How to Find Your Sweet Spot Inside Your Business – In Just 7 Minutes with Amy Posner

Check out episode
  • Find out how you get paid well for the work you love and enjoy, giving you plenty of time and have fun as well
  • Learn how to enjoy what you do without working hard as much
  • Hear about making your pricing reflect the skills and talents you have

Resources/Links:

Summary

Do you feel you’re overworked but underpaid?

Are you feeling stressed and overwhelmed with your skills not matching what you’re getting paid for?

Is the dissatisfaction getting deeper and you’re closer to burnout?

For three decades, Amy Posner has been an entrepreneur; she is a seasoned copywriter and sought-after business coach.

In this episode, Amy shares how you can have the work you want without working too hard, get paid well, and have time for other fulfilling things. That means eliminating eventual burnout and pricing mismatch with your talents and skills.

Check out these episode highlights:

  • 01:17 – Amy’s ideal client: our clients are successful entrepreneurs in the digital creative space. So, that could be copywriters, web developers, designers, coaches, course creators, anyone who works on a project or even on a retainer basis.
  • 01:44 – The problem Amy helps solve: I usually have people come to me when there’s an inflection point in their business. It could be that from a business model, they may be growing their team, or perhaps they’ve outgrown the marketplace. And often, people want to grow and scale. And they don’t know how, especially if they’re really small businesses, because they don’t feel like they have the financial acumen resources. So, I have people who have specific needs from their business at the moment.
  • 03:16 – There’s some friction, you know, could be the friction of feeling stressed, overwhelmed, overworked, or possibly underpaid. And that’s like the road to burnout.
  • 04:25 – Mistakes people make before they reach out to Amy: I think the big mistake is either thinking you can, or you should solve this yourself. Right? You know, theoretically, but without perspective, it can take too long, or what you uncover can be inaccurate. And so, you can make a plan based on information that’s maybe not tuned into your marketplace.
  • 05:31 – Amy’s Valuable Free Action (VFA): I think a really valuable exercise is to ask people that you respect, colleagues, could be mentors, could be clients, even. You know, what they see that you bring to the table, and let somebody else point out your strengths to you to get a perspective on yourself. And I think the other thing that’s really true is we don’t ask for help enough.
  • 06:22 – Amy’s Valuable Free Resource (VFR): Get your FREE document called: Copy that Closes. Click here: http://amyposner.com/tompoland/
  • 07:01 – Q: What are my other skills besides my business coaching? A: Cocktails!

Tweetable Takeaways from this Episode:

“When you're in the sweet spot, you're enjoying what you're doing; you're not feeling like you're working too much for too little.” -Amy Posner Click To Tweet

Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10
Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from the sunny Sunshine Coast of Australia, joined today by Amy Posner. Amy, get a very warm welcome from Down Under. Where are you hanging out?

Amy Posner 0:24
I’m hanging out in the states in the Pacific Northwest upper left corner.

Tom Poland 0:28
With springs in the air and the orchids are blooming as evidenced by the puppy 100. For those of you who don’t know, Amy, her rock and roll thing is she’s been an entrepreneur for three decades. She’s a seasoned copywriter; she has a mother who’s doing very well, thank you very much, who’s 99 years old and living on her own. So, it speaks well for your genes as well, Amy. And she’s a very sought-after business coach. Now, the title today, we’re going to drill down on a very important subject because this subject, if you can nail us, life and business flows. You’ll be in the stream of ease and grace. The title today is How to Find Your Sweet Spot Inside Your Business. Amy, our seven minutes starts now. Question number one, who is your ideal client?

Amy Posner 1:17
So, my ideal client our clients are successful entrepreneurs in the digital creative space. So, that could be copywriters, web developers, designers, coaches, course creators, anyone who works on a project or even on a retainer basis. So, you know, could be a solo could be, you know, a business with a small team in place.

Tom Poland 1:36
Right. So, you want to coach the coaches, the specialists. Six and a half months left, thank you for that. Tell us about the problem you solve? Question two.

Amy Posner 1:44
So, I usually have people come to me when there’s an inflection point in their business. It could be that from a business model, maybe they’re growing their team, maybe they’ve outgrown the marketplace. And often people want to grow and scale. And they don’t know how, especially if they’re really small business because they don’t feel like they have the financial acumen resources. So, I have people who have specific needs from their business. Also, say someone needs to have big money, or maybe they’re buying a house, or you know, they live somewhere like I do, where you pay for your medical out-of-pocket, and you have a huge bill looming or something. On the opposite end, some people want to sell for time, right, to make the money they want, to have a business that they love rolling around, and more. And that’s the opposite thing. And I love working on that as well.

Tom Poland 2:25
So how do you… Okay, so how would you sum up the sweet spot? When someone’s in the sweet spot, what’s changed for them?

Amy Posner 2:32
When you’re in the sweet spot, you’re enjoying what you’re doing; you’re not feeling like you’re working too much. You’re not feeling like you’re working too much for too little. You have pricing that command resentment pricing. So, you’re feeling good about what’s happening and making the money that you need to make.

Tom Poland 2:47
Enjoying the work, getting paid really well for working with clients, therefore satisfying. And doing an amount of time that’s fulfilling, but it sounds like it leaves you with plenty of free time. Let’s go into question three. And we’ve got five minutes left doing really well on time. What would you say are the typical symptoms? If someone listening to this goes, ‘Oh, yeah, that’s what’s going on in my business or my life.’ The typical symptoms of people that in order to work with you… that you need to reach out.

Amy Posner 3:17
So usually, there’s some friction, you know, could be the friction of feeling stressed, overwhelmed, maybe overworked, possibly underpaid. And that’s like the road to burnout, right? Which is not always recoverable from. It’s dangerous. They usually comes… I find from not having a good sense of your capacity, or not having your pricing reflect your skill level. And especially if you’re in a service business, you know, because I mean, you’re, you know, your time is your commodity, and most of us don’t like a guard that carefully as carefully as we need to. And so, there’s also sometimes a nagging feeling that people feel like they should be doing better than they are for their amount of skill or talent or, you know, amount of time that they’re exerting. And so that’s what it looks like. It looks like the treadmill; there’s some dissatisfaction.

Tom Poland 4:00
So, that’s probably going to be getting time for; I think I’d describe it if you agree that this is this nagging idea that it could be better. That I think that would be one of the thoughts that would be going through people’s heads, who need your services. I mean, these are intelligent people; they want to grow, they want to hit that sweet spot, they’re going to try stuff. Question four: What are some of the common mistakes people make when trying to find that sweet spot? Three and a half minutes left.

Amy Posner 4:25
Yeah, I think the big mistake is thinking either that you can or should solve this yourself. Right? You know, theoretically, but without perspective, it can take too long, or what you uncover can be inaccurate. And so, you can you know, make a plan based on information that’s maybe not tuned into your marketplace. And you know, it’s hard to get perspective on your talents and skills, and it’s really impossible. And so, I think what happens is people often think it’s a question of discipline or working harder, and it’s usually the exact opposite. You know, elbow grease doesn’t fix this problem. Usually, it’s planning and strategy that does, and they know that, but they don’t know what strategy they need; they just don’t know how to take that next step, or they have 10 million ideas, they don’t know which to choose, right?

Tom Poland 5:06
That’s like chasing another squirrel. And that’s that thing where we’re all stuck inside our own heads. And so, our perspective is quite limited. The beauty and power of having someone outside our own head are a big part of what you’re offering. Let’s talk about the steps that someone could take that will move them in the right direction; they might need you to solve the whole problem to hit this sweet spot. But what’s the top tip you can give folks to get them started? Two minutes left.

Amy Posner 5:31
So, I think a really valuable exercise is to ask people you respect; colleagues could be mentors, clients, and even clients. You know, what they see that you bring to the table, and let somebody else point out your strengths to you to get a perspective on yourself. And I think the other thing that’s true is we don’t ask for help enough. We don’t ask for that kind of input. So, it also flexes those muscles, because I think a lot of our… we could be doing a lot more work with our colleagues and helping each other out. So, I think that, you know, that’s a great part is to ask with that.

Tom Poland 6:04
Great top tip, go to top clients, go to the top coaches you’ve worked with, ask them what they think is your unique for you bring the most value to the community. Question six, we’ve got 90 seconds left, one valuable free resource; where can people go to find out more about this.

Amy Posner 6:22
I put up a page; it’s at my website, amyposner.com/tompoland. And every week, I do a short, pithy video with an actionable business tip. And so, find that page and also a document I wrote called Copy that Closes. And it’s just a really good thing for business owners to like, look at and reflect on their own messaging, excellence in that…

Tom Poland 6:42
Messaging is so core and key to marketing. So, folks, it’s www.amyposner, A M Y P O S N E R dot com forward slash Tom Poland P O L A N D. Thank you for that. We’ve got 35 seconds left. What’s the one question I should have asked you but didn’t?

Amy Posner 7:01
Oh, what are my other skills, maybe besides my business coaching?

Tom Poland 7:06
And the answer is?

Amy Posner 7:08
Cocktails!

Tom Poland 7:10
Of course, cocktails, why wouldn’t it be?

Amy Posner 7:12
That’s the answer.

Tom Poland 7:12
Wish I could join you for one.

Amy Posner 7:15
I’m an excellent cocktail…I won’t vouch for my cooking, but I can make you a killer cocktail.

Tom Poland 7:21
Sounds like a plan. Next time I’m in the northwest, I’ll drop there and you can prove it. It’ll have to be non-alcoholic for me though.

Amy Posner 7:30
Thank you. Appreciate it.

Tom Poland 07:32
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

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