How to Scale Your Business with Facebook Ads in 2021 – In Just 7 Minutes with Alex Fedotoff

Check out episode
  • Discover why many entrepreneurs face a hard time in scaling their business especially when they don’t understand Facebook advertising that much
  • Understand how crucial it is for you and your business to stop depending on that one thing alone that you’re holding on to
  • Find out how you can scale your business with Facebook ads nowadays

Resources/Links:

Summary

Are you an e-commerce entrepreneur who has been wanting to scale your business but all the trial and error processes you’ve done so far have resulted to nothing?

Are you the type who hasn’t tried having multiple business managers, multiple ad accounts, and multiple business pages because you think that one is already good enough for everything?

Do you want to try doing Facebook advertising but you have no spot on understanding how it works yet?

Alex Fedotoff is the Founder of Brand Hyper-Growth community on Facebook. He scaled multiple e-commerce businesses with Facebook ads to 8 figure level with successful exits.

In this episode, Alex talks about how you can scale your business with Facebook ads now that we’re in a year where modern technology plays a huge role in everything that we do. Here, he discusses the importance of having multiple business managers, ad accounts, and business pages, and shares tips and resources for you to be successful in scaling!

Check out these episode highlights:

  • 01:09 – Alex’s ideal client: “We help e-commerce entrepreneurs that are already six, seven figure level, have the foundation in their business and have great products that they’re selling to become more efficient and more profitable with Facebook advertising.”
  • 01:38 – Problem Alex helps solve: “A lot of entrepreneurs don’t understand Facebook advertising. They don’t know how to advertise profitably and how to scale their ads, so they might be spending quite a few hundred dollars a day profitably or a few thousand dollars a day, but they don’t know how to spend 10, 20, $50,000 today on advertising profitably.”
  • 02:47 – Typical symptoms that clients do before reaching out to Alex: “Sometimes, they would have inconsistency with their advertising. Let’s say you’re advertising in Facebook and today’s really good. You’re spending $1,000 in ads and you’re getting $3,000 back. But then tomorrow, for some reason, you’re spending the same $1,000 back and you only gained like $1,200 back.”
  • 03:51 – Common mistakes that people make before they find Alex’s solution: “The biggest mistake is they do not try to have multiple business managers, multiple ad accounts, multiple business pages; so they’re just relying on one.”
  • 05:42 – Alex’s Valuable Free Action (VFA): “Start setting up and getting some extra backups for their business, for their business managers, for their ad accounts, and just stop relying on that like one ad account, or one business, or one page, because that is putting their business in a very vulnerable situation.”
  • 06:21 – Alex’s Valuable Free Resource (VFR): Visit https://www.ecommercescalingsecrets.com/fire/ and get free access to Alex’s Ultimate Guide To Scaling Hyper-Profitable eCom Brands!
  • 07:09 – Q: What makes you happy? A: My family.

Tweetable Takeaways from this Episode:

“Entrepreneurs should stop relying on one ad account, or one business manager, or one page, because that is putting their business in a very vulnerable situation.” -Alex Fedotoff Click To Tweet

Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10
Greetings everyone! A very warm welcome to another edition of Marketing The Invisible. I’m Tom Poland beaming up here from little Castaways Beach joined today by Alex Fedotoff. Alex, good day Sir. Very warm welcome. Where are you hanging out?

Alex Fedotoff 0:23
Thank you, thank you. I’m here in Miami. It’s very hot here.

Tom Poland 0:26
Miami, Florida where it’s very hot and probably very humid as well, and hopefully you’re staying safe and certainly you’ll be staying warm.
Folks, Alex scaled multiple e-commerce businesses with Facebook ads to eight figures – that’s a lot; that’s like $10 million or more – and also with successful exits. I think it’s very important as well because some people do get trapped in their own businesses. He’s the Founder of Brand Hyper-Growth community on Facebook, and the title today of our interview – which I’m looking forward to very much, Alex – is “How To Scale Your Business with Facebook Ads In 2021” and probably beyond as well. So, Alex is going to show us how to do that in just seven minutes.
Alex, our seven minute starts now, Sir. Question number one, who is your ideal client?

Alex Fedotoff 1:09
So, we help e-commerce entrepreneurs. So, entrepreneurs that are already like six, seven figure level that have the foundation in their business and have great products that they’re selling. So, we help them to become more efficient with Facebook advertising. We help them to become more profitable with Facebook advertising, and now they’re saying that they can do in their e-commerce businesses to make them more successful and more profitable.

Tom Poland 1:33
Super. Thank you for that. So question number two; six and a half minutes left. What’s the problem you solve?

Alex Fedotoff 1:38
So, the problem that we’re solving is that a lot of entrepreneurs – they don’t understand Facebook advertising. They don’t know how to advertise profitably. They also don’t know how to scale their ads, so they might be spending quite a few hundred dollars a day profitably or a few thousand dollars a day, but they don’t know how to spend 10, 20, $50,000 today on advertising profitably. And so this is exactly what we’re helping them to achieve.
Also, like Facebook is sometimes aggressive with banning the ad accounts and business managers…

Tom Poland 2:07
Right.

Alex Fedotoff 2:07
…and all of these things. So, we help entrepreneurs to actually fix those issues and set up the infrastructure of the ad accounts and business managers and pages so they can continuously advertise and just keep their business running.

Tom Poland 2:20
It’s a serious well-thought-out approach to Facebook ads so you can maximize the return on investment, and not– and also to mitigate the risk of being suspended or shut down and losing money. Thank you for that, Sir.
Question number three; we have five and a half minutes left. What are some of the typical symptoms that people are going to be experiencing in their e-commerce business or their business with Facebook ads? Kind of gives them a heads up why they need to find out more about what you do.

Alex Fedotoff 2:47
For sure. So sometimes, they would have like inconsistency with their advertising. So let’s say today, let’s say you’re advertising in Facebook and today’s like really good, like you’re spending $1,000 in ads and you’re getting $3,000 back; You’re happy, but then tomorrow, for some reason, you’re spending the same $1,000 back and you only gained like $1,200 back. Plus you have your expenses, you have your overhead so it’s stressing, you know, stressing you out, you know. And so those are difficult symptoms.
Also, you might be successful advertising today, spending $3,000 a day, you’re selling your products, people are happy, everyone’s happy, but then something happens with Facebook and your business manager or your ad account gets shut down.
So, we help. Yeah. So these are the things that entrepreneurs–

Tom Poland 3:36
They’re all symptoms that indicate they need to find out more. We’ll give you a link in a moment where you can find out more.
Alex, we got just over four minutes left. Question number four is what are some of the common mistakes people are making before they find your solution?

Alex Fedotoff 3:51
So, what they try to do – I mean first of all, like the biggest mistake that they do is like, they do not try to have like multiple business managers, multiple ad accounts, multiple business pages; so they’re just relying on one, and one is probably, you know, the worst word in business, because if you’re relying on anything one is, you know, it can break and then your whole business breaks down. So, that is something that, you know, entrepreneurs don’t do or do before they start working with us.
And another thing that we help entrepreneurs to implement and put in their business is a funnel. So, a lot of businesses, they think about like selling their product. “So this is my product. Here you go. You come to my website. You either buy it or not buy it.”

Tom Poland 4:36
Right.

Alex Fedotoff 4:37
So it’s like, okay, so what stage of the awareness the customer is at when they’re buying the product? So, those who understand the market, do they already have the problem that we’re trying to fix. Do they know about the product or we are just like new first player in the market? We have to educate customers more so we build, I’d say pre-landers pages that explain more about the product, so those are like advertorial type of pages. So kind of like building more education, educating consumers more about the product, giving some of them some insight, and then getting them to the checkout page. And when we think about funnels, it’s about maximizing the average, or the value in the conversion rate. So you’re not only getting the first kind of like from that conversion, but also, what else could you upsell with your product.

Tom Poland 5:24
And it could be leaving a lot of money on the table not having all that set up.

Alex Fedotoff 5:28
For sure.

Tom Poland 5:29
So, question five. So we’ve got just over two minutes left. What’s one valuable free action – kind of step in the right direction folks could take? It’s not going to solve the whole issue but it might be, might get them started. One kind of like a top tip, if you would.

Alex Fedotoff 5:42
I think the first like action that entrepreneurs should do is just start setting up and getting some extra backups for their business, for their business managers, for their ad accounts, and just stop relying on that like one ad account, or one business, or one page, because that is putting their business in a very vulnerable situation.

Tom Poland 6:04
Exactly. It’s a scary– one is a scary number because if that falls over, what do you got left? Thank you for that, Sir. So diversification versus manager campaigns and so on.
Question number six. We want to direct people to a valuable free resource. Where can folks go that they’re going to find out more and get more educated and more information?

Alex Fedotoff 6:21
So, we have this free resource that we put together. So, we give away our funnel template, and we also give away the free course for education on kind of like how to put all these things together in their business. So it’s https://www.ecommercescalingsecrets.com/fire/. So it should be a link probably that could be used to access that, and yeah, we give away some kind of like initial resource that people can use to jumpstart this process in their businesses.

Tom Poland 6:50
Super. Alright. So folks, that’s https://www.ecommercescalingsecrets.com/fire/, as in, you could be on fire with your results. Question number seven. Thanks, Alex, for that.
Question number seven; we got 35 seconds left. What’s the one question I should have asked you but didn’t?

Alex Fedotoff 7:09
What makes you happy?

Tom Poland 7:10
And what does make you happy?

Alex Fedotoff 7:12
My family.

Tom Poland 7:15
Beautiful. Alright. Alex, I appreciate your insights, your time, and the wisdom you have, and the opportunities you’ve shared with us as well. Thank you very much.

Alex Fedotoff 7:23
Thank you very much, Tom.

Tom Poland 07:25
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

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