- Learn how local businesses can market on a shoestring budget
- Know how to leverage existing customer base to have more sales
- Know the importance of long-term business planning to overcome sales challenges on a fraction of marketing cost
Resources/Links:
Summary
Jeff Slutsky is the President and Founder of Street Fighter Marketing in Kansas City which specializes in teaching businesses how to market, promote and increase sales on a shoe-string budget. He has authored and published 10 books, 3 audio albums, and six video training programs.
With a background in both advertising and public relations, Jeff Slutsky had an opportunity to practice what he preached when he became part owner of a nightclub and later a health club. With the marketing dollars now coming out of his own pocket, he soon began to discover and develop result-oriented, low-cost tactics to build sales. This unique combination of shrewd thinking, innovative problem solving, budgeting on a shoe-string, and a lot of hard work, came to be known as Street Fighting which received a great deal of national media attention including The Wall Street Journal, USA Today, Success, Ink Magazine, CNN.
In this episode, Jeff shares how to advertise, promote and market on a community level to increase sales without spending a lot of money.
Check out these episode highlights:
- 00:26 – all about Jeff Slutsky
- 01:50 – Jeff defines his ideal client
- 02:17 – problems Jeff solves for his small business owner clients
- 03:09 – symptoms of Jeff’s client’s problems
- 04:05 – common mistakes that small business owners make when they try to advertise their services and products
- 04:20 – what is the Shiny Penny Syndrome?
- 04:50 – Jeff’s Valuable Free Action (VFA): Leverage on existing customer base
- 05:40 – Jeff’s free Valuable Action Resource (VAR): www.streetfightermarketing.com
- 05:40 – Jeff’s most Valuable Free Tip (VFT)
Tweetable Takeaways from this Episode:
“The problem is that advertising costs more than ever before, there is a lot of choices and it just does not work for a lot of small businesses. We are trying to share with people how to market, promote in their local level on a shoestring… Click To Tweet
“Instead of using the expensive advertising media, everybody has their own customer bases, find ways to work together.” - @JeffSlutsky Click To Tweet
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