How to Get Rid of Your Head Trash About Money – In Just 7 Minutes with Noah St. John

Resources/Links:

• Get your FREE book, Get Rid of Your Head Trash About Money: How to Avoid the Three Big Money Mistakes Even Smart People Make? Get it here https://SendMeaBookNoah.com

Summary

You know you can do more, but what’s keeping you stuck and plateaued?

Have you been making yourself right by making excuses for not doing what you’re capable of getting done?

Do you have coaches, but nothing’s happening, and you feel as stuck as ever?

Dr. Noah St. John is known as The Father of AFFORMATIONS and The Mental Health Coach to The Stars. Working with Hollywood celebrities, 8-figure company CEOs, professional athletes, top executives, and entrepreneurs, Noah’s coaching clients have added more than $2.7 Billion in sales since 1997 by following his methods.

In this episode, Noah shares how hard it is even for smart people to get unstuck and get to their goals faster. Even with them having coaches, it seems like nothing is making traction, and here he is highlighting what must be one doe to get away from all that’s getting in the way of not moving forward and making things happen.

Check out these episode highlights:

• 01:46 – Noah’s ideal clients: My clients are the 1% of the 1%. Remember what Steve Jobs said, the rebels, the crazy ones, the misfits, the square pegs and round holes. That’s who I love to work with. My clients are the people who are doing well. In fact, other people look up to them and think they’re doing amazing and want to be them. But they know that there’s so much more that they could do.
• 02:26 – The problem he helps solve: The main one is what I call taking out your head trash about money.
• 03:41 – Symptoms of his clients’ problem: Let me give you a great example from one of my clients. I spoke at an event in Los Angeles, and this person came up to me, and he said, ‘Noah, you’re the coach I’ve been looking for. I heard you speak about head trash and afformations. And you’re the mental health coach to the stars.’ Everything he just said, he hired me on the spot. But what was so funny is, he was making 4 million, you know, in his business. His business was at 4 million in revenues. And yet he felt stuck. And it was crazy. Because you know, of course, everybody loves to be making that much. But he knew he was capable of a lot more.
• 05:00 – Mistakes his clients make before working with Noah: A big part of that is — marketing gurus. Let’s just say there are so many marketing gurus out there, and you know, they’re just selling a bunch of nothing. Using my client, Adam, as an example. That’s what he had tried. And they just were all saying the same thing. But they weren’t getting inside; what I call the inner game.
• 06:16 – Noah’s Valuable Free Action: What you need to do right now, for everyone listening, is to write down your number one goal for the next 12 months. The second part is the key; then, I want you to list what it will cost you to get that thing. And that’s one clue of why you might hold yourself back.
• 07:21 – Noah’s Valuable Free Resource: Get your FREE book, Get Rid of Your Head Trash About Money: How to Avoid the Three Big Money Mistakes Even Smart People Make? Get it here https://SendMeaBookNoah.com
• 07:55 – Q: Why did you write all those books? A: Because I wanted them because I read every book out there in self-help and nobody was actually talking about the problem. They weren’t fixing the problem. And so, I had to write all of these books because I wanted them and what’s nice is, other people like them too.

Tweetable Takeaways from this Episode:

“Write down your number one goal for the next 12 months and list what it will cost you to get that thing. And that's one clue of why you might hold yourself back.” -Noah St. John Share on X

Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10
Hello everyone, a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Dr. Noah St. John. A very warm good day from Down Under. Where are you hanging out?

Noah St. John 0:23
I’m in Northeast Ohio, 10 minutes from the Professional Football Hall of Fame here in Canton. And so down there in Aussie, you have footy, which I love. I love… Australian rules football. But here in America, it’s the NFL, and that’s where I live. And so, one year, one week out of the year, I live in the coolest city in America. Because all the Hall of Famers come here, and I get to see them, and it’s pretty cool.

Tom Poland 0:49
A fun week of the year. I’m sure it’s not too shabby either. But so, in addition to living in paradise for one week of the year, at the very least, for those of you who don’t know Dr. Noah St. John is, he’s known as the father of pause, dramatic pause, the father of afformations, not affirmations, but afformations. We’re going to find out a bit more about that in a moment. He’s also the mental health coach to the stars. He’s worked with Hollywood celebrities, eight-figure companies, CEOs, global executives, professional athletes, and top entrepreneurs. His coaching clients have added more than $2.7 billion in sales since 1997 by following his methods. Now, it brings us nicely to the title of this interview, which is How to Get Rid of Your Head Trash About Money. Folks, you’re in for a great ride. Hold on to your hats. Now, our seven minutes starts. So, question number one, who is your ideal client?

Noah St. John 1:46
My clients are 1% of the 1%. Remember what Steve Jobs said, the rebels, the crazy ones, the misfits, the square pegs and round holes. That’s who I love to work with. My clients are the people who are doing well. In fact, other people look up to them and think they’re doing amazing and want to be them. But they know that there’s so much more that they could do. And so, they’ve maybe reached a plateau; they’re doing well. But they really know that they could go a lot bigger and just being more here in the world. And so, that’s who I love to work with: the rebels, misfits, people who just know that there’s so much more that they could be doing. And I really help them to do that.

Noah St. John 1:47
Perfect. Thank you, sir. Six and a half minutes left. Question number two, what is the problem you solve?

Noah St. John 2:26
I saw several problems. But the main one is what you just mentioned; it’s what I call taking out your head trash about money. Now, what is head trash? Head trash is the voice in your head that says, well, I can’t do it because dot dot dot, and then you just fill in the blank, right? So, people say, you know, I want to make more money, I want to grow my lifestyle, I want to find true love, I want to be happy, fulfilled, whatever it might be. And they say I want those things now, but I can’t do it because just fill in the blank, you know, my spouse won’t let me do it. Or I don’t have the time right now. I just don’t have the team in place. I don’t have the right resources, or what if I become this big person and act the way that I really want to? How’s it going to affect everyone else? Et cetera, et cetera, et cetera. So that’s what I call your head trash. And the funny thing about head trash is you always make yourself right. So, if you say, I can’t do that, because you make yourself right. And of course, then that causes the fact that you can’t do it. So, what I do is I help people take out that head trash. And then, as you mentioned, you know, they start to get really incredible results. 6,7, 8-figure advances just by following my methods.

Tom Poland 3:29
Very interesting. So, let’s get to question three, five minutes left. What would you say are some of the typical symptoms that your clients do before they work with you? Let me know, this is going on in their head or their life or their business.

Noah St. John 3:41
Right? Absolutely. Let me give you a great example from one of my clients. I spoke at an event in Los Angeles, and this person came up to me, and he said, ‘Noah, you’re the coach I’ve been looking for. I heard you speak about head trash and afformations. And you’re the mental health coach to the stars.’ Everything he just said, he hired me on the spot. But what was so funny is, he was making 4 million, you know, in his business. His business was at 4 million in revenues. And yet he felt stuck. And it was crazy. Because you know, of course, everybody loves to be making that much. But he knew he was capable of a lot more. And the funny thing is, he tried all these other coaches, he’d hired all these marketing gurus, all this stuff, but he really couldn’t get over that plateau. I helped him get rid of his head trash, and all the other things that I do, in just less than 18 months. His company went from 4 million to over 20 million in sales. So, the funny thing about that, for everyone watching and listening to this program, is that I’ve had people say, ‘Noah, I know I’m capable of more doing, you know, 50,000 a year. I’m capable of doing more; I’m doing 500,000; I’m doing 5 million. Whatever it might be, it doesn’t matter the number; it’s just that, you know, you’re capable of doing more.

Tom Poland 4:41
So that’s the big symptom that, you know, there’s more upside there…

Noah St. John 4:44
Right. And you’ve tried lots of other things to crack into it.

Tom Poland 4:47
Right. So, let’s talk about those other things. Question four is, what are some of the common mistakes your successful clients tell you that they made before engaging with you. What are they trying to lay out that didn’t work and should be avoided?

Noah St. John 5:00
Well, I mean, big, big part of that is marketing gurus. Let’s just say, I mean, there are so many marketing gurus out there; you and I are talking about this off-camera. And you know, they’re basically selling a bunch of nothing. And so, you know, using my client, Adam, as an example. That’s what he had tried. And they just were all saying the same thing. But they weren’t getting inside; they weren’t getting inside, what I call the inner game. The inner game is the foundation of everything that you have. You have the inner game and the outer game. So, he was only focused on his outer game, and he was wondering, ‘Why I’m still stuck?’ I’m still plateaued. And obviously, he was plateaued at a high level. But it really doesn’t matter. As I’ve said, I mean, I’ve worked with athletes and CEOs, but I also work with teenagers and people, veterans trying to overcome PTSD. So, really, head trash affects millions of millions of people, mostly without their knowledge. And, of course, ‘I don’t know how to fix it.’

Tom Poland 5:47
And the other thing that you told me is that the head trash about money often manifests and head trash about relationships and head trash about health and head trash about emotional well-being and so on, which I thought was fascinating. The link between relationships and head trash about money is fascinating. Let’s look at this now. We’ve got two and a half minutes left. Question number five is, what’s one valuable free action that someone listening to this could take. It won’t solve the whole problem, but it might take him a step in the right direction.

Noah St. John 6:15
Right, absolutely. So, one of the things you need to do right now for everyone listening is to write down what is your number one goal for the next 12 months, right? Now everybody says, oh, goal setting. I’ve heard this many times. But the second part is the key; then I want you to write about… just make a list of what’s going to cost you actually to get that thing, right? Everybody talks about find your why. And that’s important. It is. But it’s also that thing that you’re going after; it’s also going to cost you something. And so, if I do that, it’s also going to cost me something. For example, I had one client who said, she was a woman entrepreneur, ‘If I became really, really successful, what if my husband is jealous of me? What if he doesn’t like it? What if he leaves me? What if he’s so upset, he’ll leave me? So, she was keeping herself down. You see, that’s an example of head trash. But she wasn’t aware of that. And then, of course, she made a lot of money, you know, had her best year ever. But you see what I’m saying? So, what everybody can do right now is, what do you want? But also, what is it going to cost you to not only go after it, but when you actually get it? What might that cost you? And that’s one clue of why you might hold yourself back.

Tom Poland 7:13
Right. Thank you for that. And so, question six, we’ve got one minute left, a free resource. Where can people go to find out more about your work?

Noah St. John 7:21
Two places, SendMeaBookNoah.com. That’s where you can get this book for free, called Get Rid of Your Head Trash About Money: How to Avoid the Three Big Money Mistakes Even Smart People Make? SendMeaBookNoah.com, it’s free. We just ask you to cover the shipping. And then noahstjohn.com. That’s my name. So that’s our main website, noahstjohn.com. Also, you can go to freegiftfromnoah. I give you a third one, freegiftfromnoah.com, a free training that I did recently on how I help my clients make more in 12 weeks than they made in the last 12 months. So freegiftfromnoah.com.

Tom Poland 7:51
Thank you, Noah. We’ve got 25 seconds left. What’s the one question I should have asked you but didn’t?

Noah St. John 7:54
Why did you write all those books?

Tom Poland 7:54
Why did you write all those books, Noah?

Noah St. John 7:59
Because I wanted them because I read every book out there on self-help, and nobody was actually talking about the problem. They weren’t fixing the problem. And so, I had to write all of these books because I wanted them and what’s nice is, other people like them too. So, it’s been very rewarding and a heck of a lot of fun.

Tom Poland 8:13
Awesome, Noah St. John. Thanks for your time and your insights.

Noah St. John 8:13
My pleasure.

Tom Poland 08:14
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.