- Discover how you can become a thought leader and share your niche through podcasting
- Learn what you should avoid in emails when trying to pitch yourself in a podcast
- Find out how you can repurpose and distribute your content online without constantly making new ones
Resources/Links:
- Wanting to Find Out How Podcasts Can Be Your Secret Weapon in Building and Growing Your Business? Learn how you can grow your audience, share your niche and build an audience through podcasting: podino.io
Summary
Have you been wanting to get off from doing traditional sales and hop into podcasting– the new way of marketing?
Do you want to learn how and why podcasting is your best bet in building an audience, gaining their trust, and getting more sales?
Are you ready to become the best thought leader and speak your niche through podcasting?
Ugi Djuric is the CEO of Contenthorse, an ROI-based content marketing agency, and the CEO of Podino, a thought leadership agency for business experts.
In this episode, Ugi talks about how you can position yourself as a thought leader and speak your niche through podcasts. He also shares how podcasting can guarantee you better sales, build trust with your audience, and speak your niche with less stress.
Check out these episode highlights:
- 01:13 – Ugi’s ideal client: “Podino’s ideal clients are the business experts. So, the consultants, CEOs, coaches, and the people who I’d say, need some influence in their niche, and who are selling the courses.”
- 01:45 – Problem Ugi helps solve: “So the main problem is that in traditional sales, in order to work, besides like, you need to be working on them more on problems to make them better. But you need to repeat them all the time.”
- 02:36 – Typical symptoms that clients do before reaching out to Ugi: “So first of all, measuring the strict ROI from, let’s say, podcasts in the top leadership are hard, but that’s a long-term game. So that’s the game that we’re playing in the next six months, one year, two years, three years.”
- 03:54 – Common mistakes that people make before they find Ugi’s solution: “First of all, regarding podcasting, or taking on podcasts. Let’s start with the beginning. They’re writing and speaking about literally everything that’s in there, let’s say niche or area of expertise. The best authors do need to have their enemies.”
- 05:37 – Ugi’s Valuable Free Action (VFA): “So the first thing is, if you process everything, you systematize everything. Right? Positioning yourself as a thought leader is not actually that hard. As I mentioned, the first thing is you need to have a strong take on opinions.”
- 06:31 – Ugi’s Valuable Free Resource (VFR): Check out Ugi’s Website: podino.io
Tweetable Takeaways from this Episode:
“If you process everything; you systematize everything right, positioning yourself as a thought leader is not actually that hard.” -Ugi Djuric Share on XTranscript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
Tom Poland 00:10
Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from Little Castaways Beach in Queensland, Australia, joined today by Ugi Djuric. Ugi, a very warm welcome, sir, from Downunder. Where are you hanging out?
Ugi Djuric 00:26
In Belgrade, Serbia, my family home right now. Just woke up because the baby slept during the night.
Tom Poland 00:32
For the first time in six months, so a little bit-
Ugi Djuric 00:35
For the first in five or six months, yeah.
Tom Poland 00:37
Well, congratulations on that! For those of you who don’t know Ugi, he’s the CEO of Contenthorse, which is a return-on-investment, really important words, return-on-investment-based content marketing agency, and he’s the CEO of, what is fast becoming a phenomenon, Podino. It’s a thought leadership agency for business experts. And our title today, Ugi, is, “How to Attract More Clients by Becoming a Thought Leader and Sharing Those Thoughts on Podcasts”. So, our seven minutes starts now, sir. Question number one is who is your ideal client?
Ugi Djuric 01:13
Yeah, so Podino’s ideal clients are the business experts. So, the consultants, CEOs, coaches, and the people who I’d say, need some influence in their niche, and who are selling the courses, who are selling the consultant services, whatsoever, to their business-oriented audience, marketers to build better sales, etc.
Tom Poland 01:39
Business-to-business. Perfect! Thank you for that. Six and a half minutes left, sir. What’s the problem you solve for them?
Ugi Djuric 01:45
So, the main problem is that in traditional sales, in order to work, besides like, you need to be working on them more on problem off to make them better. But you need to repeat them all the time. So, they’re not quite capable of keeping that in mind. Plus, on the other side, for selling high ticket services, high ticket businesses, like the products, your potential customers need to have trust in you. And that’s what we saw. We help people become top leaders and make their audience trust them.
Tom Poland 02:21
Perfect! Thank you, sir. Five and a half minutes left. Question number three, what would you say the typical symptoms are of someone who needs your services? How does someone listening to this know, “I got to find out more about Podino and what Ugi does”?
Ugi Djuric 02:36
Definitely. So first of all, measuring the strict ROI from, let’s say, podcasts in the top leadership are hard, but that’s a long-term game. So that’s the game that’s we’re playing in the next six months, one year, two years, three years. And the most, let’s say general symptoms are, the first thing is you wish you start earlier. Right? You wish you start working on your thought leadership brand earlier because it’s never too late. And the best time to do it was yesterday or 10 years ago. The second-best time is today. Right? Because it takes time. And as I said, like non-scalable sales processes. And plus, by having a personal brand in place, you will never have to worry about sales ever again. Literally, ever again!
Tom Poland 03:24
That’s a big problem solved. So, we’re talking about your thought leaders, executive leaders, business coaches, consultants, and so on, who want to get their brand established for a particular niche specialty service. They’re going to be trying stuff. So, question four, and we’ve got four minutes left. What are some of the common mistakes that you see people making out there in the marketplace, trying to establish themselves as a thought leader, still feeling like they’re the world’s best-kept secret, but they’re doing stuff? What are those mistakes?
Ugi Djuric 03:54
First of all, regarding podcasting, or taking on podcasts. Let’s start with the beginning. They’re writing and speaking about literally everything that’s in there, let’s say niche or area of expertise. The best authors do need to have their enemies. So, for example, my personal enemy for counter calls, let’s say is content that’s written for SEO, not for the users, right? So, they need to have their enemies. They need to have some strong stakes and opinions that make them different from the pool of all other people in that market. Right? So that’s the first thing that they start with the wrong step. The second thing is regarding podcasting, like if they want to speak on a podcast, the first thing people do is, of course, do the calling and outreach. They’re pitching to podcast hosts. And as you know, yourself, 99% of those emails are personalized. They feel spammy. They don’t show that the guests care about your show. Right? So, that’s the first thing. And the pool of podcasts is so small in the world. I mean, there are 2.5 million podcasts in the world but the high-quality ones really want to be heard. There are not a lot of them. And Podino’s one of these opportunities. So, the two, let’s say the best, biggest mistake.
Tom Poland 05:09
So, getting really clear on what you stand for, but also your enemies, what you rail against, what annoys you, etc. Crafting that little message, getting invited as a podcast guest is positioning you for someone else’s platform that’s broadcasting a message. Let’s go to question five, with just over two minutes left, one valuable free action. What would you say would be a top tip you could offer as a piece of advice that’s going to help people get established as thought leaders and get their message out on other people’s podcasts?
Ugi Djuric 05:37
That’s it. So, the first thing is, if you process everything, you systematize everything. Right? Positioning yourself as a thought leader is not actually that hard. As I mentioned, the first thing is you need to have a strong take on opinions. And you need to be sharing your secret knowledge and the knowledge that only you know, and you’re niche to bring to the world, right? However, if you have the right process, it’s not that hard. For example, you jump on the show, on some relevant show in your market, the podcast gets published. And you take that episode, you repurpose it into one thought leadership article for your blog. You repurpose it into 5, 10 tweets or chats for your Twitter profile, 5 to 10 YouTube videos, videos for YouTube, bring with thoughts, etc. And from one piece of content, you have like 50 plus pieces of content available with you not needing to create new content all the time. So about repurposing and distribution.
Tom Poland 06:31
Super! Thank you. And so, just under a minute left, two questions to go. One valuable free resource. And I’m going to tell everyone what this is just for the sake of time. Folks, it’s https://podino.io/, P-O-D-I-N-O, .io. What are they going to find there? And how will they benefit from that real quick?
Ugi Djuric 06:51
So, we don’t have some like lead magnet, but whoever wants to get into the “speaking on podcast game”, can go to podino.io, as you mentioned. Scroll down to the bottom of the landing page, fill down the contact form and tell us that they came to MTI, podcast with Tom Poland, and my team will personally find 15 to 30 high-quality best shows for the audience. They’re the dream customer’s handout.
Tom Poland 07:16
Perfect! Ugi, thank you for your time.
Tom Poland 07:19
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.