From the desk of Tom Poland

Hi there and welcome.  

If you’re on this page you may be looking for more information on how to join a Leadsology® Program.  

But please note that you won’t be able to join a program without meeting with me first.  

That’s because there are at least four different options for you to engage with Leadsology® and I want to make a certain that you get the option which is best suited to your budget and needs.  

Also, I recommend Leadsology® to only one in three people I chat with. And if it turns out that Leadsology® is not the right option for you, I can normally recommend someone or something that would be a better fit for your needs.

So that we can have that conversation please click here to go to the page which explains how our meeting will work. 

In the meantime, if you want to know more about what makes Leadsology® unique, here’s eight reasons that our clients tell us why Leadsology® is their #1 choice when it comes to embedding proven lead generation systems into their businesses.  

Reason #1: With Leadsology®, I carry the risk, not you  

Most coaches and trainers ask you to trust them.  

They say something to the effect of “give me your money and then I’ll deliver the value”.  

But unfortunately, all too often people give them money only to find that the value delivery failed to make any significant difference to their business.  

The comment I hear all too often is “They were really nice person Tom, but I didn’t get a lot out of it”.  

I’m sorry, but being a really nice person is not enough, suppliers need to deliver value and you need to have confidence in their ability to do that, especially if you’ve been unfortunate enough to waste your money in the past on marketing coaching or training that failed to deliver results.  

And if you’ve been through that experience of losing money by investing in people or courses that didn’t work out, then you’ll be pleased to know that you don’t have to trust me ... instead, I’ll trust you.  

How that works is simple: if you choose to cash flow your payments, then we’ll work together for a whole month without you paying or risking even one cent.  

If at the end of that month you think that I’m not delivering, simply email me directly at tom@leadsology.guru and your credit card will not be charged.  

This means I carry the risk, not you.  

This is what I call “Risk Reversal” meaning that instead of you, my client, carrying the risk, I’ll carry it instead.  

So...let me trust you, rather than me asking you to trust me.  

Now, isn’t that a refreshing change?  

Please note, that this Risk Reversal Guarantee does not apply if a person simply doesn’t show up. It only applies if you think that I’m not delivering on my promise.  

And BTW, Risk Reversal is far superior to a money back guarantee offer.  

Because with a money back guarantee, there is actually no guarantee that you'll get your money back and besides, who wants to even have to ask for their money back?  

(The concept of Risk Reversal illustrates a very important function that effective marketing achieves, which is the removal of obstacles from the mind of a potential client during their decision-making process. That might be worth thinking about for your business.)  

  Reason #2: I’ve got a long track record of successful client results  

It’s only reasonable that I can demonstrate to you a successful track record of helping clients achieve the sort of results that you want to achieve.  

And I do mean “results” as in bankable revenue. It’s all very well for someone to have testimonials that talk about how excited someone is about the potential for results or what a swell guy/gal the coach or trainer is, but nothing short of a proven track record of successful new client generation should be offered as evidence that a coach or trainer's methodologies actually work.  

You’ll find my track record amply demonstrated and proven by clicking here: www.leadsology.guru/results/  

Now, let me be frank with you...  

If you can find someone who can demonstrate bankable client results like the ones you'll see on the above webpage AND who offers to work with you for a month without you paying a cent (see Reason #1 above) then I recommend you look at them as an option for your lead generation systems.  

However, if someone fails to offer you a Risk Reversal Guarantee and/or they do not provide evidence of their clients enjoying bankable results, then I’d recommend you steer well clear of them.  

Because it’s highly likely they can’t deliver on their promises.  

Reason #3: I bring unparalleled and internationally acclaimed experience  

Prior to the internet and e-books, I was published in 27 countries (yes, there was a time when books were only published physically!).  

I’ve also shared international speaking platforms with the likes of Michael Gerber (E-Myth), Richard Koch (80/20 Principle), Marshall Goldsmith, Brian Tracy, Michael Port and many others.  

I’m a four-times published and multiple best-selling author including “Leadsology®: The Science of Being In Demand” as well as “Leadsology®: Marketing The Invisible”.  

And I’ve been professionally active in sales, management and marketing for 37 years.  

I doubt that you’ll be able to find anyone with that depth of marketing experience.  

Reason #4: Leadsology® is specifically for professionals offering a Service, Advice or Software  

This is very important!  

Marketing a Service, Advice or Software, is more like proposing marriage than it is selling a car.  

That means you need to establish a relationship of significant trust and influence prior to proposing to a potential ideal client that they meet and talk with you about working together.  

With Leadsology®, I show you how to lead a prospective client from a place of "open-minded scepticism" to one of seeing you as their very best choice, if not their only choice.  

I call this the Leadsology® Persuasion Sequence and with that method, I show you how to establish Rapport, Respect, Relatability and Reciprocity with each prospective client, prior to meeting with you to talk about becoming a client.  

When you select someone to help you implement lead generation systems, it's critical that you find a specialist who knows how to generate leads for professionals offering a Service Advice or Software.  

If they are also working with clients who offer physical products it’s inevitable that they’ll struggle to offer you such specialised advice that your lead generation efforts are effective.  

Reason #5: Leadsology® generates inbound leads.  

I know I wrote about this in the introduction on the page, but it's worth repeating.  

Imagine this: you wake up on a Monday morning, grab a cup of coffee or tea, and check your calendar for the week.  

Your eyes light up and a smile comes to your face as you see three, five, or seven fresh bookings made by people who want to talk with you about working together.  

That’s what STEAMS creates.  

What’s even better, those people who made the bookings to talk with you, already know the range of your fees and they have a reasonable idea of how you work with clients.  

That’s what you call a truly qualified prospect.  

And just in case you’re missed it, Leadsology® is all about generating inbound leads and that means no awkward business networking meetings, no need to engage in cold calling or doorknocking, zero manipulative selling techniques, no sending out 10,000 direct mail pieces and definitely no expensive advertising.  

Reason #6: 85% of the lead generation effort is outsourced.  

One of the reason that professionals fail to be consistent in the lead generation activity is simple: they don’t want to do it!  

You’ve got better things to do with your time, things that are more interesting and more suited to your personality.  

Once I’ve shown you how to set up your lead generation systems then I’ll show you how to outsource 85% of the work to well selected, well-trained, highly motivated, highly skilled contractors, and for as little at $25 a week and a monthly performance bonus.  

This is as close to marketing heaven as you’ll ever get: bookings coming in from ideal clients while you are asleep and even when you’re on holiday. And all you have to do is what you do best which is to talk to those people and then deliver the value once they become clients.  

Almost every other course/program/coach/trainer will suggest that you do things to generate leads that you’re not going to persist with.  

Of course, their recommendations will sound rational and logical and you’ll probably nod your head telling yourself that you will get more disciplined, but the reality is that you will do the things that you were born to do and not the things that someone else tells you that you’re meant to do.  

So, give into your own nature and outsource the lead generation work that you prefer not to do because this will not only free up your time but it will also boost your lead generation results.  

And there's more: you’ll feel happier and more energised and more fulfilled because you’ll be doing the core things that you were born to do instead of labouring under some "expert"-induced guilt trip about the things you “should” do. As someone once said: never should on yourself.  

Reason #7: Leadsology® takes complicated methods and makes them simple  

Iinall’ll be the first to put my hand up and say that some of my proven Leadsology® methods have a lot of moving parts.  

But everything in Leadsology® is delivered to you broken down into a step-by-simple-step, process.  

For example, what I ask you to create your Foundation Asset, I’ll walk you through an 10-step sequence, one step at a time.  

And I’ll give you guides, templates and examples to make it easier and more effective for you to complete every one of those 10 steps.  

And that’s not all.  

I also meet with you personally, every week (apart from when you or I are on holiday) to talk with you and review your work plus I give you specific feedback of exactly what you need to change and how to change it, should you need that advice.  

Leadsology® makes the complicated simple, by breaking down every step into a simple, short and easier to achieve step.  

Reason #8: You get me, and you get my mobile phone number  

A lot of people are surprised to learn that when they invest in Leadsology® they get my close and personal attention.  

You’re not “outsourced” or delegated to a licensee or trainee.  

And not only do I attend your live weekly sessions personally, but I also give you my mobile phone number.  

The reason I’m comfortable with giving my clients my mobile phone number, regardless of how small or large their investment, is that they virtually never need it.  

That’s because the communication and support systems that you get with Leadsology® are such that it's unlikely you’ll ever need to contact me outside of those options.  

But I want to provide evidence of the fact that I care and that I make myself accessible so that you know for certain you are not simply going to be another number lost in some sort of sales-processing conveyor belt. And that's why you'll get my direct mobile phone number.  

I think that’s about it!  

The above reasons are solid, specific and differentiated to the point where you will very likely and quite rightly believe that there is simply no better choice for embedding proven, effective, inbound lead generation systems into your business other than Leadsology®.  

   

Finally, congrats on getting this far!

Now lets talk about your lead generation needs, and whether Leadsology® or someone/something else is a better option for you. Click here to discover what will happen when we chat.