- Learn how to become the #1 trusted expert in your industry
- Know the basics you must have in place before you embark on to the journey of creating that profile of you as an authority
- Learn how being the “highest level of good for someone” can benefit your business
- The 5-Minute Authority
- The Video Brain
- FormLift for Infusionsoft Web Forms
- Gary Vaynerchuck’s Book: Jab, Jab, Jab, Right Hook
Steven Washer helps business owners become valuable experts by broadcasting their authentic inner authority using video. He is the Founder and CEO of Visible Authority, a firm that is internationally known for helping to transform business owners into industry-famous personalities in months rather than years. In addition to his stewardship of Visible Authority, he has 10 years of experience as a field producer for a multi-national manufacturer and 10 years of teaching at the university level. He is also the author of The Video Brain, a primer on the use of video in business and marketing for non-video professionals.
In this episode of Marketing the Invisible, Steven and Tom deep dive into how to help business owners become the #1 trusted experts in their industry.
Check out these episode highlights:
- 01:01 – Steven Washer as the founder of Visible Authority
- 02:41 – his ideal client is a person who’s heart is on their sleeve, their head is on the clouds and their brain is on permanent overdrive
- 03:18 – problems that Steven solve for his clients who lost their mojo in moving their business online
- 03:51 – typical symptoms people experience having done the marketing pretzel thing, having lost their mojo, having felt like giving up
- 05:06 – common mistakes that people make when trying to get their mojo back and be more authentic
- 07:00 – Steven’s Valuable Free Action (VFA)
- 09:05 – Steven’s Valuable Free Resource (VFR): The 5-Minute Authority
Tweetable Takeaways from this Episode:
- All the mistakes stem from a common problem and that’s based on a kind of neediness and that can make them flip from one tactic kind of desperately into another not understanding really how that tactic wants to be used.
- They’ve stayed way too long with a tactic that’s failed and then when it does fail, they fail to understand the gift of insight that that failure is trying to give them in the first place.
- For people who knows something about how they help people, they’ve got to understand something: You’re not going to make some huge change to what you do with your life and your service so instead of trying to twist yourself into something else, into what you think the world wants you to be, all you need to do is ask yourself one question, “What is it that I already do that maybe I even love doing that not a few someones in the world would find incredibly valuable and in fact utterly priceless?”
- What is the highest level of good for someone that you can do?
- Stay out of neediness. Start sharing. You can’t have neediness and sharing in the same space in your brain.