- Learn the symptoms of sleep deprivation and the two actions to help you solve it
- Discover the four pillars of sleep using the deep sleep method
- Know how technology impacts the quality of sleep
- Visit www.thesleepdeepmethod.com and get the resources to help you overcome your sleep-related issues
Beatrix Schmidt is a sleep coach, a speaker, and the author of the deep sleep method. She combines ten years of research into sleep to help professionals overcome insomnia and other sleep-related problems that impact their life. She believes that healthy sleep is a skill that we can develop given the right practical tools and techniques.
Today’s episode deals with the lifestyle side of insomnia, bad sleep and, other related issues. Beatrix will give an insightful take on the different symptoms, how to help solve those issues and the impact of technology on it. She’ll also share the four pillars of sleep to give a better perspective in achieving good quality sleep.
Check out these episode highlights:
- 01:34 – Beatrix shares her ideal client as somebody who struggles with sleep. She deals
with the lifestyle side of insomnia and bad sleep or sleep-related issues
- 02:09 – The problem she solves – helping people go from being a bad sleeper to being a good sleeper
- 02:49 – Stating the possibility that someone who’s not sleeping well but not realize it
- 03:34 – Symptoms that people experience when not sleeping well
- 03:50 – The four pillars of sleep: Switching off in the evening, waking up in the middle of the night and not being able to get back into sleep, not waking up refreshed and maintaining your energy levels
- 04:41 – Mistakes people make when they’re trying to get a good night sleep
- 05:03 – Beatrix’s valuable free actions to help with the sleep problem: Keep a sleep diary and start finding practical things that work with your life
- 05:54 – Free resource from Beatrix – go to www.thesleepdeepmethod.com and download her free E-book “28 Ways to Overcome Insomnia Naturally”
- 06:37 – How technology impacts our sleep
- 07:18 – Sharing Beatrix’s pre-sleep routine
Tweetable Takeaways from this Episode:“Technology is changing our behavior of how we live our life. It is not a bad thing. Separating technology from sleep is one of the things I always get asked about and how does that actually impact our behavior.” -@beatrixaschmidt Click To Tweet ““I just let my mind go crazy and process everything that happened during the day which means that by the time I get to bed, my mind is clear.” -@beatrixaschmidt Click To Tweet
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Beatrix Schmidt. Beatrix, where are you hanging out in the world?
Beatrix Schmidt:I’m in London, and it’s early in the morning. So I’m in London on my shirt.
Tom Poland: So, you are on top of the world, and I’m down under. But together, we are going to show people how to overcome insomnia through simple lifestyle tweaks. We can do that in just seven minutes. But before we do, I should really introduce you. Beatrix Schmidt is a sleep coach, a speaker, and the author of the deep sleep method. She combines ten years of research into sleep to help professionals overcome insomnia and other sleep-related problems that impact their life. And by golly, a lot of people need this. We get productive through energy. And if you don’t sleep, you don’t have a lot of energy. It’s one of the top three sources of energy after breathing and water. You know, it’s number three on the list, it’s more important than food. So look, Beatrix believes that healthy sleep is a skill that we can actually develop given the right practical tools and techniques. So, in that way, it’s a bit like getting better at golf or tennis or learning German, which we were talking about before or playing the piano. Cool. So, I’m going to be all ears to this, for this, to this. Let’s kick off our seven minutes. As I said, the title is How To Overcome Insomnia Through Simple Lifestyle Tweaks. We’re going to do that in just seven minutes as always. Beatrix, our seven minutes starts. Now, question number one is, who is your ideal client?
Beatrix Schmidt:Well obviously, somebody who does struggle with their sleep and they will particularly describe themselves a little, either a bad sleeper or an insomniac. And I mean the bottom line for me is I, once somebody understands that they have a sleep disorder, that’s not my type of client because they have particular medical issues that are going on. So, I deal with the lifestyle side of insomnia and bad sleep or sleep-related issues.
Tom Poland: Okay. I suppose to say something like sleep apnea.
Beatrix Schmidt:Yes absolutely.
Tom Poland: Got you. Thank you. Question number two, six minutes, 20 seconds left. What’s the problem you solve with that’s not already obvious?
Beatrix Schmidt:Yes. Well, you know actually, sometimes isn’t that obvious for people? Because yes, we’re talking about sleep. But if you ask a person who can’t sleep, they often can’t tell why they can’t do it or even if they know why they can do it. For example, I’m stressed, they don’t know what to do about it. They don’t know what are the practicalities of becoming a good sleeper. So I helped them to go from being a bad sleeper to being a good sleeper.
Tom Poland: Oh, waking up refreshed and energized. Powerful stuff. Now, five minutes, 40 seconds left. What are some of the typical symptoms that people experience with this problem? And the second question I want to throw in there as well and with that is, is it possible if someone not to be sleeping well but not actually realize it?
Beatrix Schmidt:I start with the second question. Yes, because sometimes if you think about people who are really stressed, they go, they go through the day, and they own that stress high. So often people, that’s why they end up, you burn out because they hadn’t really realized that it’s going on. That’s how their life for five years, ten years, you know, might be six months. So we get into the sort of let’s just get on with the day and do the best we can when we’re not stopping and thinking, I’m really, really tired here.
Tom Poland: Okay. That was a bonus question. Lucky you. So question three. What are some of the symptoms they’re going to have them if they’ve got an issue when the challenge was sleep? Obviously, they’re going to be feeling tired. I presume they are.
Tom Poland: Absolutely. Most of the people get to the point of understanding that they’re really tired and it’s not changing, and it’s getting worse. The other thing and this is where within the methodology I’d break it down. So there are four pillars of sleep. The first one is, can you switch off in the evening? So that’s one symptom if somebody lying in bed and not being able to get off to sleep. Absolutely. The second one is waking up in the middle of the night and not being able to get back into sleep. So again, often it’s the mind, it’s the emotions and so on. The third one is not waking up refreshed. So, what are the elements of you being able to both wake up mentally and physically, so not just physically? And the fourth one is maintaining your own energy levels, which is where the tiredness comes in. So, my clients often struggle with one or two or sometimes three of these different elements, which then makes them think they’re insomniacs.
Tom Poland: Right. Thank you. Three minutes, 45 seconds left. Question Four. What are some of the mistakes people make when they’re trying to get a good night sleep?
Beatrix Schmidt:It’s that they’re trying. Right?
Tom Poland: Right.
Beatrix Schmidt:Really doing something practical that works for them, with their lifestyle, with their personality and their circumstances.
Tom Poland: So that brings us quite nicely to question number five with three minutes, 20 seconds left. One valuable free action that someone could take that’s going to help them with the sleep problem?
Beatrix Schmidt:So the first one is keeping a sleep diary, and sometimes if people have explored insomnia in their own shoes, they would have had that already. But I think instead of over-analyzing and maybe using technology, like a variable technology, active physically take sleep diary. And I have a document that people can download as well because that gives you an understanding of what is the root of the problem. And then, you can start finding practical things that work with what you’ve got going on in your life, rather than what I sometimes say, spraying lavender all over your pillow when you actually really hate the smell of lavender. That’s hardly going to help.
Tom Poland: No, it’s not. Okay, thank you. So 220 seconds. Question number six, one valuable free resource that you could direct people to, that’s going to help them a bit more.
Beatrix Schmidt:So, we have put together different resources depending on where people are at. So, on my website, which is the thesleepdeepmethod.com, you can download a free E-book, which is called 28 Ways To Overcome Insomnia Naturally. And this is where it looks at, not the sleep disorders, but the lifestyle-related things.
Tom Poland: Fantastic. So that’s www.thesleepdeepmethod.com. Super and we’ve got a minute 45 seconds left. Few fewer seconds. Now, I’ve stuffed that up. Question number seven. What’s the one question I should have asked you but didn’t?
Beatrix Schmidt:The question I often get people are interested in is, how does technology impact our sleep?
Tom Poland: And the answer?
Beatrix Schmidt:It’s changing our behavior of how we live our life. Technology itself is not a bad thing. Well, why are we taking our iPhones, for example, too bad and go on social media in bad when we could do that outside of our normal bedtime and bed hours? So, separating technology from sleep is one of the things I always get asked about and how does that actually impact our behavior.
Tom Poland: Well, we’ve got 50 seconds left, and I’d be a fool to waste them. So what’s your pre-sleep routine? If you’re able to share that.
Beatrix Schmidt:No absolutely. I go to bed at 1130 in the evening.
Tom Poland: Wow!
Beatrix Schmidt:So, I switched my phone off at 10 o’clock, and I’m a thinker, which is one of the reasons I was insomnia in the past. So, I want to process the day because otherwise, I would continue waking in the middle of the night like I used to. So, I just let my mind go crazy and process everything that happened during the day which means that by the time I get to bed, my mind is clear and I’m just getting into bed to sleep, not to entertain myself with anything else that happened.
Tom Poland: Wow. Fabulous. Beatrix Schmidt, thank you so much for your time.
Beatrix Schmidt:Thank you very much for having me.
Tom Poland: Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here, please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours, then check out www.fivehourchallenge.com.