce Website? Learn more about Conversion Rate Optimization and get a FREE Audit today: https://convertica.org/
Have you ever tried making your own website because it’s just so easy?
Have you tried doing A/B testing on it but don’t know if you’re doing it the right way?
Do you want to know how you can maximize your website’s traffic and convert it to real authentic revenue through CRO?
Kurt Philips started Convertica after conducting conversion rate optimization for his own portfolio of websites. Then, there has become a massive demand from others regarding his conversion rate optimization. Within 18 months of launch, Convertica had worked with over 500 websites in countless different verticals and monetization methods.
In this episode, Kurt shares all about the importance of Conversion Rate Optimization (CRO) when it comes to turning your website traffic into revenue. He also talks about why you should always make sure and double-check your A/B Tracking set up in order to get the right conversions and revenue.
Check out these episode highlights:
- 01:36 – Kurt’s ideal client: “So our ideal client is a website with a ton of traffic and a ton of revenue. So ideally, eight figures plus a year, but also seven figures plus a year, but ideally, eight figures plus a year and over a million visitors to their website.”
- 02:03 – Problem Kurt helps solve: “So the problem in the market, at the moment, is it’s super easy to make a website. Therefore, a lot of non-techy, non-marketing people are making websites and becoming successful, which is great, but to a point.”
- 02:48 – Typical symptoms that clients do before reaching out to Kurt: “So that is understand that look, they’re using PPC, they’re doing SEO, they’re getting all the traffic to their website, and this website and they’re making good sales, but any website that hasn’t had zero down on it is leaving a lot of conversions on the table.”
- 03:50 – Common mistakes that people make before they find Kurt’s solution: “So a lot of people will read a case study or read a best practice- CRO best practices, blog post, or whatever, which is generally used for lead gen before the marketing company has published it, and roll out the changes that are listed on there without doing any testing.”
- 05:18 – Kurt’s Valuable Free Action (VFA): Check out Kurt’s FREE CRO Audit: https://convertica.org/
- 06:06 – Q: Where’s the team located? A: t’s nice to already be at the like forefront of it, you know. We have a fully distributed team with a full organization with middle management and different ways.
Tweetable Takeaways from this Episode:“When you don't set it up correctly, all the visitors won't be captured. So, therefore, you won't be sending an even distribution of people through the tests, so it gives you a false number on what's converting.” -Kurt Philip Click To Tweet
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
Tom Poland 00:10
Welcome, everyone, to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from little Castaways Beach in Queensland, Australia, joined today by Kurt Philip. Kurt, good day. Sir, a very warm welcome from down under. Where are you hanging out?
Kurt Philip 00:22
I’m hanging out in, probably, the complete opposite type of place. I’m hanging out in London, England, so.
Tom Poland 00:28
As I understand from your accent, you might have your origins down under?
Kurt Philip 00:32
I sure do. Yes. That was- I got married to an Austrian a couple of years ago who’s also a British citizen, so.
Tom Poland 00:40
A little birdie told me you’ve just been through Thailand back to Taiwan back to London. So, you’re the everywhere man?
Kurt Philip 00:47
Yes! Yes, I was. Even that was COVID times, we decided to not listen to any of that and still move around the world.
Tom Poland 00:54
Good for you! Folks, if you don’t know Kurt, he started a business called Convertica, with a “C” convert, I-C-A- Convertica after conducting conversion rate optimization for his own portfolio of websites. He noticed a massive demand from others for the same service, so he launched Convertica! Within 18 months, he’d worked with over 500 websites and countless different verticals, industries, segments, and so on, and lots of different monetization methods, as well. So, he’s all about how to maximize revenue on affiliate lead generation or eCommerce websites. He’s going to show us how to do that in just seven minutes. Kurt, our time starts now. Sir, question number one is who is your ideal client?
Kurt Philip 01:36
So, our ideal client is a website with a ton of traffic and a ton of revenue. So ideally, eight figures plus a year, but also seven figures plus a year, but ideally, eight figures plus a year and over a million visitors to their website.
Tom Poland 01:52
Kurt Philip 01:52
Tom Poland 01:53
Kurt Philip 01:54
But it has to be above 100,000 type-of-thing. Yeah.
Tom Poland 01:56
Right. Otherwise, there’s not a lot to work with, I guess? Thank you, sir. Question number two, six and a half minutes left. What’s the problem you solve for them?
Kurt Philip 02:03
So, the problem in the market, at the moment, is it’s super easy to make a website. Therefore, a lot of non-techy, non-marketing people are making websites and becoming successful, which is great, but to a point. So, we’re helping them to bring experience in marketing and sales and help them have their websites convert better. That’s the summary.
Tom Poland 02:23
They probably have the sense that there are holes in their bucket.
Kurt Philip 02:28
Hundred percent! Leaving a lot of money on the table.
Tom Poland 02:30
Kurt Philip 02:30
That’s how we put it, yeah.
Tom Poland 02:31
Okay, thank you. So, question number three, and we’ve got six minutes left. When someone’s going to be listening to this, what’s kind of like a heads up? What are the symptoms that they need to investigate this issue more seriously? What’s going on in their business where they go, “Oh, I need to listen up a bit more closely”?
Kurt Philip 02:48
So that is understand that look, they’re using PPC, they’re doing SEO, they’re getting all the traffic to their website, and this website and they’re making good sales, but any website that hasn’t had zero down on it is leaving a lot of conversions on the table. So that’s the typical- the typical symptom is it’s not immediately evident. So, it’s hard to diagnose until they become aware. So, when they become self-aware that they have a known conversion rate optimization, and they read some case studies and so on, then that’s when they usually reach out to us. Because the issue is trying to convince them when they’re already making 2 million, 3 million a year, you know.
Tom Poland 03:28
Right, that there’s a whole lot more upside that they’re currently missing out on.
Kurt Philip 03:31
Tom Poland 03:32
So, we’re talking about some pretty smart people here. They’ve already established businesses of, you know, seven or eight figures and so on. Maybe getting a million, you know, a million visits the website every month. They’re going to be trying stuff all the time. So, what are some of the common mistakes that you’ve seen people make before they arrive at your solution? Four and a half minutes left.
Kurt Philip 03:50
So, a lot of people will read a case study or read a best practice- CRO best practices, blog post, or whatever, which is generally used for lead gen before the marketing company has published it, and roll out the changes that are listed on there without doing any testing. So that’s usually a big no, no, when a site’s doing seven-eight figures a year because they haven’t- they’re not A/B Testing it against their original to see if it’s actually going to have an increase.
Tom Poland 04:16
Ouch! That could be a very expensive mistake. Anything other that comes in mind?
Kurt Philip 04:19
Yeah, well, there’s a lot of tracking and setup that needs to be correct before you can get A/B Testing to work correctly. So, I think a lot of people get false positives when they do it themselves.
Tom Poland 04:31
Kurt Philip 04:31
So, they’ll go through and see how easy it is to do an A/B test, set it up, and then the tracking is not set up correctly, so then they think they’ve got an increase. They roll out the changes. And then it’s actually- doesn’t have an increase on their revenue and they think CRO doesn’t work. We’d see that quite often.
Tom Poland 04:46
Is that because they’re making the changes based on false information?
Kurt Philip 04:50
Yeah, well, a lot of the time, when you don’t set it up correctly, all the visitors won’t be captured. So, therefore, you won’t be sending an even distribution of people through the tests, so it gives you a false number on what’s converting.
Tom Poland 05:03
You’re not actually seeing reality as it is.
Kurt Philip 05:06
Tom Poland 05:07
Yeah okay. It’s cool. Thank you for that. So, three minutes left, sir. Question number five is one valuable free action that someone could take that may not solve the whole problem but might take them a step in the right direction?
Kurt Philip 05:18
So, we didn’t use to offer this at the start but when we grew to enough scale, we started offering it. We have a free CRO Audit on our homepage at Convertica.org where people can put in their website and authorization method, email address and website, and so on. And we got through and actually perform a full deep audit on the website. Now, we give all the outline of what we would do for the client as a service. We offer our pricing at the end, but people can also use that for themselves too if they have a team and so on, right? We just saw that by providing that value, we’re able to convert a lot more too, so.
Tom Poland 05:50
Super! So that’s-
Kurt Philip 05:51
We have that on our website.
Tom Poland 05:52
So that’s www.convertica, convert I-C-A.org, O-R-G. So that answers question number six nicely as well so, which gives us two minutes for question number seven. What’s the one question I should have asked you but didn’t?
Kurt Philip 06:06
Where our team’s located, I guess, is a good one. So, we have a- I’ll let you ask it then.
Tom Poland 06:13
Well, where’s the team located? I got suspicious. I suspect that it might be quite diverse, is it?
Kurt Philip 06:18
Yeah, that was the coolest thing when the world made this move towards remote teams, we were- we’ve already been doing it for 5- 4/5 years. So, it was-
Tom Poland 6:28
Kurt Philip 06:28
It’s nice to already be at the like forefront of it, you know. We have a fully distributed team with a full organization with middle management and different ways. We do things to keep the team motivated and to keep the team, sort of, the team culture altogether. So-
Tom Poland 06:45
And how many countries are your team in would you say, off the top of your head?
Kurt Philip 06:49
Eh, Four or five? Yeah.
Tom Poland 06:51
Kurt Philip 06:51
Most of them are in the Philippines, but we have New Zealand, Australia.
Tom Poland 06:55
Kurt Philip 06:55
You’re all over Europe and stuff, so.
Tom Poland 06:57
Fantastic! Celebrate diversity. Kurt, thank you so much for your time.
Kurt Philip 07:01
Tom Poland 07:23
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.