- Discover what SEO is all about
- Understand that Google is just an algorithm no matter how great of an invention it is
- Find out how you can scientifically optimize your web page for google traffic through tips and resources given by the guest
- Wanting to receive help in producing perfectly optimized pages for Google with ease? Learn more about PageOptimizer Pro (POP) and register in a workshop: https://pageoptimizer.pro/
Do you create content – be that a blog or anything else – that needs to show up in Google?
Do you feel like you’re not good enough and you can’t figure anything out, but you want to give yourself the best chance to succeed even if you’re not an SEO expert?
Do you want to learn about web page optimization so your page can finally rank better?
You can become the best at something on the internet right now! Take the first step.
Kyle Roof is the Lead SEO and Co-Founder at an SEO agency High Voltage SEO, SEO tool PageOptimizer Pro, and a global community of 3000+ SEO professionals Internet Marketing Gold. His method to test whether single variables are ranking factors in Google’s algorithm was officially granted a patent in January 2020.
In this episode, Kyle talks about SEO and how he helps people successfully optimize a web page for Google traffic. Here, he discusses Google being an algorithm and shares tips for you to do in order to have your pages rank better.
Check out these episode highlights:
- 01:40 – Kyle’s ideal client: “Our ideal client is creating content that needs to show up in Google. Often, this person is an SEO but it doesn’t necessarily have to be.”
- 02:11 – Problem Kyle helps solve: “The problem we’re solving is setting you up so that when you put out content, you know you’re giving yourself the best chance to succeed even if you’re not an SEO expert.”
- 03:16 – Typical symptoms that clients do before reaching out to Kyle: “SEO tools give you recommendations and they’re good, but only an expert could use them, and I think that creates a level of frustration and that frustration is then reinforced by poor outcomes.”
- 04:10 – Common mistakes that people make before they find Kyle’s solution: “Google is amazing, but Google is just an algorithm, so you need to give Google the math that it wants. The mistake is not realizing that and not taking the math into consideration.
- 05:08 – Kyle’s Valuable Free Action (VFA): “The top four places to put a keyword on your page are the title tag, your h1, paragraph text, and your URL. If you put your keyword in those four places, you’ve probably done 60% of SEO. Don’t over think it. Put your keywords in those spots and your pages will start to rank better.”
- 06:00 – Kyle’s Valuable Free Resource (VFR): Visit https://pageoptimizer.pro/ for the PageOptimizer tool, read their blog, and register for the workshop now.
- 07:14 – Q: Who is my favorite scientist? A: I have a bunch, but the ones I love the most were doing their thing in around the 1600s – Galileo, Descartes, Newton, and Halley. My all time favorite is Halley.
Tweetable Takeaways from this Episode:“Google is amazing, but Google is just an algorithm, so you need to give Google the math that it wants.” -Kyle Roof Click To Tweet
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
Tom Poland 00:09
Welcome everyone to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Kyle Roof. Kyle, good day, Sir. Where are you hanging out?
Kyle Roof 0:18
I’m in Chiang Mai, Thailand.
Tom Poland 0:20
Chiang Mai, Thailand. How’s the food?
Kyle Roof 0:23
Tom Poland 0:24
Yeah, I thought it would be, yeah. And not expensive, right?
Kyle Roof 0:28
No, it’s very affordable. Even the nicest restaurants are very affordable.
Tom Poland 0:32
So, for those of you who don’t know Kyle, he’s the lead SEO and Co-Founder of SEO agency High Voltage SEO which stands – if you don’t know – for Search Engine Optimization. It’s how you get found easily on Google. He’s also creator of the SEO tool PageOptimizer Pro which is just incredibly clever tool. He’s also – if this is not enough, drumroll please – actually the founder of the global community of 3000+ SEO professionals. So Kyle is the guy that leads the SEO professionals, okay? It’s called the Internet Marketing Gold. Also, get this. His method to test whether single variables are ranking factors in Google’s algorithms was officially granted a patent in January 2020. So, we’re talking to the expert that the experts look to for advice.
Kyle, it’s a real privilege to have you on the show, I must say. Our topic today is How to Scientifically – that means so actually freaking well works, folks – How to Scientifically Optimize a Web Page for Google Traffic and Kyle’s going to tell us how to do that in just seven minutes.
Kyle, I’m excited. Listeners, I hope you’re excited. Our seven minutes start now.
Who is your ideal client?
Kyle Roof 1:40
Our ideal client is creating content that needs to show up in Google. Often, this person is an SEO but it doesn’t necessarily have to be. It could be someone doing their SEO for their own site, content writers, marketing teams – really anyone that is creating or writing content that isn’t just for the sake of that content.
Tom Poland 1:54
Agencies, all website owners who want to get found, right?
Kyle Roof 1:57
Yeah. Anyone that’s doing something that needs to show up in Google, that’s where it needs to be – that’s our target client.
Tom Poland 2:00
Kyle, there are probably a million people a day that’s actually trying to find you but currently can’t.
Question number two. It might lead us nicely and actually to question number two which is what is the problem you solve? And we got six and a half minutes left.
Kyle Roof 2:11
It’s important to understand that SEO is a game of probability. You need to put yourself in the best position for success the most amount of times possible, and an averagely good SEO is probably somewhere around 50% – that means getting a page to rank every other time. When you think about it, that’s just a coin flip. You could make the same SEO decisions and have the same success by flipping a coin and you’d be considered a good SEO.
Perhaps for most people though, they probably get a page rank one out of three times and that’s the SEO for a lot of people, and when you think about it, you probably should have just used the coin. You do better.
Tom Poland 2:39
Kyle Roof 2:39
But what if you can get to like three out of four or four out of five? But now you’re in an expert range. More times than not, you’re succeeding, you’re getting positive ROI on your work. That’s what we’re trying to do. That’s the problem we’re solving is setting your– setting you up so that when you put out content, you know you’re giving yourself the best chance to succeed even if you’re not an SEO expert.
Tom Poland 2:58
Right. You already tell him the chances of success and in favor of the person with a website that wants to be found.
So Kyle, let’s go to question number three. How does someone know that they need what you’ve got and what are sort of some other typical symptoms? What’s going on in their business where they’re thinking, “Wow, yeah. I need some help with this.”
Kyle Roof 3:16
You know that negative voice in your life? The voice that tells you you’re not good enough?
Tom Poland 3:20
Kyle Roof 3:20
Or you won’t figure it out? Well, that voice is actually Google – the most recent updates. Google has released these updates and they said ”We’ve released this update and you’ll never be good enough to figure it out.”
Tom Poland 3:31
Kyle Roof 3:32
The reason I just said that SEO tools, those tools give you recommendations and they’re good, but only an expert could use them, and I think that creates a level of frustration, and that frustration is then reinforced by poor outcomes. They get the one out of three, they hear this from Google. You know, many people feel that “well, I guess we just have to live with this” and so, people with those types of feelings, that’s who we want to help.
Tom Poland 3:49
And so, there’s a resignation that follows the frustration. The frustration goes on. “I can’t make this frickin’ thing. We’re going to change the rules every year.” And then so resignation, well, that’s just the way it is, but it doesn’t necessarily have to be that way.
We’ve got five minutes left. Question four. What’s some of the common mistakes that these folks make trying to get found on Google before they find your solution?
Kyle Roof 4:10
Most often, people think that Google makes value judgments. More than once, I’ve spoken to a business owner and they say, you know, “We’re the best in town, everyone knows it, but Google has put this site above ours,” you know, and that’s the thing that we do what we do. Or people say, you know, “You can clearly see that my page is better than some other page. Mine is better researched. I cite more sources. It reads better.” They think Google can read.
Tom Poland 4:28
Kyle Roof 4:29
But Google can’t read. Google is amazing, but Google is just an algorithm, so you need to give Google the math that it wants. And the mistake is not realizing that and not taking the math into consideration.
Tom Poland 4:41
It’s a whole rabbit hole on its own, isn’t it? The complexity of potential complexity, you know. They say a little knowledge is dangerous. It reminds me of what Mark Twain said. “It’s not the things we don’t know that hurts us. It’s the things we think we know that just ain’t so.”
Question five and we got four minutes left; we’re doing well. One valuable free action. So what I’m after here is a top tip. It’s probably not going to solve the whole issue – the whole problem, but it might take the folks, might get them started on the journey.
Kyle Roof 5:08
So, there are places that Google looks on a page for a keyword and not all of these places are equal. Some places carry more weight than others. The top four places to put a keyword on your page are the title tag – that’s often called the meta title. This is the title that search engines see.
Tom Poland 5:22
Kyle Roof 5:23
The next one is your h1. This is the title on your page that humans see. After that is paragraph text and then your URL. If you put your keyword in those four places, you’ve probably done 60% of SEO.
Tom Poland 5:34
Kyle Roof 5:34
Don’t overthink it. Put your keywords in those spots and your pages will start to rank better.
One quick note. If you have an established page, it’s ranking pretty well, don’t change your URLs. That page then becomes a new page to Google. So, make sure you’re only doing this on brand new pages that you just created or pages that aren’t doing well so you don’t have too much to lose.
Tom Poland 5:50
Great top tip. Thank you Sir. We’re doing well for time.
Question number six is a valuable free resource that we could direct people to that’s going to help them more with this problem.
Kyle Roof 6:00
Here. So the tool’s PageOptimizer Pro that we talked about. They can go to https://pageoptimizer.pro/ but I’m not necessarily using the tool. We have a blog.
I’ve conducted more than 400 tests on Google’s algorithm. As you mentioned, I have a patent on how to see if something is or is not a ranking factor. In the blog, we debunk a lot of myths we hear in SEO with those test and we did a lot of does this or does not, or does this work or does it not, and you can learn a lot from the blog.
But even better though, if you go to the homepage and you scroll to the bottom, you’ll see a link to a workshop; you can ask me SEO questions. I do that workshop once a week. We alternate on Tuesdays and Thursdays in different time zones and we talk about how to do SEO. At the end of the workshop, I come on live and I answer any and all questions and those could be about using PageOptimizer Pro or just SEO in general, and you don’t have to be a user. You can just want to know something about SEO, and I stay on as long as people have questions. Sometimes we get one or two questions, sometimes we get a bunch of questions and we stay on for a long time; either is great. I’ll answer any and all questions.
Tom Poland 6:55
So they go to PageOptimizer with Z for our British friends. https://pageoptimizer.pro/, scroll down to the bottom, find the workshop, register for it, get all your questions answered. Great offer. Thank you Sir.
90 seconds left. Last question. What’s the one question I should have asked you, but didn’t?
Kyle Roof 7:14
I had to think about this one for a little bit, but who is my favorite scientist?
I have a bunch, but the ones I love the most were doing their thing in around the 1600s – Galileo, Descartes, Newton, and Halley. My all time favorite is Halley, and you might be thinking “I know those first three but I don’t know Halley,” but you do. You know him by his namesake Halley’s Comet.
Tom Poland 7:32
Kyle Roof 7:32
Newton and Haley were friends and Newton had just invented a brand new math that we call Calculus. All the little notes, but Halley is the reason we have calculus because he executive-produced the book Principia Mathematica that Newton wrote. About this time, Halley is researching and he sees the same celestial event is being recorded so he takes Calculus – the brand new math – and predicted the return of this special event which he figured was a comet. He hit the nail on the head and it’s now called Halley’s Comet.
Fun side note is that Haley never saw the comet. It comes around about every 80 years. He was born too late and he died, and the comet returned 14 years after his death, on his day of birth.
Now, when you read history like this, you think like “wow, it’s so cool that this brand new thing has just been invented and these pioneers in the industry show up and do amazing things and they didn’t have previous special knowledge of the thing.”
Well, how old is the internet? It’s about 20 years. How old is Google? Again, about 20 years. These things, they’re new things coming out of this all the time. Like just a few months ago, we got core web vitals – it’s a brand new thing. You can become the best in something on the internet right now with no previous knowledge or special skills.
When I started college, there wasn’t a Google. I am now an on page SEO and testing expert. I’m on podcast once a week. I speak at international conferences in Bali, in Thailand, in Milan. I have no formal training at Google. There’s still no formal training. This is one of those rare moments in time where you can write your name in the history book. You can do it.
Tom Poland 8:50
A great time to be alive.
Kyle Roof, thank you for the inspiration and the advice.
Kyle Roof 8:55
Thanks so much.
Tom Poland 08:57
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.