MP3: Play in new window | Download
Subscribe: Google Podcasts | Email
- Discover why marketing and communication plays a crucial role in maximizing business engagement and sales
- Find out how you can close the gap between where you are now and where you want to be
- Understand the importance of lead magnet and why should you be offering them
- Wanting more tips on how to transform your business and gain more traction? Click here: primeconcepts.com/marketing-critique
Do you desperately want to share your high-quality product but often fail at it? Are you ready to find out how to gain ultimate traction and attract loyal clients?
You can have the best product in the world, but not until you figure out the best marketing strategy that suits you, you’ll be stuck being the world’s best kept secret.
Ford Saeks is a business growth accelerator, speaker, and author. He specializes in helping businesses attract loyal and repeat customers, monetize social media, ignite innovation and increase sales and profits. His efforts have helped companies generate a total of over a billion dollars in sales worldwide.
Jump into this episode and listen in to how Ford turns prospects into lifetime loyal clients through maximizing your findability, accountability, and profitability by bridging the gap on where you are and where you want to be.
Check out these episode highlights:
- 02:06 – Ford’s ideal client: So, my ideal clients are businesses or organizations that are looking to improve their revenue-generating results. So, they’re marketing, but they want their marketing to be more effective.
- 02:19 – The problem he helps solve: So, what I do is I really solve a multitude, but it’s four levels. I help them improve their influence, I help them build a subscriber list, I help them capture leads, and I help them get higher quality, new, and repeat sales.
- 03:43 – The symptoms of the problem: So, the main area, the main issue, would be they want more business. They know they have a high-quality product, but they’re having trouble getting traction. They’re having trouble getting leads.
- 06:00 – Clients’ common mistakes before consulting Ford: They listen to the wrong advice. They hire people that are supposedly competent, and they didn’t vet them first. You know, if they want to vet me, Google me.
- 06:52 – Ford’s Valuable Free Action (VFA): They can go to primeconcepts.com/marketing-critique, or just go to the homepage of Prime concepts and look for the link. But one of the things I do, is full transparency, you should be offering lead magnets.
- 08:09 – Q: What’s the biggest action that people can take? A: And the answer to the question is mystery shop. When you’re done listening to this in the next 10 seconds, I want you to go look at your website, your search engine rankings, your LinkedIn, Facebook, YouTube, Twitter, Pinterest, Tik Tok, Instagram, Snapchat, and Rumble, and look at what’s working.
Tweetable Takeaways from this Episode:“At the end of the day, marketing and sales is just giving people enough information that they can make good decisions.” -Ford Saeks Click To Tweet
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
Tom Poland 00:10
Welcome, everyone, to another edition of Marketing the Invisible. I’m Tom Poland, beaming out to you from the sunny Sunshine Coast in Australia, joined today by Ford Saeks. Ford, g’day from Down Under, sir. A very warm welcome to the show! Where are you hanging out?
Ford Saeks 00:22
I’m actually in Wichita, Kansas.
Tom Poland 00:23
Wichita, Kansas! Well, from life from the downs in Australia, the Wichita, Kansas in the good ol’ US of A. A very warm welcome! Hands across the water and a little bit of land, I guess, that little ditch between us called the Pacific Ocean. Folks, if you don’t know Ford, he’s a consummate professional. And you could probably just tell that by the quality of his audio in the background, and he’s even got sound effects in his studio. Do you want to give us a blast on one of those, Ford? There’s a multiplicity of those. There’s more where that came from. Your kids or grandkids must have a lot of fun in your studio if you have let them in there.
Ford Saeks 00:59
Yeah, they do. And remember, your timer is not going yet, so I’m looking for my seven minutes. And I want to make sure I don’t lose any time. So as long as we’re good still, we’re good.
Tom Poland 01:07
Yeah, we start that when we start the questions, so.
Ford Saeks 01:09
Tom Poland 01:10
This is all preamble. So, folks, if you ever haven’t heard of Ford, you must be living in a cave. He’s a business growth accelerator, so whatever growth you’re having right now, his special is to accelerate that. A speaker and author who specializes in helping businesses, and this is really interesting because I think there’s a lot to unpack here, which we might do during the interview, to one.) attract, loyal and repeat customers, two.) monetize social media, three.) ignite innovation, and four.) increased sales and profits. And that last word is quite important. His efforts have helped companies generate a total of well over $1 billion in sales worldwide. So, we’re going to sit at the feet of a master here, folks. Our title today is, “How to Maximize Your Findability, Your Accountability, and Your Profitability”. And those two things, it’s a joy when they all get together, and it’s tears when they don’t. So, Ford, our seven minutes start now. Who’s your ideal client?
Ford Saeks 02:06
So, my ideal clients are businesses or organizations that are looking to improve their revenue-generating results. So, they’re marketing, but they want their marketing to be more effective.
Tom Poland 02:15
And who doesn’t want to do that? So, question number two, sir, what’s the problem you solve for them?
Ford Saeks 02:19
So, what I do is I really solve a multitude, but it’s four levels. I help them improve their influence, I help them build a subscriber list, I help them capture leads, and I help them get higher quality, new, and repeat sales. So, anything having to do it again, that’s a breakdown of the revenue generation part, but that’s the problem they have. They have a value proposition. And there’s always this gap. So, no matter where they are in business, there’s always this gap between where they are now and where they want to go. So, all your listeners and viewers and readers, do the same thing. And so, what I do is I help them bridge that gap. And I found that even though everybody thinks that gap is unique to them, the gap always comes down to one of three things. It’s their mindset first. If they don’t have their mindset dialed in, then all the strategies and tactics and worlds and podcasts and books aren’t going to help them. So, if they have their mindset dialed in, then it’s the strategy. So, do they have a clear vision and strategy for where they want to go? They’re not going to run east looking for a sunset like they have to be- they don’t want to be just busy; they need to be effective. And then the third thing is tactically, so whenever anybody is on a podcast or when I’m being interviewed, I always want people to listen, is this a mindset piece? Is it a strategy piece? Or is it tactical?
Tom Poland 03:25
Perfect. That sums it up brilliantly! So, when someone doesn’t have those three ducks in a row, so to speak– mindset, strategy, and tactics, what’s going on? So, question three, in other words, is what are the typical symptoms of someone who’s got an issue on one of those three that’s really holding them back? How do they know they should be reaching out to you?
Ford Saeks 03:43
So, the main area, the main issue, would be they want more business. They know they have a high-quality product, but they’re having trouble getting traction. They’re having trouble getting leads. They’re having trouble improving conversions. And so, there’s usually a challenge between their message, their marketing, and their method. So as a formula, since I’ve got four and a half minutes left, you’ve got your message, which is the benefits. Why should someone listen to your podcast? Why should someone check me out? There’s a message. Number two, you have to send that message to the right market, and we’re talking about the ideal client profile. And then three, how are you going to get that message to that market? And so, what I do, so sorry, back to your question, you know, how do they know they have a problem? They have a problem if they want more business, and it’s not so much. even though I said mindset, strategy, and tactics, that’s more the areas of focus for a business. But what they need to do is to improve their marketing. They need to leverage, sending the right message to the right market using the right method. And that’s what I end up doing when I do a critique on their website or their marketing, or their sales funnels, I see such gaps in their value proposition and when you close those gaps, conversions and sales go up.
Tom Poland 04:47
You’re already the guy that takes, you know, they get- you take the guesswork out of this. You diagnose and figure out what needs to change to bridge that gap. And those systems go into place.
Ford Saeks 04:57
Hundred percent! That’s all I get paid to do. And I do that through speaking, training, coaching, and consulting. So, I’m a high-end keynote speaker, where I go into conferences and associations, and I’m the opening keynote to set their whole conference up for success. I do deep dives and masterminds and work weekends. I also have weekend workshops, then I have a high-end mastermind. So, it depends on how a client or company wants to engage as to what the best solution is.
Tom Poland 05:20
So, there are multiple ways to find that solution.
Ford Saeks 05:23
Correct. It depends on what’s right for them. Where are they with the growth of their organization? How big is their organization? What are their goals and needs? Because, you know, it’s really important, Tom, to diagnose before you prescribe. So as an expert, I’m glad to be a featured expert, but I want to be very transparent here. I love the glowing introduction, but I’m not trying to insult anybody’s intelligence and act like I know their business better than them. But I guarantee that if they have a product or service, I can help them sell more and sell faster.
Tom Poland 05:49
Thank you, sir. Just under three minutes left. What would you say, real quick, a couple of the big mistakes that a lot of people make? They’ve got a great product. They’re trying to grow their business. What would you say are a couple of the mistakes that they make they should be avoiding?
Ford Saeks 06:00
They listen to the wrong advice. They hire people that are supposedly competent, and they didn’t vet them first. You know, if they want to vet me, Google me. If you want to vet me, look at my reputational equity. Look at what I’ve done, and then that speaks for itself. So, the mistake they make is in good faith, they hire a vendor to build their website or whatever profile or marketing that they want, and then it doesn’t produce the results. And in 9 times out of 10, it’s not the product or service, it’s the marketing. It’s communication. At the end of the day, marketing and sales are just giving people enough information that they can make good decisions.
Tom Poland 06:33
And it’s a common mistake, we’ve all done it. We’ve all hired someone who’s, you know, taken a lot of money from our bank account. And they don’t have much else to share.
Ford Saeks 06:40
Yeah, they promised the world and they don’t deliver anything or little.
Tom Poland 06:43
Okay, so, folks, let’s shift the gear now. One valuable free action, like a top tip. It’s not going to solve the whole problem but it might start people off in the right direction.
Ford Saeks 06:52
They can go to primeconcepts.com/marketing-critique, or just go to the homepage of Prime concepts and look for the link. But one of the things I do, is full transparency, you should be offering lead magnets. So here I am on your podcast, I’m offering a free- I’m giving value. And then I’m giving them- we’re not pitching anybody. We’re giving them a way to continue learning, right? If I’ve got one minute and 21 seconds, right? So if they want a marketing critique with me, where I take a look at your value propositions and your marketing to see how I can help you improve it, there’s no cost for this, it’s just an opportunity for you to improve, they can go to primeconcepts.com/marketing-critique, and they can claim it.
Tom Poland 7:30
So, you might end up, folks, wanting to get married to Ford, but think of this as the first date and the marketing critique as the second date. Dip your toe in the water. You got nothing to lose. It could be fun.
Ford Saeks 7:40
And, it’s complimentary. There’s no risk– high reward.
Tom Poland 7:43
Ford Saeks 07:48
Yeah, so, no, it’s Prime Concepts, but then you can either go to the homepage. There’s a link of the homepage or you can jump right to the page by going to /marketing-critique.
Tom Poland 07:58
Lovely, it’s just primeconcepts.com and follows you.
Ford Saeks 08:01
Yeah, they just go to primeconcepts.com. They can claim their critique right there.
Tom Poland 08:05
Thank you, sir. Question seven and 20 seconds left, the one question I should have asked you but didn’t?
Ford Saeks 08:09
What’s the biggest action that people can take? And the answer to the question is mystery shop. When you’re done listening to this in the next 10 seconds, I want you to go look at your website, your search engine rankings, your LinkedIn, Facebook, YouTube, Twitter, Pinterest, Tik Tok, Instagram, Snapchat, and Rumble, and look at what’s working.
Tom Poland 08:28
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.
What do you want to hear from the Marketing the Invisible Podcast? Tell us here!
Please note: I reserve the right to delete comments that are offensive or off-topic.