Leadsology® STREAMS

What’s even better, those people who made the bookings to talk with you, already know your fee range and they have a reasonable idea of how you work with clients.

And that's not all.

They also regard you as their best option, if not the only option, for helping them with what they're looking for.

That’s what I call genuinely qualified prospects and true inbound leads.

No expensive advertising, no awkward business networking meetings, no complicated online funnels, no cold calling, no direct mail letter drops … just you presenting and interviewing and qualified prospects booking a time online to talk with you about becoming a client.

Leadsology® STREAMS is as close to marketing heaven as I’ve ever been and now it’s your turn to experience the magic of highly qualified leads flowing into your calendar virtually every week of the year.

And with Leadsology® STREAMS you get not one, not two … but three Leadsology LeadStreams® embedded into your business.

And it gets even better ….

Once I’ve shown you how to set those three STREAMS in your business, I’ll then show you how to outsource 85% of the lead generation work to well-selected, highly-skilled, ultra-motivated and very inexpensive (think: US$25 a week plus a monthly results-based bonus), so that all you need to do is three things:

1. Present an online "Boardroom Briefing" each week to qualified and interested prospects

2. Turn up to pre-booked interviews each week with people who have a network of your prospects just waiting to hear your message

3. Conduct new-client-enquiry Consults each week

And once Leadsology® STREAMS is up and running in your business, your total time invested into lead generation needs to be no more than four hours per week.

And even that four hours will be doing what you love to do … presentations and interviews.

Everything else will either be outsourced or automated.

No more hustling for clients, no more random acts of marketing, no more stressing about where the next client will come from … instead, you’ll enjoy a full pipeline of quality, inbound, new client inquiries, virtually every week of the year.

And being in such demand means you open the door to upping your prices and that means more profit AND clients who implement better and that, in turn, means more referrals.

Here’s how it works:

Leadsology® STREAMS runs for 16 weeks and every week includes your training module for that week, a group Coaching Q&A session at a time that’s compatible to your time zone, and a 24/7 messaging board for questions and updates in between meetings.

Here’s a break down of what you’ll be covering in each 4-week block of the 16 week program.

STREAMS Weeks 1 – 4: Creating Strategic Advantage

Before you start marketing, we’ve got to make sure it’s going to be effective. This is where we’ll personally work together and figure out which part of your Magic you’ll be Marketing.

We’ll keep working together and refine every aspect of your Competitive Advantage including creating highly differentiated and highly desirable features for your service.

Included is also the critically important creation of an effective Message as well as validating its effectiveness.

You’ll also complete a simple but powerfully effective exercise that will numerically confirm that you are your Ideal Client’s number one choice.

Finally, during this first 4 weeks you’ll create your first Asset in the form of a Guide that incorporates my proprietary Leadsology® Persuasion Sequence. This will be the most challenging part of your Leadsology® journey because I’m a hard taskmaster when it comes to creating the perfect Guide … because you’ll not only be using your Guide as a list-builder but you’ll repurpose the content for …

STREAMS Weeks 5 – 8: Boardroom Briefings

Once a week I present to a carefully selected, invitation-only, audience of prospective ideal clients.

In 60 minutes I lead them through my proven Leadsology® Persuasion Sequence and at the end of the presentation I invite them to book a time to talk with me about becoming a client.

The invitation process is completely outsourced and automated so all I do is “show up” and present my Boardroom Briefing.

This is literally the easiest lead generation that I’ve ever created.

And during weeks 5 – 8 I’ll show you exactly how to create, fill and conduct your own fully customized Boardroom Briefings where you'll be presenting to a small group of carefully pre-selected prospect who want to know more about your specialist subject matter.

All of the registrants for your Boardroom Briefings will build your list and some will book a time to talk with you about becoming a client.

But beware: there are a LOT of moving parts to making a Boardroom Briefing effective.

37 moving parts to be precise.

But that’s what I’m here for: to walk with you every step of the way and to make certain that you build this Leadsology LeadStream® in such a way that the leads are flowing in.

STREAMS Weeks 9 – 12: The Interview System and OPN (Other People's Networks)

People often get excited about creating marketing Assets such as books or webinars or special reports.

But no Asset, regardless of how brilliant it is, will ever generate a lead unless it’s in front of an Audience.

For example, the best book or webinar or talk in the world will be as effective as a billboard in the middle of the Sahara Desert unless you have people who are reading your book or attending your presentation.

And that’s where my proprietary OPN and The Interview System comes in.

Combined, OPN and The Interview System will achieve three things for you:

1. Every week, you will build your email list

2. Every week, you will keep your brand in the brain of your list until they are ready to buy

3. And every week, you will create a platform that generates more new client inquiries.

In short, I'll show you how to create what is most accurately described as an inexhaustible supply of new Audiences for you, and a proven model for creating virtually indestructable business growth.

STREAMS Weeks 13 – 16: The Godfather Offers

In weeks 9 - 12 above, you embed a system that builds and expands your OPN network.

Having established Rapport, Respect, Relatability and Reciprocity with these key influencers, you now need an offer that's simply too good for them to refuse whereby they enthusiastically open their entire network up to your version of the Leadsology® Persuasion Sequence, in the form of a Marketing Asset that is perfectly aligned to your OPN Audience.

During these four weeks, you'll be shown how to identify and create two Godfather Offers (Marketing Assets), which we call "Primary" and "Backup" offers, that gives you the ability to make offers to your OPN Hosts that are no-brainers.

And if you want to know more about what makes Leadsology® unique, here’s nine reasons that our clients tell us why Leadsology® is their #1 choice when it comes to embedding proven lead generation systems into their businesses.

Reason #1: With Leadsology®, I carry the risk, not you

Most coaches and trainers ask you to trust them.

They say something to the effect of “give me your money and then I’ll deliver the value”.

But unfortunately, all too often people give them money only to find that the value delivery failed to make any significant difference to their business.

The comment I hear all too often is “They were really nice person Tom, but I didn’t get a lot out of it”.

I’m sorry, but being a really nice person is not enough, suppliers need to deliver value and you need to have confidence in their ability to do that, especially if you’ve been unfortunate enough to waste your money in the past on marketing coaching or training that failed to deliver results.

And if you’ve been through that experience of losing money by investing in people or courses that didn’t work out, then you’ll be pleased to know that you don’t have to trust me ... instead, I’ll trust you.

How that works is simple: if you choose to cash flow your payments, then we’ll work together for a whole month without you paying or risking even one cent.

If at the end of that month you think that I’m not delivering, simply email me directly at tom@leadsology.guru and your credit card will not be charged.

This means I carry the risk, not you.

This is what I call “Risk Reversal” meaning that instead of you, my client, carrying the risk, I’ll carry it instead.

So...let me trust you, rather than me asking you to trust me.

Now, isn’t that a refreshing change?

Please note, that this Risk Reversal Guarantee does not apply if a person simply doesn’t show up. It only applies if you think that I’m not delivering on my promise.

And BTW, Risk Reversal is far superior to a money back guarantee offer.

Because with a money back guarantee, there is actually no guarantee that you'll get your money back and besides, who wants to even have to ask for their money back?

(The concept of Risk Reversal illustrates a very important function that effective marketing achieves, which is the removal of obstacles from the mind of a potential client during their decision-making process. That might be worth thinking about for your business.)

Reason #2: I’ve got a long track record of successful client results

It’s only reasonable that I can demonstrate to you a successful track record of helping clients achieve the sort of results that you want to achieve.

And I do mean “results” as in bankable revenue. It’s all very well for someone to have testimonials that talk about how excited someone is about the potential for results or what a swell guy/gal the coach or trainer is, but nothing short of a proven track record of successful new client generation should be offered as evidence that a coach or trainer's methodologies actually work.

You’ll find my track record amply demonstrated and proven by clicking here: www.leadsology.guru/results/

Now, let me be frank with you...

If you can find someone who can demonstrate bankable client results like the ones you'll see on the above webpage AND who offers to work with you for a month without you paying a cent (see Reason #1 above) then I recommend you look at them as an option for your lead generation systems.

However, if someone fails to offer you a Risk Reversal Guarantee and/or they do not provide evidence of their clients enjoying bankable results, then I’d recommend you steer well clear of them.

Because it’s highly likely they can’t deliver on their promises.

Reason #3: I bring unparalleled and internationally acclaimed experience

Prior to the internet and e-books, I was published in 27 countries (yes, there was a time when books were only published physically!).

I’ve also shared international speaking platforms with the likes of Michael Gerber (E-Myth), Richard Koch (80/20 Principle), Marshall Goldsmith, Brian Tracy, Michael Port and many others.

I’m a four-times published and multiple best-selling author including “Leadsology®: The Science of Being In Demand” as well as “Leadsology®: Marketing The Invisible”.

And I’ve been professionally active in sales, management and marketing for 37 years.

I doubt that you’ll be able to find anyone with that depth of marketing experience.

Reason #4: Leadsology® is specifically for professionals offering a Service, Advice or Software

This is very important!

Marketing a Service, Advice or Software, is more like proposing marriage than it is selling a car.

That means you need to establish a relationship of significant trust and influence prior to proposing to a potential ideal client that they meet and talk with you about working together.

With Leadsology®, I show you how to lead a prospective client from a place of "open-minded scepticism" to one of seeing you as their very best choice, if not their only choice.

I call this the Leadsology® Persuasion Sequence and with that method, I show you how to establish Rapport, Respect, Relatability and Reciprocity with each prospective client, prior to meeting with you to talk about becoming a client.

When you select someone to help you implement lead generation systems, it's critical that you find a specialist who knows how to generate leads for professionals offering a Service Advice or Software.

If they are also working with clients who offer physical products it’s inevitable that they’ll struggle to offer you such specialised advice that your lead generation efforts are effective.

Reason #5: Leadsology® generates inbound leads.

I know I wrote about this in the introduction on the page, but it's worth repeating.

Imagine this: you wake up on a Monday morning, grab a cup of coffee or tea, and check your calendar for the week.

Your eyes light up and a smile comes to your face as you see three, five, or seven fresh bookings made by people who want to talk with you about working together.

That’s what STEAMS creates.

What’s even better, those people who made the bookings to talk with you, already know the range of your fees and they have a reasonable idea of how you work with clients.

That’s what you call a truly qualified prospect.

And just in case you’re missed it, Leadsology® is all about generating inbound leads and that means no awkward business networking meetings, no need to engage in cold calling or doorknocking, zero manipulative selling techniques, no sending out 10,000 direct mail pieces and definitely no expensive advertising.

Reason #6: 85% of the lead generation effort is outsourced.

One of the reason that professionals fail to be consistent in the lead generation activity is simple: they don’t want to do it!

You’ve got better things to do with your time, things that are more interesting and more suited to your personality.

Once I’ve shown you how to set up your lead generation systems then I’ll show you how to outsource 85% of the work to well selected, well-trained, highly motivated, highly skilled contractors, and for as little at $25 a week and a monthly performance bonus.

This is as close to marketing heaven as you’ll ever get: bookings coming in from ideal clients while you are asleep and even when you’re on holiday. And all you have to do is what you do best which is to talk to those people and then deliver the value once they become clients.

Almost every other course/program/coach/trainer will suggest that you do things to generate leads that you’re not going to persist with.

Of course, their recommendations will sound rational and logical and you’ll probably nod your head telling yourself that you will get more disciplined, but the reality is that you will do the things that you were born to do and not the things that someone else tells you that you’re meant to do.

So, give into your own nature and outsource the lead generation work that you prefer not to do because this will not only free up your time but it will also boost your lead generation results.

And there's more: you’ll feel happier and more energised and more fulfilled because you’ll be doing the core things that you were born to do instead of labouring under some "expert"-induced guilt trip about the things you “should” do. As someone once said: never should on yourself.

Reason #7: Leadsology® takes complicated methods and makes them simple

I’ll be the first to put my hand up and say that some of my proven Leadsology® methods have a lot of moving parts.

But everything in Leadsology® is delivered to you broken down into a step-by-simple-step, process.

For example, what I ask you to create your Foundation Asset, I’ll walk you through an 10-step sequence, one step at a time.

And I’ll give you guides, templates and examples to make it easier and more effective for you to complete every one of those 10 steps.

And that’s not all.

I also meet with you personally, every week (apart from when you or I are on holiday) to talk with you and review your work plus I give you specific feedback of exactly what you need to change and how to change it, should you need that advice.

Leadsology® makes the complicated simple, by breaking down every step into a simple, short and easier to achieve step.

Reason #8: You get me, and you get my mobile phone number

A lot of people are surprised to learn that when they invest in Leadsology® they get my close and personal attention.

You’re not “outsourced” or delegated to a licensee or trainee.

And not only do I attend your live weekly sessions personally, but I also give you my mobile phone number.

The reason I’m comfortable with giving my clients my mobile phone number, regardless of how small or large their investment, is that they virtually never need it.

That’s because the communication and support systems that you get with Leadsology® are such that it's unlikely you’ll ever need to contact me outside of those options.

But I want to provide evidence of the fact that I care and that I make myself accessible so that you know for certain you are not simply going to be another number lost in some sort of sales-processing conveyor belt. And that's why you'll get my direct mobile phone number.

Reason #9: You get as long as you need to complete my program

I never kick anyone out of a program simply because their time is up.

Depending on which program you’re joining, the promoted duration will be a defined number of weeks. Most likely it will be promoted as either an 8 or 16 week program.

And that is the timeframe that you can complete the program and if you give the program eight hours of your time each week.

However, you get to take as long as you need to complete the program.

At time of writing I have one client in Denver USA who has been coming to my weekly coaching calls pretty much every week for the last 18 months.

Deborah stopped paying me a long time ago.

But as long as she’s getting value then I’m happy for her to keep rocking up, asking questions, listening in and continuing to develop her lead generation machine.

And besides, she’s one of the finest human beings that I know and she’s always giving quality ideas to other clients.

And I’ll extend the same courtesy to you, as I have to Deborah and others.

If you want to get through the program and the shortest possible timeframe, then commit more hours per week to the task. But, if you have an extended holiday, or you just get too busy, or God forbid you get sick, then don’t worry because you can hang around for as long as you need.

I think that’s about it!

The above reasons are solid, specific and differentiated to the point where you will very likely and quite rightly believe that there is simply no better choice for embedding proven, effective, inbound lead generation systems into your business other than Leadsology®.

Your Honour, I rest my case.