How to Grow a B2B SaaS Company and Generate More Growth – In Just 7 Minutes with Suttida Yang

Resources/Links:

• Wanting to Up Your Marketing Game On and Get the Clients and Profits You’ve Always So Deserved? Find out what marketing hacks should you be doing to awesomely grow your business: Suttidayang.com

Summary

Have you been feeling overwhelmed with marketing that it just seems impossible to get more new clients?

Do you feel like your marketing strategies aren’t just working anymore?

Are you ready to find out the promising marketing hacks and secrets that will bring you more new clients and more profit?

Suttida Yang is an entrepreneur and digital marketing enthusiast with a passion for helping businesses push for growth.

In this episode, Suttida Yang talks about how you can sell fast and gain more by putting up the right content online for your target audience. She also shares why, in marketing, you shouldn’t be selling your products to your clients and understand them instead.

Check out these episode highlights:

• 01:31 – Suttida’s ideal client: “It’s exactly what’s in the title, B2B SaaS companies. And typically, they, you know, I’ll work with companies who just received seed funding through a VC, or angel investors well into, you know, companies that have now surpassed their Series C funding.”
• 02:38 – Problem Suttida helps solve: “The number one thing is, typically, around lead generation, demand generation. So the need to attract the right audience that’s going to actually adopt the product.”
• 03:14 – Typical symptoms that clients experience before reaching out to Suttida: “I think the biggest thing is a lack of growth. And I would say the primary thing is wasted marketing dollars. That’s without any sort of accountability to show this is what we spent, this is what we received in return.”
• 04:07 – Common mistakes that people make before they find Sittuda’s solution: “I think this is a little bit you have to think about it as like America and more so than a sprint itself. And I understand in their world, time is money, and they have a limited amount of that as well, which then cuts back on the time.”
• 05:05 – Suttida’s Valuable Free Action (VFA): “I would say, I eat my own dog food. Do what I did, which is write really, really valuable content that showcases your expertise and the problem that you solve in the marketplace. And, you know, learn how to distribute that properly.”
• 05:54 – Suttida’s Valuable Free Resource (VFR): Check out Suttida’s Website: Suttidayang.com
• 06:29 – Q: What motivates me to continue doing what I do? A: It’s all about ensuring that you’re doing something you love that you jump out of bed every morning, excited to do and that you’re actually making an impact on not just your lifestyle, but your community and larger than that.

Tweetable Takeaways from this Episode:

“The most important thing is to bring value to your target audience. And the best way to do that is when, whether you're pushing out a piece of content or advertisement, it's to not try to sell them.” -Suttida Yang Share on X

Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10
Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I’m Tom Poland beaming out to you as ever from little Castaways Beach in Queensland, Australia, joined today by Suttida Yang. Suttida, good day from down under. A very warm welcome. Where are you hanging out?

Suttida Yang 00:24
From Denver, Colorado.

Tom Poland 00:26
Yeah, and as the same, before, two years, there’s something in the water over there. We have so many clients in that part of the world. I guess it’s a nice place to live.

Suttida Yang 00:33
I think it’s the mountains!

Tom Poland 00:35
Yeah, the mountains! Yeah. Hard to beat particularly-

Suttida Yang 00:38
And the dry weather!

Tom Poland 00:40
Right. Because of the altitude.

Suttida Yang 00:42
Sure.

Tom Poland 00:43
Good combo! And also the culture there, is, I’ve heard amazing things about the culture, the open-mindedness and the care and concern that people have. Anyway, enough of Denver. Let’s get on with the interview! So Suttida is an entrepreneur and a digital marketing enthusiast with a passion for helping businesses push for growth. Very interesting background because she works with this big tech corporate, sorry, work for corporate tech, got taken over by Google and decided to branch out on her own, and has never looked back. So her specialty, which is incorporated in the title, is, “How to Grow a B2B SaaS Company and Generate More Growth”. And so if you’re a B2B SaaS company, this is gonna be right in your wheelhouse. But if you’re not, you’re still gonna get some ideas. So Suttida, our time starts now. Question number one, who is your ideal client?

Suttida Yang 01:31
So it’s exactly what’s in the title, B2B SaaS companies. And typically, they, you know, I’ll work with companies who just received seed funding through a VC, or angel investors well into, you know, companies that have now surpassed their Series C funding.

Tom Poland 01:48
Perfect!

Suttida Yang 01:49
Yes. So it’s typically just in the B2B SaaS. We don’t have a specific, like, company size, but those are the companies that tend to come to us because they’re really looking for-

Tom Poland 01:58
Right. And I’m interested and intrigued- B2B, business to consumer, as much. Is there a reason for that?

Suttida Yang 02:04
You know, as a marketer, you should know your target persona before you launch your company, right? Or you should have an idea of who they are. But I think for me, it just happened that way. I was blogging for two years straight about digital marketing strategies. And funny enough, at that time, back in 2010, 2011, C-level executives started reading my blog posts, and they would reach out and they just happen to be B2B SaaS.

Tom Poland 02:30
Alright. And they are very different markets and very different psychologies. Thank you for that. Six minutes left. Question number two is what’s the problem you solve for them?

Suttida Yang 02:38
The number one thing is, typically, around lead generation, demand generation. So the need to attract the right audience that’s going to actually adopt the product. And then once that actually takes place, instituting the right processes, tools, and even expertise to track and measure everything so they can understand overall ROI.

Tom Poland 02:57
Sounds like a pretty deep rabbit hole.

Suttida Yang 02:59
Yeah.

Tom Poland 02:59
You know, a lot of complexities, a lot of things to it, a lot of things you bring together in one place to make it all work. So let’s go to question number three, and we’ve got five minutes left. What are some of the typical symptoms that your ideal clients are experiencing in their business before they reach out and start working with you?

Suttida Yang 03:14
Right, I think the biggest thing is a lack of growth. And I would say the primary thing is wasted marketing dollars. That’s without any sort of accountability to show this is what we spent, this is what we received in return.

Tom Poland 03:32
Right. So it’s like, “Yeah, 50% of our marketing is working, we just don’t know which 50% it is.” Or maybe not even that, “Let’s spend some more money at it” and after a while that, the money starts running out. So we’re talking, our question number four, four and a half minutes left. We’re talking about very assertive growth-oriented organizations that are really determined, really committed. So they’re going to be trying a lot of stuff, probably before they find your more effective solution. What are some of the common mistakes, therefore, that you see these B2B SaaS marketers making? Let’s save some people some time and some money by telling them what they should avoid.

Suttida Yang 04:07
Yeah, I mean, I think this is a little bit you have to think about it as like America and more so than a sprint itself. And I understand in their world, time is money, and they have a limited amount of that as well, which then cuts back on the time. I think the most important thing is to bring value to your target audience. And the best way to do that is when, whether you’re pushing out a piece of content or advertisement, it’s to not try to sell them. I think people are pretty tired of being sold to, and authenticity plays a huge role in ensuring that you’re attracting the right audience.

Tom Poland 04:41
Isn’t it amazing that you know, transparency, authenticity, honesty can be such a huge differentiator?

Suttida Yang 04:47
Absolutely. Yeah!

Tom Poland 04:48
It’s just like- yeah. And it’s great that it is. It’s great that the opportunity is there. So question number five, and we’ve got three minutes left, one valuable free action. So this is kind of like a top tip. It’s not going to solve the whole problem for people, but it might take them a step in the right direction?

Suttida Yang 05:05
Yeah, I would say, I eat my own dog food. Do what I did, which is write really valuable content that showcases your expertise and the problem that you solve in the marketplace. And, you know, learn how to distribute that properly. Because when you do, or make sure that it’s distributed in places where your target audience exists, and it’s the presence and your ability to actually start conversations with them. And then engaging with them is going to be a lot higher.

Tom Poland 05:35
I want to buy your book. I don’t know if you’ve written one yet. But as soon as you do, I’m going to buy it!

Suttida Yang 05:39
Okay. Sounds great!

Tom Poland 05:41
I’m pretty sure it’ll be-

Suttida Yang 05:41
Give me a good publisher. Let’s get this going, Tom!

Tom Poland 05:44
I’m pretty sure it’ll be a New York Times bestseller. Two minutes left. Thank you for that. Question number six, one valuable free resource. Where can people go to find out more about your work?

Suttida Yang 05:54
Well, obviously I throw on my website, right? Suttidayang.com. I blog a ton. I have about 15,000 entrepreneurs and marketers who are subscribed to my email list. And I just love providing valuable free resources that other entrepreneurs and marketers alike can take advantage of.

Tom Poland 06:12
So there’s a wealth of information there, folks. So S-U, double T, I-D-A-Y-A-N-G.com. Go get it. Thank you for that, Suttida. question number seven, and we’ve got 90 seconds left. What’s the one question I should have asked you but didn’t?

Suttida Yang 06:29
So I’m really focused on work, but, I think, one of the most important things is what motivates me to continue doing what I do. And I think this should apply to anybody that’s, you know, listening in today. And it’s all about ensuring that you’re doing something you love that you jump out of bed every morning, excited to do and that you’re actually making an impact on not just your lifestyle, but your community and larger than that.

Tom Poland 06:55
Beautiful! Suttida Yang, thank you so much for your time, your insights, and your experience well beyond the years of your life here on earth.

Suttida Yang 07:03
Thank you, Tom. Take care.

Tom Poland 07:06
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.