How to Leverage Technology to Grow Your Business – In Just 7 Minutes with Alina Trigubenko

Resources/Links:

• All the tools you need to organize, deliver and expand your services in one place. Check this out: https://www.profi.io

Summary

Are you a professional service provider who wants to optimize your online service delivery?

Have you thought of having one portal where all your systems and processes are seamlessly laid out for you and your clients?

Do you want to look and feel professional in how your services are delivered to your clients?

Alina Trigubenko is the founder and CEO of Profi.io, an all-in-one platform for professional service providers.

In this episode, Alina shares how you can optimize everything in your service business and combine all of the tools needed to run the service for you and your client, all in one go.

Check out these episode highlights:

• 01:06 – Alina’s ideal clients: We service different kinds of verticals; we service executive coaches and other types of coaches. W service consultants, trainers, and health and wellness service providers, such as therapists, you know, health and wellness coaches, and along those lines. And we are servicing different types of business development stages. Solopreneurs, teams of profis, as well as corporate accounts and networks.
• 02:35 – The problem Alina helps solve: There are two sides of the market: you, as a provider profi, need to make sure that your service delivery is optimized and you’re providing an outstanding service. You need to make sure that your data is sourced correctly, you’re not missing anything, you’re not confusing your client, and you’re providing a very secure and modern experience of interacting with your service to your clients.
• 03:15 – Symptoms of the problem Alina’s clients are facing: If you’re looking to scale your business, let’s say you’re servicing more than three people and you are experiencing, let’s say, slowdowns or clients are getting confused, or clients are missing their appointments sessions, they’re losing the data. And overall, if you’re charging, and you are looking to look and feel professional, that’s when you need our system because we optimize everything and combine all of the tools needed to run the service for you and your client.
• 04:09 – Mistakes clients make when solving their problem: What we see a lot on the market is, profis, they don’t actually realize how much time and money they spend on their existing not integrated tech tank, as well as the cost of lost conversions, confused clients, not properly activated clients.
• 05:28 – Alina’s Valuable Free Action (VFA): I would look into what software companies are doing, let’s say subscription economy. It’s a great example. This is where the professional services industry is going. We see a lot of our clients creating subscription-based access to different kinds of service offerings, and it’s a great win-win for both markets, for both parties.
• 06:29 – Alina’s Valuable Free Resource: All the tools you need to organize, deliver and expand your services in one place. Check this out: https://www.profi.io

Tweetable Takeaways from this Episode:

“Profis don't actually realize how much time and money they spend on their existing not integrated tech tank, as well as the cost of lost conversions, confused clients, and not properly activated clients.” -Alina Trigubenko Share on X

Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10
Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I’m Tom Poland, joined today by Alina Trigubenko. Alina, a very warm good day from Down Under. Where are you hanging out?

Alina Trigubenko 0:21
As you can see in the jungle, inside and out; I am in Costa Rica right now. Normally I’m based out of Los Angeles.

Tom Poland 0:31
Wow! Costa Rica is very exotic. Well, very warm welcome. Thanks for turning up and being on the show. Alina is the founder and CEO of Profi.io. You’re going to hear a bit more about the moment. It’s an all-in-one platform for professional service providers and folks that really, if you’re a professional service provider, you feel like things are all over the place and it is like, whack a mole when it comes to your systems and processes. And Alina’s got the solution. The title today is How to Leverage Technology to Grow Your Business. So, Alina, our time is starting now. Question number one, who’s your ideal client?

Alina Trigubenko 1:06
Thank you. At Profi, we service different kinds of professional service providers. Actually, profi means a professional service provider in German and Russian. That’s kind of what pro is in the English-speaking world. That’s the same as profit. We service different kinds of verticals; we service executive coaches and other types of coaches. We service consultants, trainers, and health and wellness service providers, such as therapists, health and wellness coaches, and along those lines. And we are servicing different types of business development stages. Solopreneurs, teams of profis, as well as corporate accounts and networks.

Tom Poland 1:52
The common denominators are they offer advice and services.

Alina Trigubenko 1:58
Yeah, they’re selling their expertise in line. And we’re solely focused on the service delivery aspect. So, we’re only one platform and operating platform that optimizes the entire service delivery aspect for such professionals, so they don’t have to piecemeal solutions to gather anymore. So, they don’t have to think about their refined experience; we have hired the best talent in the market to figure out those decisions for them.

Tom Poland 2:27
Perfect. Thank you. I need it. So, question number two, you’ve already told us a little bit about this. But can you describe a bit more about the problems you solve? Five and a half minutes left.

Alina Trigubenko 2:35
Yeah, so the problems, there are two sides of the market, right? You, as a provider profi, you need to make sure that your service delivery is optimized, and you’re providing an outstanding service. You need to make sure that your data is sourced correctly, you know, you’re not missing anything, you’re not confusing your client, as well as you’re providing a very secure and modern experience of interacting, based on your service to your clients.

Tom Poland 3:04
Right. So, thank you for that. Question three, five minutes left, what are the symptoms that one of these professionals is going to be experiencing in your business that tells them they should really be looking at your platform?

Alina Trigubenko 3:15
Of course, if you’re looking to scale your business, let’s say you’re servicing more than three people and you are experiencing, let’s say, slowdowns or clients are getting confused, or clients are missing their appointments sessions, they’re losing the data. And overall, if you’re charging and looking to look and feel professional, that’s when you need our system because we optimize everything and combine all of the tools needed to run the service for you and your client. They also need that one portal, only one portal to log in and quickly access contracts. All the communications in a secure place, as well as manage all of their billing, automate billing, scheduling, calendar, integration, everything, and content management,

Tom Poland 4:01
So, we make sure that all the value delivery is running smoothly. And all the backroom stuff is running smoothly. It’s all seamless, and it’s all in one place. Does that sound about right?

Alina Trigubenko 4:09
That sounds right. Yes. And that actually has a very impressive impact on revenue. Because what we see a lot on the market is, profis, they don’t actually realize how much time and money they spend on their existing not integrated tech tank, as well as the cost of lost conversions, confused clients, and not properly activated clients. That is actually a very significant cost, that there are a few profis who have a complete, cohesive understanding of.

Tom Poland 4:41
Very, very few. In fact, even some of the biggest companies don’t, and often as easy as a client to look at the mistake that professionals made and think, well, that looks like it’s a pretty elementary mistake, when in fact delivering all this and supporting this is actually quite a complicated process. So, unless you’ve got systems to support it and make it look seamless and smooth and reliable from the client’s point of view, that can be expensive.

Alina Trigubenko 5:04
And professional, as well.

Tom Poland 5:06
Yeah, yeah, it looks like the professional is unprofessional, right? So, not even mentioned are the sleepless nights that people have when they don’t have all the ducks in a row like this. Two and a half minutes left. Let’s skip four to question five, one valuable, like a top tip, what would you… professionals looking to get better at the value of delivering all the backroom stuff, what’s one step they could take, that’s going to send them off in the right direction, so to speak?

Alina Trigubenko 5:30
Well, there is a big transformation happening in the services space, and they’re privileged to be at the forefront because of the design of our system; I call it productization of services. So, because consumers adopted everything tech, very fast, very rapidly, because of, you know, COVID, and other factors are now consumers of your services. As professionals, they expect a high level of service, and they expect everything they interact with to be digitally optimized. So, I would take action and look into what software companies are doing, let’s say, the subscription economy. It’s a great example. This is where the professional services industry is going. We see a lot of our clients, right, creating subscription-based access to different kinds of service offerings, and it’s a great win-win for both markets for both parties.

Tom Poland 6:29
Would be a good step to consider that. So, we’ve got two questions left, 50 seconds, one valuable free resource, and I’m going to give the answer for the second time. It’s www.profi.io. What are people going to find there? Real quick, Alina?

Alina Trigubenko 6:43
You will find a lot of very useful materials in a sense. Just case studies, we also interview accountants and the best practices. So, we create this whole intelligence for you as a professional, so you don’t have to think about re-add these layers to the product. But also, we’re creating as much content as possible to answer questions that you might have. How to scale your business, grow your business and team, have a lot of clients, and so on.

Tom Poland 7:13
It is super interesting, profi.io. Alina, thanks so much for your time.

Alina Trigubenko 7:18
Thank you so much.

Tom Poland 07:19
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.