Scott Duffy is a best-selling author of Breakthrough. He started his career working for Tony Robbins. He uses his television and online channels, speaking platforms, best-selling books, masterminds and coaching programs to serve as a catalyst for creating breakthroughs in your life and business. He leads the conversations that spark new ideas, innovations, and help the world’s top entrepreneurs and innovators achieve exponential growth.
He started his career working for best-selling author and speaker Tony Robbins. He went on to work for big media brands like CBS Sportsline, NBC Internet, & FOXSports.com, before launching and selling the business to Richard Branson’s Virgin Group.
Dr. Diane Hamilton – a sought after expert in emotional intelligence and the creator of Curiosity Code Index. She is also a nationally syndicated radio host, award-winning speaker, author of four books sold worldwide: Cracking the Curiosity Code, The Online Student’s User Manual, How to Reinvent Your Career and It’s Not You, It’s Your Personality.
Mitch Russo founded Timeslips Corp in his garage, sold it 9 years later for 8 figures, then teamed up with Tony Robbins and Chet Holmes as CEO of Business Breakthrough, Int’l and grew to $25M in sales. Mitch is also the author of The Invisible Organization, an Amazon #1 Best Seller. Today Mitch helps people finish the courses and programs they bought using accountability.
Kai Davis teaches Freelancers and Consultants marketing habits that fill their pipeline with warm leads. Here’s what Kristine K. has to say about Kai’s advice: “Kai, you gave me a piece of advice last year that made those “famine” times almost non-existent, and I wanted to tell you THANK YOU! You told me to revisit my former client list and touch base with them and once I started doing this, I got so busy I almost couldn’t keep up. I really appreciate it.”
Marc Azoulay is a psychotherapist in private practice in Boulder, CO and the current President of the Four Corners Group Psychotherapy Society. He blends his backgrounds in Neuroscience and Eastern Religion to help clients that have a harmful relationship to their inherent aggression. He helps people uncover and destroy the unconscious barriers that cripple them by using a blend of the Modern Psychoanalytic and Contemplative Psychotherapy.
Stephan Spencer is a 3-time author, avid blogger, international speaker, and consultant on all things SEO. He founded his own SEO agency, Netconcepts, and even created a unique pay-for-performance SEO technology. He’s also the host of two weekly podcasts, Marketing Speak and Optimized Geek.
Marc Mawhinney is a lifelong entrepreneur who helps coaches get more clients without paid advertising. He achieves this with his coaching programs; his podcasts (Natural Born Coaches and The Marc Mawhinney Minute); his Facebook group The Coaching Jungle, and his exclusive print newsletter Secret Coach Club. You can learn more about him at www.NaturalBornCoaches.com. His passion and specialty is helping other coaches build successful businesses by defining their target markets, implementing systems to better manage their time and make more sales.
Danny Bermant is director of Brainstorm Digital. With over 13 years in digital marketing, Danny is one of the UK’s top lead-generation experts, helping companies and organizations generate new business through their social media activity. He has a particular interest in education, B2B and in the pharmaceutical and healthcare sectors, although he has worked with many other sectors too. As well as delivering the majority of our training courses, Danny is a sought-after speaker who regularly addresses conferences on how social media can be used for client acquisition.
Paul Maskill is a business coach and investor focused on helping service-based business owners go from Business Operator to Business Owner & CEO. Paul’s focus is on putting systems, processes, and people in place so that the business can thrive on a day-to-day basis without the owner.
Ian Smith is a well-known Social Media marketing expert. He specializes in Messenger marketing, Facebook advertising, and building out the overall customer journey for any eCommerce or brick-and-mortar business that’s trying to grow their presence online. Ian has managed Facebook ad campaigns spending over $2 million in less than two years. He has built 6 and 7 figure businesses, and Ian has helped his clients and equity-owned companies sell more than $5 million in revenue. He is also the owner of Evolve Media and the founder of the Free Boss Lifestyle brand. He has grown the Free Boss Lifestyle community to 5,000+ members and counting. In this community, Ian teaches an online course that includes proven copywriting techniques, ClickFunnels strategies, Facebook Ads best practices, and more.
Jim Padilla is a visionary, also known as the Captain of the Ship. He is a Master Sales Trainer, an Expert Team Builder, and a Launch Expert. He and his team have led dozens of entrepreneurs to huge success in their launches, driving sales and surpassing goals and expectations. His God-given talent and nature allow him to inspire his team and partners to achieve their full potential.
Jonathan Cronstedt is the President of Kajabi, a leading publishing platform where people can create and monetize websites. Kajabi users have sold over $300M of digital products via their platform. Prior to Kajabi, Jonathan was the General Manager of Digital Learning at Success Magazine and he was the CEO of Digital Marketer.
While living in a tech-obsessed world, with Uber at the tips of his fingers, Jonathan also relies on low-tech tools like his Moleskine notebook, pen and a cup of Starbucks.
Josh Haynam is the co-founder of Interact, a self-funded software company used by 50,000 businesses around the world to create interactive content. It is also a place for creating fun quizzes that also generate leads. Josh regularly writes about lead generation and conversion rate optimization (CRO).
Marc Guberti is an entrepreneur, digital marketing expert, and author. Marc publishes multiple blog posts every day on his digital marketing blog and tweets every 15 minutes to over 400,000 Twitter followers.
Marc has the fearlessness of his teen years and dedication of an entrepreneur mixed into one mindset which guides him through the process of creating products and writing content.
Gabriel Aviles is a Business Strategist and Coach. He thrives on helping entrepreneurs, creatives, and executives launch and grows ideas. He provides consulting services to executives and CEOs in the Digital, Media, Content and Start-up worlds, as well as coaching services to first-time and early-stage entrepreneurs.
Gregory Gray is a leadership and business consultant. He is the owner and founder of Gray Solutions, LLC and Business Owner Freedom. His business is built around one common principle to help business owners find their purpose and joy in life and your business. They offer executive coaching, designed to effect positive transformation so you can realize your desired vision and lifestyle.
Brian Basilico is an award-winning, internationally recognized author and speaker (and a self-professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award-winning marketing consulting and production company in Aurora, Illinois.
Tony is an international keynote speaker, best-selling author, leading professional selling educator, award-winning blogger and the most read LinkedIn Author globally on the topic of sales leadership. As an experienced CEO and company director with 35 years of sales and business leadership experience, he is ranked by Top Sales Magazine as the most influential person in professional selling in Asia-Pacific.
Vernon Ross is an internationally known podcaster, author, social and digital strategist and inspirational speaker whose insights on based on real-world experience. He’s an adjunct professor at the University of Missouri, St. Louis and has been also been a guest speaker at Webster University and St. Louis Community College. He speaks frequently on a variety of digital marketing topics at marketing conferences and workshops.
Nick Sonnenberg is a speaker, author, Inc. magazine contributor and a serial entrepreneur with a passion for creating companies that disrupt the way people work. Prior to his work in the technology space, Nick spent more than eight years on Wall Street as a high-frequency algorithmic trader and was the youngest person to graduate from Berkeley with a masters degree in financial engineering. Nick is the co-founder and CEO of Leverage, founder and CEO of Efficient Frontier Solutions, and the former CEO of CalvinApp.
Jena Rodriguez is a Brand, Business and Brave Strategist who amplifies your visibility with the right marketing mix, catapults your client attraction and multiplies your revenue while fast-tracking your cash flow.
Pat Helmers is an international business consultant for technology startups and companies introducing new products and services then scales up the business. He is the author of the Selling With Confidence sales system and host of the award-winning Sales Babble podcast.
Carolyn was a senior trial attorney for Fortune 100 and 200 companies for over 20 years. Now, she makes the case on behalf of your business and career dreams – happiness too. She is a global business consultant and coach, entrepreneur, and show host of the Boomtank Business Show Podcast.
Over a successful sales career that has spanned four decades, Andy has sold everything from women’s shoes to complex communications systems that sold for tens of millions of dollars. He has sold well over half a billion dollars’ worth of products and services to companies ranging from small businesses to some of the world’s largest enterprises. Since founding his own company in 2000, he has helped companies and individual sellers around the world to transform their sales results.
Andy is #8 on LinkedIn’s list of the Top 50 global sales experts to follow (where over 139,000 professionals follow the advice he publishes.) Andy is the author of two Amazon best-selling books: Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions; and, Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales.
His top-rated podcast, Accelerate! with Andy Paul, with more than 660 episodes to-date, is the go-to resource for sales leaders and top sales producers. Accelerate! is #7 on Inc.’s list of Top Leadership podcasts. And #8 on Inc.’s list of the most binge-worthy Marketing podcasts.
Kevin Dunlap is known as the Entrepreneur Strategist. He comes from a very diverse background podcaster, author, professional speaker, teacher, life coach, and mentor. He helps people find their passion and guide them to create their business around that. He is an expert in combining three areas: passion, profit, and purpose.
Dan Kuschell is the co-founder, chairman, and CEO of BreakthroughX. He’s a husband, dad, serial entrepreneur and angel investor. He helps business owners connect the dots, see the blind-spots, and get unstuck, by helping you implement unique sales, marketing, and hiring systems – so you can have a bigger impact, reach, and contribution.
Cloris Kylie, Marketing MBA, helps coaches, speakers, consultants, authors, and skilled practitioners to build authority and attract the right clients so that they create a magnificent business that produces positive impact and growing revenue.
Matthew Kimberley is the founder of the School for Selling and creator of the Professional Persuasion Protocol. He helps small businesses sell more and sell with sophistication. He also spends a lot of time providing strategic counsel to business owners around the what, when and how of running their companies.
For two decades, Matthew Champagne, Ph.D. has influenced survey and feedback practices in learning organizations worldwide as a senior research fellow, university professor, theorist, serial entrepreneur, and in-demand speaker. He has authored more than 75 articles, books and how-to guides with practical solutions to create high-quality survey instruments and processes that have been implemented at more than 600 organizations. Dr. Champagne’s theories and research spawned the web-based course evaluation industry in higher education and he helped create many of the innovative web-based technologies used today to improve the quality of training and customer service.
Amy Walker is an executive business coach, professional speaker, author, and CEO of Amy Walker Consulting. She is gifted with understanding people and how to get them to shift, increase productivity, and utilize their talents to complete company objectives. That skill set shows up in her leadership strategies, sales scripts, and marketing campaigns. Her clients rave about her ability to get to the heart of any business challenge and then built the system to support sustainable change.
M.C.Laubscher is a creator and host of Cashflow Ninja Podcast and the Chief Wealth Strategies of producer’s wealth. As a lifelong learner and passionate about self-development, financial education, entrepreneurship, podcast host M.C. Laubscher will be your guide interviewing successful and inspiring guests that share their knowledge, experience, and journey to help guide you to achieve your goals and help you thrive and prosper in the new economy.
Robbie Samuels is a Strategic Business Coach & Professional Speaker. He helps his clients shift their mindset around relationship building, so they discover new connections and business opportunities. His work has been featured in Inc. and Lifehacker, and is the author of the best-selling business book Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences. He is the host of the On the Schmooze podcast
Darnyelle Jervey Harmon is a leading business optimization strategist, teacher, business mentor, and speaker. She grew her own business by more than 10000%. Her work has been featured in major publications and won awards.
Maribeth Kuzmeski, Ph.D.is the President of Red Zone Marketing. She is a marketing strategist, advisor to financial services companies, bestselling author of seven books, and a professional speaker. She speaks on topics including marketing, sales, relationship development, and branding.
Super Joe Pardo is a sixth generation award-winning business owner who works with businesses to help them grow. In 2014, Joe left his family’s $100 million business to start his own. Founding the award-winning show, “The Business Podcast”. His platform helps owners pursue the business and lifestyle of their dreams.
James Kademan is an experienced business coach that actually has started, grown and sold businesses. He currently owns other small businesses to keep his business coaching skills sharp by gaining real-world current experience. He coaches individuals and teams, mostly business owners in the service and repair sectors. His business coaching sessions are fun, inspirational and keep you accountable for accomplishing your business goals.
Penny Zenker is an interactive, best-selling author and strategic business coach. She is passionate about helping people reach new levels of success by thinking and acting more strategically. Her experience includes building and selling a multi-million dollar business, managing business turnarounds, living abroad for 16 years, and worked 5 years a Tony Robbins business coach. She will challenge you to think differently and inspire you to be your best. Her easy to understand frameworks make implementation fast and easy.
Peter Frumenti is the founder and CEO of Sales Team 6. He’s helped businesses, coaches, consultants and thought-leaders all over the world build 6 and 7 figure sales teams. With his coaching, they can remove themselves as the bottleneck in their business and scale FAST.
Jon Schumacher is a webinar specialist and online marketing consultant. Jon’s clients have earned over a million of dollars in sales using webinars both live and automated webinar funnels for coaches, consultants, and other agencies. He is also the host of the Webinar Mastery Summit, the largest online webinar conference. He has been featured or mentioned on large publications such as the Huffington Post, Entrepreneur, Fox News, and the Good Men Project.
Dr. James Kelley’s path is still being built brick by brick and the current brick is a book: The Crucibles Gift: 5 Lessons from Authentic Leaders Who Thrive in Adversity. The book unpacks the journey a leader takes to become more authentic, starting with their crucible. Against the laws of nature and human belief, in 2010, Dr. Kelley completed his Ph.D. in International Marketing at the University of Western Australia in Perth, Australia and ascended to higher education.
Wendy Maynard is a marketing strategist and business coach who helps business owners and entrepreneurs like you learn how to build a vibrant brand that attracts your right-fit customers and top talent. She co-founded and grew a marketing agency to a multi-million dollar status and is now the owner of a successful consulting practice. During her career, she has helped hundreds of business and agency owners to grow and scale their companies to 7 figures and beyond. She also wrote the book Marketing from the Inside Out.
Wendy Weiss is known as The Queen of Cold Calling™. A Business Development Specialist, author, speaker, sales trainer/coach and prominent lead-generation, cold calling & new-business development authority who’s been featured in the New York Times, BusinessWeek, Entrepreneur Magazine, Selling Power, Inc., Forbes, and many other publications. Her clients include Avon Products, ADP and thousands of business owners and entrepreneurs around the world.
Sujan Patel is the co-founder of Mailshake. He is a marketer and entrepreneur with over 14 years of marketing experience. Sujan has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies.
Alexi Neocleous is a Top End direct response copywriter. Having worked with business owners large and small, he’s known as a copywriter who gets fast results for his clients. He is CMO of a company that went from $300,000 per month to $3 million per month in less than 1 year. Have produced nearly every imaginable type of content –videos, sales letter, articles, and emails.
Scott Fox is a serial entrepreneur, best-selling author, and Founder of RadioGuestList.com, the #1 podcast and radio show interview booking service. As a Free Publicity Radio and Podcast Expert, he helped 10,000+ authors, celebrities, experts, and marketers of all kinds get booked for free “Guest Expert” appearances on podcasts and radio shows worldwide.
Nate Gadzhibalaev is the co-founder of Amplifr, the social media scheduling, collaboration, and analytics platform. He has a background in software engineering and product management, and has spent the last few years building a social media automation software with emphasis on analytics, metrics, and profitability of the business’ social media strategy and efforts. .
Know how to get everything you want from your business using a system
Learn how to establish a self-managing business that is high performing
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Alexander Celie is an entrepreneur and CEO of TRACTION10, a company that is dedicated to helping entrepreneurial leaders clarify, simplify and achieve their vision. He is also a full time Certified EOS® Implementer in Europe service six countries helping entrepreneurs get what they want by building a self-managing business with EOS®.
Jeffrey Shaw is the host of the popular business podcast Creative Warriors, a global speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible.
Nate Wright is an Unapologetically Human Email Marketing Expert. He founded Small Biz Triage in 2009, and since then has grown this unapologetically human business into a top 5 email marketing agency across all categories. His training and work have been featured by Pitch Anything, The Arts Alliance, and MailChimp.
Get an inspiration on how you can grow your business when you feel stuck, seeing your business looks successful from the outside, but you’ve hit a stone wall and you’re not seeing the growth or progress you know you are capable of
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Nina Cooke is a Business Confidence Coach helping successful but stuck business owners breakthrough the inner blocks holding them back from achieving more money & time freedom. She works with successful but stuck, business owners and experts who are frustrated because their business isn’t growing, and they’re work-life balance sucks.
Her superpower is DIGGING DEEP to find the root cause of why they’re struggling. And then showing them how they can clear out their fears to grow their confidence and courage. So they can charge their value, serve a wider and deeper audience, and have easier smoother relationships.
Ashton Bishop is an award-winning speaker, predatory marketer, and entrepreneur. Ashton has run million dollar campaigns for billion-dollar companies, developed Australia’s first commercial app, started the World’s most prolific cartoon of all time, and grew Step Change from a two-person start-up to a multi-million dollar consultancy working from Wellington to Toronto.
Shane Snow is a New York City-based award-winning journalist and Web entrepreneur, bestselling author of Smartcuts and the forthcoming DREAM TEAMS, the co-founder, and CEO of the media technology company Contently. He holds a master’s degree in journalism from Columbia University and is a fellow of the Royal Society of the Arts. He contributes regularly to Wired magazine and Fast Company and has written about innovation for numerous publications, including the New Yorker, the Washington Post, and Advertising Age. He is a sought-after speaker at technology and advertising summits. His work in technology entrepreneurship has been recognized by the United Nations, the New York Times, Inc., Forbes, Details, and New York City’s Economic Development Council.
Nathan Hirsch is an entrepreneur and expert in remote hiring and e-commerce. He is the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses with pre-vetted freelancers in e-commerce, digital marketing, and much more. He has sold over $30 million online and regularly appears on leading business podcasts around the world.
Doberman Dan is a direct marketing strategist, two-time bestselling author, serial entrepreneur, and a Gary Halbert endorsed copywriter. He has written hundreds of successful ads, sales letters, direct mail packages, websites, e-mail marketing campaigns, feature articles, press releases, and newsletters.
Jonathan Pritchard is a professional communicator, touring mentalist, and author. He helps companies connect with their people. He learned how to do that after nearly 25 years’ experience on and off stage as a professional communicator.
Pallas Hupé Cotter is the founder and Director of Pop-up Personal Development & Strategic Communications Consultancy. She was an Emmy award-winning former television news anchor, a public speaker, and writer. Pallas is a “definer” – passionate about articulating ideas clearly, refining messages and helping others to do the same.
Dush Ramachandran is a business transformation coach and the President and CEO of The Net Momentum. He specializes in Affiliate Management and in training experts to grow their business.
He formerly served as Vice President of Sales and Business Development at ClickBank where he was responsible for growing the revenues of the company substantially during his last 3 years with the company, payouts doubled from $1 billion to $2 billion.
Matthew Pollard is an internationally-recognized consultant, speaker, blogger, author, mentor, coach, and serial entrepreneur with five multi-million dollar business success stories under his belt, all before the age of 30. He is the founder and CEO of Rapid Growth, LLC, dedicated to achieving maximum ROI for businesses of all sizes.
Steven Washer helps business owners become valuable experts by broadcasting their authentic inner authority using video. He is the Founder and CEO of Visible Authority, a firm that is internationally known for helping to transform business owners into industry-famous personalities in months rather than years. In addition to his stewardship of Visible Authority, he has 10 years of experience as a field producer for a multi-national manufacturer and 10 years of teaching at the university level. He is also the author of The Video Brain, a primer on the use of video in business and marketing for non-video professionals.
Michael Katz is an award-winning humorist and a former corporate marketer, founder of Blue Penguin and he is the Chief Penguin. He specializes in helping established solopreneurs and professionals to get more and better clients by positioning themselves as likeable experts.
Ryan Spanger is Melbourne’s most respected and sought-after video production expert. He is the managing director of The Dream Engine. He developed and refined methods to crystallize the results businesses need through video marketing.
Perry Marshall is World’s #1 Expert on Sales Growth through 80/20 Leverage, entrepreneur and bestselling author on Google & Facebook ads. Clients seek his ability to integrate technology, sales, art and psychology. He founded the $5 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. The prize aims to solve the biggest mystery in biology.
Rebecca Caroe is a B2B marketer, new business development specialist, CEO and founder of Creative Agency Secrets. In her 25+ year career, she helped CEOs and business owners learn ways to win new clients with persistence, diligence and flashes of inspiration.
Karen Russo is known as the Money Momentum Coach. She is also an award winning author of The Money Keys: Unlocking Peace, Freedom and Real Financial Power. Her entire career has been about integrating personal development with business development, using new money conversations based on values, empowerment and professional success.
Jason McDonald is an SEO, AdWords, and Social Media Consultant and Expert. He is a teacher, corporate trainer and an Amazon bestselling author. He is passionate about figuring out how things work and explain that to others in a fun, comic yet empowering way.
James Schramko is a business coach from Manly, Sydney. He currently owns and runs two online business coaching communities. In his eight years as a business coach, he has helped over 2,000 of his students create and maintain six, seven and eight-figure businesses. Running his businesses with an input of just hours a week, he finds ample time to surf, spend time with family and friends, watch movies and travel. The keys to such idyllic living are what he shares inside his two paid communities, SilverCircle and SuperfastBusiness.
Martin Norbury is known as The Scalabilty Coach. He is an Amazon bestselling author of the book I Don’t Work Fridays. He is also a multi-award holder which include the title for Top 25 Champion of Entrepreneurship in the Smith & Williamson Power 100, APCTC Business Mentor of the Year, Britain’s Top 50 Business Adviser, and Key Person of Influence’s Runner-Up for Profile of the Year Award 2015.
Allan Dib is a serial entrepreneur, marketer, technology expert and founder of Successwise. He has started, grown and successfully exited multiple businesses in various industries. His latest business was in the hyper-competitive telecommunications industry that went from startup to four years later, being named by Business Review Weekly (BRW) as one of Australia’s fastest growing companies – earning a spot in the coveted BRW Fast 100 list.
Frank Bria is an author, speaker, strategist, and an entrepreneurial veteran with high-tech and financial services experience, and marketer who helps high-value services entrepreneurs to build a high-ticket program that generates “scalable” cash flow. Rather than resorting to low-priced offers or time-sucking coaching. Frank also worded with Fortune 500 and multinational companies on 5 continents achieve 6- and 7-figure sales of services and scalable offerings.
David Shriner-Cahn is a true recognized authority on entrepreneurship and leadership development hat lead to organizational excellence. He helps empower organizations to become the recognized go-to resource in their niche. He is the President of TEND Strategic Partners and host of the business podcast, Smashing the Plateau.
Paul Avins is a highly experienced business growth coach, author and the Chief Operating Officer of Team Dynamics Global LLP.He is all about recruiting and developing high-performance teams. When he is not helping clients to become Dynamic Leaders or Build High Performing Teams, he is either at the gym, playing board games with his son Jonathan or helping his wife Sue with her ongoing recovery from a serious brain injury. Despite his trials, Paul believes that it’s not what happens to your life, it is all about how you choose to respond to it. For him, abundance is our individual ability to respond to any situation we find our self in.
Jeff Slutsky is the President and Founder of Street Fighter Marketing in Kansas City which specializes in teaching businesses how to market, promote and increase sales on a shoe-string budget. He has authored and published 10 books, 3 audio albums, and six video training programs.
With a background in both advertising and public relations, Jeff Slutsky had an opportunity to practice what he preached when he became part owner of a nightclub and later a health club. With the marketing dollars now coming out of his own pocket, he soon began to discover and develop result-oriented, low-cost tactics to build sales. This unique combination of shrewd thinking, innovative problem solving, budgeting on a shoe-string, and a lot of hard work, came to be known as Street Fighting which received a great deal of national media attention including The Wall Street Journal, USA Today, Success, Ink Magazine, CNN.
Jonathan Goldhill is a business strategist, sales and marketing expert, Gazelles-certified business and executive coach for entrepreneurs and family-owned businesses. His expertise is to take entrepreneurial leaders from 7 figures, adding another 7 figures to them. He has guided over 1000 business owners in 100 different industries over his 30-year career. Jonathan also helped build the largest business and economic development firm in California which is one of the most prosperous and successful business regions in the whole world.
Hillary Weiss is a copywriter, ghostwriter, and mischief-maker over at hillaryweiss.com. Since 2011, she’s helped over 150 brands find their voice, get seen and heard with content that truly speaks their language, and fits their brand story. Hillary being an originator, figured out authenticity and she knew how to tap into adversity in marketing.