- Discover why practicing too much doesn’t make your presentations perfect
- Explore how can you align your message and marketing to what you’re presenting
- Engage yourself on how you can boost your charisma and confidence when going on cam
- Want more FREE tips on how to improve your presentations? Click here: https://charismacoach.biz/f/free-voice-classes
Do you want to ditch the script and make your presentations flawlessly awesome without the stress and hassle?
Practicing and practicing your webinars or presentations won’t make presenting any less hard– it will just dull up your webinar magic.
Howard Whiteson combines decades of global communication coaching with professional performance techniques to unlock every nuance of charisma on camera for entrepreneurs who want to serve, sell and scale using video.
Sit in, grab your drink and listen to what Howard has to share on how you can stop being camera-shy and boost your charisma when presenting your webinars.
Check out these episode highlights:
- 01:32 – Howard’s ideal client: So I help seasoned entrepreneurs who have gone as far in their business as they can go. And it’s really time for them to face their greatest fear which is going on camera.
- 02:13 – The problem he helps solve: Yeah, so in my experience, Tom, there are two problems. One is that entrepreneurs can simply be so shy, and so nervous that they don’t go on camera at all.
- 03:21 – The symptoms of the problem: So they either are so fearful that they procrastinate and just tell themselves, “You know what, I’m going to write blogs. I’m going to do audio”.
- 04:07 – Clients’ common mistakes before consulting Howard: So there are a few things. Number one is people say, “Just practice, practice, practice”. But practice doesn’t make perfect, it just makes habitual. So if you’re making a mistake, and you’re practicing the mistake, you’re just going to become very good at making that mistake.
- 05:35 – Howard’s Valuable Free Action (VFA): Well, a great start, people look at the externals of great presenters like you, Tom and they think, “Oh, my God, I wish I could get there. I could be as good.” And they try to imitate.
- 06:59 – Howard’s Valuable Free Resource (VFR): Want more FREE tips on how to improve your presentations? Click here: https://charismacoach.biz/f/free-voice-classes
- 07:32 – Q: Can charisma be learned? A: Many people feel that charisma is an innate quality, but it can be learned, Tom. And the number one reason I know that is because I’ve learned it.
Tweetable Takeaways from this Episode:“Many people feel that charisma is an innate quality, but it can be learned. The number one reason I know that is because I've learned it.” -Howard Whiteson Click To Tweet
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
Tom Poland 00:10
Greetings everyone, and a warm welcome to another edition of Marketing the Invisible. I’m Tom Poland beaming out from Sunshine Coast in Australia, joined today by Howard Whiteson. Howard, it’s a pleasure to have you on the show! Good day from Down Under. Where are you hanging out?
Howard Whiteson 00:23
I’m hanging out in Shanghai, Tom.
Tom Poland 00:25
Are you through the lockdowns there in China or are you still sort of dodging it a bit?
Howard Whiteson 00:30
Still a little bit crazy, but, luckily, the weather is sunny and lovely. So I’m just going out and trying to ignore the mayhem.
Tom Poland 00:39
Stay clear of those protests, I suspect, would be a good idea. And, folks, Howard and I’ve known each other now for quite a few years, actually. And he’s a very, very talented person in many different areas. But the one I want to talk with you about today, Howard, is, the title is, “How to Boost Your Charisma on Camera”. Now, Howard, folks, has got decades of global communication coaching with professional performance techniques. He can unlock every nuance of charisma on camera for entrepreneurs who want to serve to sell and scale using video. I know from experience how clunky we can sometimes feel when the camera suddenly comes on and the red lights go. So I’m all ears to learn how you help with that. Our seven minutes is going to start now, sir. Question number one is who is your ideal client?
Howard Whiteson 01:32
So I help seasoned entrepreneurs who have gone as far in their business as they can go. And it’s really time for them to face their greatest fear which is going on camera. So that they can bring their radical truth or what I would call “charisma on camera” to the screen. And, as you said, to serve, to sell, to scale their business, one viewer at a time.
Tom Poland 01:57
Right! And I know you’re quite masterful at this yourself with your own subtle British way. But there’s so much that could help us unwrap, I suppose. So let’s go to question two, how would you define the problem you solve for these camera-shy entrepreneurs?
Howard Whiteson 02:13
Yeah, so in my experience, Tom, there are two problems. One is that entrepreneurs can simply be so shy, and so nervous that they don’t go on camera at all. Or for those of them who have walked the hard yards and got onto the camera, they can find themselves a bit trapped by their own methodical way of working and unable to break through to the next level.
Tom Poland 02:36
Let me just clarify this. Are you helping entrepreneurs with that problem, both in recording situations, as well as, when they are live on a webinar call or something like that?
Howard Whiteson 02:48
Yes. So the principles I teach would apply to lives. They would apply to reels and shorts, which are incredibly popular these days, as well as recorded material. Yeah.
Tom Poland 02:59
What’s a short or which?
Howard Whiteson 03:01
A short or a reel is on Instagram, for example. Yeah,
Tom Poland 03:06
Gotcha! Tik Tok, Instagram and so on. Perfect! Thank you, sir. Let’s go to question three. We’ve got over five minutes left still. What would you say are- what are the symptoms of someone who needs what you’ve got? What’s happening? Give them a heads-up that they need to reach out to you.
Howard Whiteson 03:21
Yes. So they either are so fearful that they procrastinate and just tell themselves, “You know what, I’m going to write blogs. I’m going to do audio”. Or when they go on camera, they start to sweat or go red or go blank or fear that they’re going to go blank. Or then for more experience, they may be spending hours scripting and re-scripting and then shooting and re-shooting and editing, adding in B roll so it can take a long time for them to produce a fairly short video.
Tom Poland 03:53
Alright. Yes, I’ve heard of people taking hours to do a two-minute video. So, we’re talking about entrepreneurs who are generally growth orientated. They’re going to have already tried stuff. What would you say are some of the common mistakes that people try before they find your solution?
Howard Whiteson 04:07
So there are a few things. Number one is people say, “Just practice, practice, practice”. But practice doesn’t make perfect, it just makes habitual. So if you’re making a mistake, and you’re practicing the mistake, you’re just going to become very good at making that mistake. Then I think another really common error is to feel that particularly on a sales video or one that’s designated high importance, people feel they have to script everything out and then they become very wooden. Their delivery and tone are obviously those of someone who’s reading a script and they just can’t bring themselves. They don’t feel aligned with their messaging and their marketing and the way that you want to talk about.
Tom Poland 04:57
Right. So this person perhaps has a wonderful personality but it feels like it’s all being filtered somehow or they suddenly turned into someone else. And that brings the charisma out, right?
Howard Whiteson 05:10
Yes, absolutely. So people say, “You know, I’ve got a great personality until the camera goes on” and then the camera goes on and my personality switches off.
Tom Poland 05:22
Alright. They’re sounding like a bank manager. Just to move things along because it’s just under three minutes left. Give us a top tip. This is question five, a valuable free action. It’s not going to solve the whole problem, but it might just get people started.
Howard Whiteson 05:35
Well, a great start, people look at the externals of great presenters like you, Tom and they think, “Oh, my God, I wish I could get there. I could be as good.” And they try to imitate. But the number one tip is before you go on camera, warm yourself up physically. So you and I both spend a lot of time in front of our computers. We get a lot of tension in our necks and shoulders. Just give yourself a little massage. Move your body. Get up and move around. Release some of the tension in your body and that will help you, simply, to relax.
Tom Poland 06:13
That’s fascinating! So the physical impacts on the mental will actually get your body relaxed and warmed up, and warms up the mind. Thank you for that! Question six, just under two minutes left, is a valuable free resource. Where can people go to find out more about getting their charisma out in front of cameras?
Howard Whiteson 06:30
Yeah. So now the very common issue people have is with their voice. They feel their voice is flat or dull or boring. Or if they’re speaking on a live for five, six hours, I’ve had clients doing that, they’ve always run out of steam. And so I’ve put together a free series of video classes. They’re all very short, three minutes and under, but they will help you to reach a professional level with your voice.
Tom Poland 06:59
Fabulous! And so folks, it’s, got the URL here, it’s www.charismacoach.biz/f, for Freddy, /free-voice-classes. There’ll be a link under the video if you’re watching the video—otherwise charismacoach.com/f, F for Freddy, /free-voice-classes. Howard, thank you for that! I’ve had a look at the page. It looks fabulous. Three video voice classes for no charge. Question number seven, sir, what’s the one question I should have asked you but didn’t, and the answer within 40 seconds, please?
Howard Whiteson 07:32
So can charisma be learned? Many people feel that charisma is an innate quality, but it can be learned, Tom. And the number one reason I know that is because I’ve learned it. So I was very shy, very introverted as a young man, and extremely nervous about any kind of public performance. And I’ve learned how to bring my personality to the screen. So it can be done.
Tom Poland 07:57
And that’s gonna make you the best teacher because the Earth has gone through the womb. Howard Whiteson, thank you so much for your time and your insights.
Howard Whiteson 08:05
Thank you, Tom!
Tom Poland 08:36
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.