Making Coaching Profitable While Thrilling Clients – In Just 7 Minutes with Mitch Russo

Resources/Links:

• Wanting to Make Coaching Easy, More Effective, and More Profitable? Learn more on How to Make the Most Out of Your Coaching and Give Only the Best to Your Clients: ClientFol.io

Summary

Have you been struggling to increase the value of your coaching to your clients?

Are you wasting most of your time collecting notes to email your clients instead of actually working with them?

Do you want to step up your coaching game and give the best to your clients?

Mitch Russo started a software company in his garage, sold it for 8 figures, and then went on to work directly with Tony Robbins and Chet Holmes to build a $25M+ business together.

In this episode, Mitch will be showcasing his newest SaaS platform for coaches. He will also be talking about the power of being efficient and valuable when it comes to coaching your clients.

Check out these episode highlights:

• 01:43 – Mitch’s ideal client: “Coaches.”
• 01:50 – Problem Mitch helps solve: “I solve two problems. The first problem is admin time. It takes about 30 minutes, after a session is over, to collect all the notes and create a credible message email for clients along with your homework and recordings and all the things.”
• 03:31 – Typical symptoms that clients do before reaching out to Mitch: “So the typical problem is that we, as coaches, are taking our peak cognitive time during the day while we should be working with clients, and wasting it on collecting notes from five different applications to sort those out and put them into an email.”
• 04:45 – Common mistakes that people make before they find Mitch’s solution: “Well, what they’ll do is they’ll do probably what I did when I started which is to cobble together a couple of generic apps to try and keep track of all of these spreadsheets and Evernote for notes and all these different tools.”
• 05:39 – Mitch’s Valuable Free Action (VFA): “So I can guarantee you that every coach listening to this show will increase their clients’ results by taking two simple actions. One is asking them every week the accountability questions that you will hold them to and make them accountable.”
• 07:15 – Mitch’s Valuable Free Resource (VFR): Check out Mitch’s Website: ClientFol.io
• 07:41- Q: Why do I live in Florida and not back in the Northeast? A: I want to be like Tom Poland. I want to live on the beach.

Tweetable Takeaways from this Episode:

“You want to set up a set of statistics, or parameters, or goals, that you check in with them every week. Graph those goals and show them their progress so they'll appreciate just what a great coach you are.” -Mitch Russo Click To Tweet

Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10
Greetings, everyone, and another very warm welcome to yet another edition of Marketing The Invisible. My name is Tom Poland beaming out to you, as always, on the white sand next to the blue ocean at Little Castaways Beach in Queensland, Australia today, joined by Mitch Russo, the globally well-known, almost- I would say famous Mitch. Certainly, I’ve heard of you so many times before we actually had the privilege of meeting all those years ago. Mitch, warm welcome. Sir, where are you hanging out?

Mitch Russo 00:38
I’m hanging out here on Pompano Beach by the warm sand in the ocean, just like you, Tom.

Tom Poland 00:43
Hands across the water. There’s that little palm between us. That’s called the Pacific Ocean. But other than that, we’re pretty much the neighbors. For those of you who haven’t heard of Mitch, he actually started the software company in his garage, solid it for 8 figures, which is not too shabby, if in case you’re not sure what eight figures look like, it’s a truckload of money. And then he went on to work directly with Tony Robbins, Chet Holmes, other very famous people to build a $25 million-plus business together. So today, Mitch is showcasing his newest SaaS platform for coaches. I’ve had a look at the landing page, it looks amazing, making coaching easier, more effective, and more profitable. But let’s get back to the title of this interview, Mitch, which is, “How to Make Coaching Profitable While Also Thrilling Your Clients”. And Mitch is going to show us how to do that in just seven minutes. Mitch, our seven minutes starts now. Sir, who is your ideal client?

Mitch Russo 01:43
Coaches.

Tom Poland 01:44
Question number two, we’ve got a lot of time left. Well done! What’s the problem you solve for them?

Mitch Russo 01:50
Problem? I solve two problems. The first problem is admin time. It takes about 30 minutes, after a session is over, to collect all the notes and create a credible message email for clients along with your homework and recordings and all the things. That took me a half-hour before, now using ClientFol.io, it takes me five minutes. That’s the core problem I solve. The secondary problem that I solve is I help coaches increase the value of their coaching to their clients.

Tom Poland 02:22
Thank you, sir. And how may I ask do you do that?

Mitch Russo 02:28
Well, you know, as a coach for the last 20+ years, I’ve developed some very simple tools that help clients make progress faster. And these are tools that we all know about, like accountability and goal setting. So, what I’ve done is I built that into the software.

Tom Poland 02:46
That’s what I was wanting to get to because I’ve seen it and it’s actually a medic. It’s going to accelerate progress. The clients are going to be more thrilled and delighted because they’re seeing the progress, because you’re really- and they’re willingly locking themselves into the structure of accountability and review, in addition to making it easy for the coach to add value. So, let’s talk about some of the symptoms. And folks, I hope you don’t feel this is just a pitch for a product because we’re going to add some value too and ideas whether you go ahead and work with Mitch or not. I want to know some of the symptoms that coaches are going to experience, which might give them a heads up that they do need to take a closer look at ClientFol.io. So, what’s going on in their businesses? We’ve got five minutes left.

Mitch Russo 03:31
Sure. So, the typical problem is that we, as coaches, are taking our peak cognitive time during the day while we should be working with clients, and wasting it on collecting notes from five different applications to sort those out and put them into an email. And the symptoms are, “I’m tired. I don’t like this. I’m sick of doing this. And I got to find a better way.” I mean, there’s parts of every job you like or don’t like. Well, the part I didn’t like was the admin.

Tom Poland 04:06
Right. Yeah. And so, you’re taking that admin time, which can be quite consuming. It’s people that really want because they’re enjoying the client contact. And you’re simplifying that and shortening that and making it easy. Okay, so they’re going to be feeling like, maybe a little frustrated, or they’re doing a lot of work at that as you scroll to the peak toggle overtime when it- if it was simpler, and it was faster. So, we’re talking about smart people here. They’re business coaches, executive coaches, and they’re going to be aware that this has taken the time and it’s a little frustrating for them, and they’ll try stuff. So, what I want to know now are the common mistakes that your ideal clients make before they find your solution? Four minutes left.

Mitch Russo 04:45
Right. Well, what they’ll do is they’ll do probably what I did when I started which is to cobble together a couple of generic apps to try and keep track of all of these spreadsheets and Evernote for notes and all these different tools. You know, scattered all over their monitors, trying to use them during the session. So, step one is you do that. Step two is you go look for coaching software. And what I found when I did that was that it was super expensive, very difficult to learn, all-encompassing, trying to do everything that I don’t want and not solving the core problem.

Tom Poland 05:19
Right. It’s a sledgehammer to drive an attack, maybe. So, let’s give folks some value now. Question five, we’ve got three minutes left, a valuable free action that folks can take that’s going to take them a step in the right direction. They might need your solution for the complete picture, but let’s give them something that they can do to take them a step closer to where they want to be.

Mitch Russo 05:39
So, I can guarantee you that every coach listening to this show will increase their clients’ results by taking two simple actions. One is asking them every week the accountability questions that you will hold them to, and make them accountable. That’s the first thing. If you do that, you will change your clients’ lives. The second part of that is you want to set up a set of statistics or parameters or goals that you check in with them every week. And if you’re a smart coach, you’ll graph those goals and show them their progress. So, they’ll appreciate just what a great coach you are.

Tom Poland 06:17
Can you give us a quick example of each of those two tips?

Mitch Russo 06:22
I actually can. And the funny thing is, of course, is that I use this every day in my own practice. So, I have a library of questions that I include in the software. And using those questions alone, I have seen incredible results. So here are a few of the questions that I think people could possibly ask.

Tom Poland 06:43
Real quick, please.

Mitch Russo 06:44
Ah, real quick. Okay. What challenges are you facing right now? What are you most grateful for? Did you try something new that works since we spoke last? What is your most pressing problem?

Tom Poland 06:52
Oh, wonderful!

Mitch Russo 06:53
And on and on.

Tom Poland 06:54
Oh, how wonderful!

Mitch Russo 06:55
Yeah.

Tom Poland 06:55
And something that could be measurable. Is that like of sales activity, perhaps? Number of calls? Or the number of meetings?

Mitch Russo 07:01
Exactly!

Tom Poland 07:02
Okay. Perfect! Thanks, Mitch. Question six is we want to direct people to a resource where they can find out more about the software you’ve created, the platform you created. Where do they go for that?

Mitch Russo 07:15
They can go to Client F-O-L.io. Go to ClientFol.io, and there it is the whole story of how I did it, why I did it, and how you can try it out for yourself.

Tom Poland 07:26
I mean, folks, if nothing else, it’s just a dandy interesting website and video. You got to go and check it out. It’s Client F-O-L.io. So ClientFol.io. Go check it out. Mitch, we’ve got 50 seconds left. Question number seven is what’s the one question I should have asked you but didn’t?

Mitch Russo 07:41
You should have asked me why I live in Florida and not back in the Northeast, the cold Northeast. And the answer is, is because I want to be like Tom Poland. I want to live on the beach. That’s why I’m here, Tom.

Tom Poland 07:54
In Florida. All right. And hence the Florida T-shirt. The shirt, I should say. Mitch, you’ve made a very, very good strategic lifestyle choice there. Thanks so much for your time, sir.

Mitch Russo 08:06
My pleasure.

Tom Poland 08:08
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.