- Find out why your marketing team is the most crucial investment you’ll ever be making in your business
- Learn how to make your marketing message succinct, attractive, and a money maker
- Discover what are the key components you need to focus on and commit to in order to market successfully and gain clients consistently
- To find out how to get fully booked using just the power of email, click here: 9emailoffers.com
Have you been trying all the marketing tactics out there but still end up with little-to-no progress at all?
Do you think you should continue these marketing strategies, like ads, or should you just stop it?
So, how do you magnetize clients and increase your sales without the stress and with only as simple as your email?
Luke Charlton helps coaches get high-paying clients by sending one email per day. No complex funnels. No confusing tech.
In this episode, Luke shares how to send an email every day without all the complex guru, as well as, some additional tips and tricks that you can craft a very profitable and powerful offer.
Check out these episode highlights:
- 01:11 – Luke’s ideal client: Coaches earning under six fingers are who I work with.
- 01:19 – The problem he helps solve: It’s helping them get clients basically. Helping my clients specifically send an email every day without any complex kind of convoluted guru funnels.
- 01:41 – The symptoms of the problem: They’ve spent a lot of time doing organic strategies like Facebook, going in Facebook groups, begging for referrals, going in LinkedIn groups, writing a lot of blogs, and a lot of content type-driven strategies that don’t really pay off.
- 03:15 – Clients’ common mistakes before consulting Luke: They tried to go broad with their market. they think that having a broader marketing message, it’ll attract more clients. But the broad marketing message just makes your message really muddy and undefined.
- 05:23 – Luke’s Valuable Free Action (VFA): Everything starts with your market, right? If you want a campaign that responds in terms of people opting in to your list or jumping on your emails, it all starts with your market. They’re the people that are paying you.
- 06:24 – Luke’s Valuable Free Resource (VFR): To find out how to get fully booked using just the power of email, click here: 9emailoffers.com
- 07:06 – Q: Do you have an example of how your advice helped clients? A: I don’t think we have time for that in 30 seconds. But you know, people opt into that free gift. I get a lot of examples in my email.
Tweetable Takeaways from this Episode:“If you want a campaign that responds in terms of people opting in to your list or jumping on your emails, it all starts with your market.” -Luke Charlton Click To Tweet
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
Tom Poland 00:10
Welcome, everyone, to another edition of Marketing the Invisible. I’m Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Luke Charlton. Luke, good day from one Aussie to another! Welcome, sir. Where are you hanging out?
Luke Charlton 00:23
Where I’m in Mullumbimby. So, a little bit south of you, northern New South Wales, close to the Queensland border.
Tom Poland 00:29
And in a fabulous little town. Mullumbimby, don’t try to spell it! But if you’re down into Byron Bay’s neck of the woods, make sure you check it out. Some of the best cafes and eateries in the entire region. After the gastronomical theme on to the marketing theme. Luke helps coaches get high-paying clients sending one email per day. No complicated funnels. No confusing tech. No, having to set up registration pages, landing pages, free offers, etc. This brings us nicely to the title, which is, “How to Get Clients by Sending this Email Every day”. Luke, our seven minutes starts now. Sir, question number one, who’s your ideal client?
Luke Charlton 01:11
Coaches earning under six fingers are who I work with.
Tom Poland 01:15
Easy peasy! Thank you. Number two, what’s the problem you solve for them?
Luke Charlton 01:19
You said it a second ago. It’s helping them get clients basically. Helping my clients specifically send an email every day without any complex kind of convoluted guru funnels.
Tom Poland 01:27
Perfect! Thank you, sir. Question three, six and a half minutes left. We’re going through these at a great rate of knots. What would you say would be the symptoms that people who need your service are experiencing in their business? It kind of gives them a heads up that they need to find out more about what you do.
Luke Charlton 01:41
Yeah, that’s a great question. So, they’ve spent a lot of time doing organic strategies like Facebook, going in Facebook groups, begging for referrals, going in LinkedIn groups, writing a lot of blogs and a lot of content type-driven strategies that don’t really pay off, spending a lot on ads but no payoff, expensive click costs, expensive lead costs, expensive appointment costs, as related to the ad campaigns, a lack of campaign response, so putting offers out in your emails and people not booking appointments. Inconsistency is really a big thing, like inconsistent- people opting into the list, inconsistent appointments, like living that kind of up and down roller coaster, right? Where one month ago, you got clients in and everything’s great in the next month. It’s like that feast famine cycle, and I’ve been there and it is not a good place to be as a coach or service professional living that up and down roller coaster. So, it’s really not consistent- yeah. Inconsistency, basically, with leads and clients. Low closing rates, again, on the phone and not being able to close the clients that they’re speaking to. Getting a lot of “I can’t afford it” excuses, or “Now’s not the right time” excuses, or a lot of other objections on the calls and low prices, basically. So yeah, so a symptom is- it’s really just kind of related to the next question as well, but-
Tom Poland 01:41
Okay, well, let’s move on to question four. Thanks for that! Five minutes left still. Question four is about the common mistakes people with those symptoms make and trying to alleviate themselves from those symptoms. So, what else are people doing that is actually a mistake?
Luke Charlton 03:15
Yes. So, they tried to go broad with their market. they think that having a broader marketing message, it’ll attract more clients. But the broad marketing message just makes your message really muddy and undefined. And I don’t really attract- you attract a lot of low-quality leads if you do attract anyone. But most people with a broad message just don’t attract anyone. And that’s the responsiveness that I spoke about a few minutes ago, having a low response, inconsistent response type campaigns. If they’re running ads, they stop running ads. They think, “Oh, it doesn’t work for me.” So that’s a common mistake. You know, focusing on giving the ad campaign running is the better option there, instead of just stopping altogether. They lower their prices as a mistake, right? To try and get more clients, they lower their prices. And that’s the only way they can really seem to sign people up. It’s a big mistake. And it is hard to make a business model work when you’ve got low prices, especially if you’re paying for ads. They try a low-ticket business model, like a low-ticket membership site or selling a low-ticket book or a low-ticket tripwire funnel. They’re transitioning to that because they think that selling a low ticket. It will make it easier. But again, it’s generally their marketing message that’s the problem and their sales process. They give away free coaching or, free sessions of their service in order to try and convince people to sign up. So, they devalue their service. They chase kind of bright shiny guru funnels, you know, tripwire funnels are-
Tom Poland 04:38
Oh, you kind of blame that nothing’s working, right?
Luke Charlton 04:41
Yeah, exactly right. Ang again, everything that I’m saying here, I made all these mistakes. So, ignoring, like, the big mistake is they ignore the fundamentals and similar to the chasing the bright, shiny funnels. They think that the reason they’re not getting clients is because they don’t have the right upsell or the right order bump or this new sexy thing when they haven’t been looked at the fundamentals because- the fundamentals aren’t really sexy, right? They’re not exciting.
Tom Poland 05:06
They can hurt the brain too. So, thank you for that. Two and a half minutes left. Question five, let’s give folks a top tip. It’s some of them are a bit of a mess, by the sound of it, all those symptoms, those mistakes that we’ve all made. What’s the top tip you could give people that’s going to take them a step in the right direction?
Luke Charlton 05:23
Yes, so everything starts with your market, right? If you want a campaign that responds in terms of people opting in to your list or jumping on your emails, it all starts with your market. They’re the people that are paying you. They’re the people that are opting into your list. So, you must get very clear on your market, very specific in terms of their demographics and their psychographics. Build a very clear picture, then you build the campaign around that. Another big tip is to have a strategy that you can implement consistently. So, I help coaches and what they lack is just a simple strategy. So, I always say, like, “Build your list with quality leads, and then email that list consistently with one email per day.” That’s all you need to do. And if you can’t get that running, then complicated guru funnels- you’re not going to be able to get that right.
Tom Poland 06:05
All right, thank you. So, start with a market, what their needs are, and develop a simple system that you can kind of rinse and repeat. So, it gives you a predictable result. Thank you for that! 90 seconds left, two questions to go. Question six is a valuable free resource. I think we’ve got a landing page we could suggest people go to that’s going to help them even more.
Luke Charlton 06:24
Yeah, just go to nine, so the number nine, so 9emailoffers.com. Go there. It’s just a guide that will show you nine email offers that you can send out to your email list to help you get more appointments and get more clients. And then if you also opt-in, I’ll give you another gift called “The One Sentence Offer”. So, showing you how to craft a very powerful, profitable offer. I’ll give you that but just mention Tom’s name, when you opt to just email me, and say, “Hey, I heard you on Tom’s podcast” and I’ll give you that free training. I’ll give that training for free as well.
Tom Poland 06:56
Very valuable! Thank you for that. So, folks, it’s the number nine, 9emailoffers.com. Go get it. Luke, we’ve got 35 seconds left. What’s the one question I should have asked you but didn’t?
Luke Charlton 07:06
I don’t have time. But the one question is do you have an example of how your advice helped clients? I don’t think we have time for that in 30 seconds. But you know, people opt into that free gift. I get a lot of examples in my email, so yeah.
Tom Poland 07:20
That’ll do the job well! Luke Charlton, thanks so much for your time.
Luke Charlton 07:24
Tom Poland 07:26
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.