Leveraging the Power of Podcasts – In Just 7 Minutes with Josh Elledge

Check out episode
  • Find out how podcasts are one of the best platforms you can market on while building healthy business relationships
  • Understand why dumping ads, investing in cheap webinars, and doing the DM strategy is just a waste of your money and time
  • Learn the importance of leveraging generosity to people instead of trying to sell or advertise your product to them

Resources/Links:

  • Want to Know How You Can Get Over a Hundred People in Your Sales Queue at All Times? Learn the powerful and promising impact of generosity and with using the right platform: www.upmyinfluence.com/free

Summary

Are you one of those people that invests their money on thousands of ads, cheap webinars, or just about anything that could help you with marketing your product?

Do you often find yourself wasting more money with marketing tactics that fail and people avoiding you with the fear of being sold to?

Have you wondered how the right platform, A.K.A. Podcasts, with a little bit of generosity, can sign you up for marketing success?

Josh Elledge is a U.S. Navy veteran and has launched UpMyInfluence.com to help entrepreneurs grow their authority and influence. UpMyInfluence builds 7-figure B2B sales systems with zero paid ads.

In this episode, Josh shares the powerful impact of using the right platform, leveraging your generosity, and building relationships. He also talks about his tips and insights about how podcasts can help you market your product without making it sound like an advertisement to your audience while building a healthy business relationship with your guest.

Check out these episode highlights:

  • 01:11 – Josh’s ideal client: “The ideal client is going to be somebody who has- they sell big-tickets. They’re high authority themselves. They typically get great word of mouth. Their clients typically love them for what they do.”
  • 02:30 – Problem Josh helps solve: “The problem that we solve is, again, just listen, people don’t like being advertised to. They really don’t! They don’t like being sold to.”
  • 03:24 – Typical symptoms that clients do before reaching out to Josh: “That’s absolutely the case. And again, they get- and it feels weird for them. Because they’re like, “Man when I talk with someone that knows me and appreciates me and likes me, I just knock it out of the park. And I’ve got like an 80% conversion rate.”
  • 04:11 – Common mistakes that people make before they find Josh’s solution: “Dumping money into paid ads, dumping money into DMing stuff, maybe cheap sales-y webinars, sales letters via cells, like just basically everything that marketers are doing!”
  • 05:30 – Josh’s Valuable Free Action (VFA): “Everything you do should be leveraging your generosity. If you lead with generosity, I happen to believe that the best tool that you can use today is a platform, which we refer to as “podcasts” in the beginning.”
  • 06:30 – Josh’s Valuable Free Resource (VFR): Check out Josh’s Website: www.upmyinfluence.com/free
  • 07:23 – Q: Why do I do what I do? A: You know, I learned from Adrian Cronauer from Good Morning Vietnam, if you remember that movie portrayed by Robin Williams. We have a sacred obligation to serve audiences.

Tweetable Takeaways from this Episode:

“Spend your time, invest your resources in these relationships. It's hard to sell to your audience, it's much easier to build authentic relationships in the greenroom, do great business together and make an impact together.” -Josh… Click To Tweet

Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10
Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I’m really privileged and honored to have a very special guest today and I don’t say that to all of my guests. Josh Elledge is a US Navy veteran. He launched UpMyInfluence.com, which is a very, very well thought out, not just website, but business model, as well. He set that up to help entrepreneurs grow their authority and influence and, of course, thereby, attract new clients– the right clients! He builds seven-figure business-to-business sales systems with zero paid ads. Music to my marketing ears! Josh, very warm welcome to the show. Sir, where are you based?

Josh Elledge 00:51
I am in Orlando, Florida, just about 45 minutes away from Disney.

Tom Poland 00:55
Perfect! Thank you, sir. So, the subject today is just one segment of the multiple skills that Josh brings to the table, can bring to the table, is, “Leveraging the Power of Podcasts”. Josh, our seven minutes start now. Sir, question number one, who is your ideal client?

Josh Elledge 01:11
The ideal client is going to be somebody who has- they sell big-ticket. They’re high authority themselves. They typically get great word of mouth. Their clients typically love them for what they do. They’re successful! Probably been around the block a little bit, and they’ve tried lots of different marketing methods, and they just don’t work really well. They don’t get them the same kind of success that they’re used to when they receive a warm referral. Maybe it’s paid ads. Maybe they’ve tried sliding into DMS on LinkedIn. It’s all not been really great! Or the people that they end up talking with are just kind of icky like they’re not qualified. And so, it just feels bad. So, what we’re able to do is work with them, create a repeatable, and scalable, high-level introduction system. And we do that by simply leveraging platform, generosity, and authority. And if you can do that, you can talk with all of them. There is an unlimited number of high-level folks out there, and you will wake up and you’re like, “Where were all these people before?” It was so hard to get them before when I was trying to sell at them, but now that I have just relaxed and just become a cool, generous person, now everybody wants to spend time with me. That’s what we’re going to do.

Tom Poland 02:24
Perfect! Thank you, sir. So that might have answered question number two. We got five and a half minutes left. What’s the problem you solve?

Josh Elledge 02:30
Yeah, the problem that we solve is, again, just listen, people don’t like being advertised to. They really don’t! They don’t like being sold to. And if your business is based upon relationships, and you’re just being ultra-transactional with people, well, there’s a reason that you’re getting the results that you’re after. It’s not always your fault! Because I think a lot of the blame you could put on marketers. Marketers ruin everything! So, the waters have been overfished, and I say that, as you know, a marketer myself. But again, you know, we want to just lead by honoring people, and we want to lead by. Instead of investing in more expensive nets to just go through bigger and bigger numbers and be a nuisance, we want to invest in relationships instead.

Tom Poland 03:11
Perfect! Thank you, sir. Question three, just under five minutes left. Can you describe some of the symptoms that your ideal clients are experiencing before they find your solution? What’s going on? They probably feel like they’re the world’s best-kept secret. Anything else you can touch on?

Josh Elledge 03:24
Yeah, that’s absolutely the case. And again, they get- and it feels weird for them. Because they’re like, “Man when I talk with someone that knows me and appreciates me and likes me, I just knock it out of the park. And I’ve got like an 80% conversion rate. But then when I try this lead generation crap that’s out there, and I talk with these people, they don’t like me. And they don’t want to buy from me. And it just feels icky. It feels like sales and stuff.” And so, they’ve wasted time, they’ve wasted money, and they’re truly not leveraging their level of authority. And they’re not leveraging, you know, who they really are. Because, again, if you could just spend time with these people, you would probably form a really, really great relationship, and you’d probably be friends for life. That’s what we want to recreate.

Tom Poland 04:11
Perfect! Thank you. So, let’s talk about- well, question four is what are some of the common mistakes that your ideal clients tell you that they made before they found your solution? Three and a half minutes left. Maybe just a couple of the big ones.

Josh Elledge 04:11
Yep. Dumping money into paid ads, dumping money into DMing stuff, maybe cheap sales-y webinars, sales letters via cells, like just basically everything that marketers are doing! You tried to do it, and you’re like, “Well, that didn’t work!”

Tom Poland 04:11
And it felt icky as well.

Josh Elledge 04:38
So, it’s really painful!

Tom Poland 04:40
Right.

Josh Elledge 04:41
What’s that?

Tom Poland 04:41
It felt icky as well, right?

Josh Elledge 04:43
Yeah. And again, I’m sorry if I’m stepping on anyone’s sacred cows in this conversation, there’s the right way and the wrong way to do things. And unfortunately, there are just far too many marketers that are just trying to sell snake oil, easy-while-you-sleep money, all on automated. “We’re just going to use AI bots, and you know, hit not a copy and all your wildest dreams will come true.” Yeah, good luck!

Tom Poland 05:05
And it’s tempting if you just want your clients to fall for that. So-

Josh Elledge 05:11
Which is why we typically work with people that are a little bit more seasoned because they’re a little bit more wise to the gurus out there.

Tom Poland 05:19
Absolutely! So, thank you for that. Question number five, one valuable free action. What’s a top tip you could suggest people take, an action they can take? It’s not going to solve the whole problem, they’ll need you for that, but it might take them a step in the right direction.

Josh Elledge 05:30
Everything you do should be leveraging your generosity. If you lead with generosity, I happen to believe that the best tool that you can use today is platform, which we refer to “podcasts” in the beginning. Podcasts happen to be an amazing tool to build a relationship with about anyone you want. And at the same time, you can also serve an audience. So, anybody has access to platform! You don’t have to have 10s of 1000s of followers in order to leverage platform. If you have any kind of social media, if you have any kind of access to a group, you can produce the content with that person. Make the other person feel like a rock star! You know, “How to Win Friends and Influence People”, but genuinely serve and make other people feel amazing. Spend your time, invest your resources in these relationships. If this is truly someone who qualifies, like they’ve got ability and desire to pay, and you could solve a potentially expensive problem for them, why would you not? Why instead, would you just pay a bunch of money to dump ads at ’em?

Tom Poland 06:29
Perfect!

Josh Elledge 06:30
That’s- yeah.

Tom Poland 06:30
Thank you, sir. So, 90 seconds left. So, platform, generosity, and authority, podcasts really tickle three boxes. One valuable free resource. Question six, just over 70 seconds. What’s one valuable free resource we could direct people to? I’m going to give people that just for the sake of time, Upmyinfluence.com/free. Is that correct? Josh, what will they find there?

Josh Elledge 06:50
Yeah, listen, everything I’m talking about, I will go into step-by-step detail on exactly how I’m able to have literally over 120 people in my sales queue at all times. I booked 12 to 15 people every single week. I’m booked out for the next 10 to 11 weeks, all the time. And 100% inbound zero ads! And I’ve been that way for over two years.

Tom Poland 07:15
So www.upmyinfluence.com/free. We’ve got 35 seconds left, Josh. Plenty of time! What’s the one question I should have asked you but didn’t?

Josh Elledge 07:23
Why do I do what I do, I suppose? You know, I learned from Adrian Cronauer from Good Morning Vietnam, if you remember that movie portrayed by Robin Williams. We have a sacred obligation to serve audiences. If you’ve got platform, you have a duty. We want to serve our audiences, but, at the same time, how can we maximize this platform so that we can serve our own needs. Because it’s hard to sell to your audience, it’s much easier to build authentic relationships in the greenroom, do great business together and make an impact together.

Tom Poland 07:53
Josh Elledge, thanks so much for your time, your experience, and your wisdom.

Tom Poland 07:57
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

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